Head Massager Market Size & Share, by Type (Manual, Automatic); Distribution Channel (E-Commerce Stores, Retail Stores); Application (Households, Mental Health Centers, Commercial Establishments, Beauty Salons & Spas) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2035

  • Report ID: 5072
  • Published Date: Jun 25, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2023 - 2035

Head Massager Market size is poised to reach USD 9 Billion by the end of 2035, expanding at a CAGR of 6% during the forecast period, i.e., 2023 – 2035. In the year 2022, the industry size of head massager was about USD 3 Million. The major factor influencing the growth of the market is the growing stress among people. Further, when the stress remains untreated it raises the prevalence of depression. According to the World Health, Organization, 3.8% of the population, comprising 5% of adults (4% of males and 6% of women), and 5.7% of those over the age of 60, are believed to suffer from depression. Hence, the demand for head massagers is growing.

Additionally, due to the effect, they have on hair follicles, research reveals that scalp massagers may actually promote hair growth. Moreover, a head massage is an excellent way to improve memory and increase focus. It makes use of the proper pressure sites to increase blood flow to the brain. It increases the supply of oxygen to the neural system, which further results into improve memory and focus.

Head Massager Market
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Head Massager Sector: Growth Drivers and Challenges

Growth Drivers

  • Surge in Prevalence for High Blood Pressure Among People

According to the prediction of World Health Organization, hypertension impacts 1.28 billion adults globally between 30 and 79 years old, with most of them (two-thirds) living in nations with low or middle incomes. Hence, owing to this the demand for head massage is growing. When stressed, the body releases an upsurge of hormones. These hormones force the blood arteries to constrict and the heart to beat more quickly. These actions momentarily raise blood pressure. Further, it could also increase the risk of heart attack or stroke. Hence, by relaxing the body one could lower the blood pressure further also reducing the risk of heart attack and this is possible with an head massager.

  • Rise in Cases of Migraines

About 9% of people worldwide are affected by migraines. This is most common in adults between the ages of 20 to 50 and women are estimated to be affected more. A head massage aids in relieving the stress that is stored in the upper back, head, and neck. By releasing the tensions created in these areas, a head massage could offer relief from migraine symptoms. Research in this field has repeatedly demonstrated how a head massage may reduce migraine symptoms. As a result, the need for head massages is expanding.

  • Aims at Improving Sleep

Massage may assist people to sleep better by boosting the production of serotonin, a neurotransmitter in the brain that promotes sleep. Serotonin is believed to function as a communication tool in the region of the brain that assists the body fall asleep deeply.

  • Increasing Prevalence of Chronic Diseases

Chronic stress may also increase the prevalence of various other diseases including heart disease, autoimmune diseases, and others. Head massage inhibits lactic acid buildup in the body and defends people from a variety of aches and pains. Therefore, the market revenue is estimated to grow.


  • Lack of Awareness Among People – The adoption of head massagers is low in various emerging countries. This is mostly caused by a lack of knowledge, an inability to afford such things, and a resistance to using them. The use of these products is constrained in these nations by their low gross domestic product (GDP). As a result, whenever necessary, people still prefer employing conventional methods for head and scalp massages. Although the fact that these items are very useful, their adoption is hampered by a lack of knowledge among consumers in emerging nations. Therefore, throughout the anticipated period, such factors might hinder the expansion of the global electric head and scalp massager market.
  • Cause Shedding of Hair
  • Sever Vibration of Massager May Lead to Lumbar Injuries & Severe Back Pain

Head Massager Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2022)

~ USD 3 Billion

Forecast Year Market Size (2035)

~ USD 9 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Head Massager Segmentation

Application (Households, Mental Health Centers, Commercial Establishments, Beauty Salons & Spas)

Head massager market from the households segment is poised to garner the highest revenue by the end of 2035. This growth of the segment could be dominated by the availability of various head massagers in the market. This further save the cost by cutting the need to visit beauty salons & spas. Moreover, owing to busy lifestyle it is difficult to receive proper massage. Hence, the adoption of head massager for households is set to increase as it would satisfy the need of proper massage.

Type (Manual Head Massager, Automatic Head Massager)

The automatic head massager segment in the head massager market is set to have significant growth over the forecast period. This is owing to the growing technological advancement and rising disposable income of an individual as they could afford the automatic head massager. Furthermore, an automatic head massager is easy to use and reduces the extra effort which is needed for a manual head massager.

Our in-depth analysis of the global market includes the following segments:



  • Manual Head Massager
  • Automatic Head Massager


      Distribution Channel

  • E-Commerce Stores
  • Retail Stores




  • Households
  • Mental Health Centers
  • Commercial Establishments
  • Beauty Salons & Spas

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Head Massager Industry- Regional Synopsis

North American Market Forecast

The head massager market in North America is estimated to have the highest growth in the upcoming years, backed by a growing workload in this region which is further boosting the prevalence of stress. About 82% of US employees experience work-related stress, while approximately 24% identify their job as their primary cause of stress. Hence, the adoption of head massagers is driving.

APAC Market Statistics

The Asia Pacific head massager market is projected to have noteworthy growth over the forecast period. This growth could be encouraged by the growing geriatric population in this region. The geriatric population finds it difficult to handle stress as compared to the younger population since their body is incapable of handling it. Hence, with the use of an head massager, they are expected to feel relief to some extent. Moreover, China is known for distributing head massagers at affordable prices which could also increase the demand in the market. 

Research Nester
Head Massager Market Size
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Companies Dominating the Head Massager Landscape

    • Breo Company Limited
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Comfier
    • Cotsoco
    • Lumi Therapy
    • OSIM International Pte. Ltd.
    • Panasonic Holdings Corporation
    • Xiaomi Corporation
    • Pressotherm Medical Technologies
    • Scorpio Infosolutions
    • Pure Therapy Health & Beauty


In The News

  • According to the research carried out on 340 participants, for SAGASs, SSMs improve self-perceived hair changes in a time-dependent manner—with minutes each day, months, and total SSM effort significantly related to self-perceived hair changes.
  • 22 head massagers were promoted to customers by ELLE magazine, offering a wealth of data for the industry's development of such devices.

Author Credits:  Abhishek Verma, Hetal Singh

  • Report ID: 5072
  • Published Date: Jun 25, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The major factors driving the growth of the market are the growing prevalence of high blood pressure among people, the rise in cases of migraines, and the aim of improving sleep.

The market size of head massager is anticipated to attain a CAGR of ~6% over the forecast period, i.e., 2023 – 2035.

The market value of the market anti-stress head massager in 2022 was ~USD 3 Billion.

Different types of head massager includes manual head massagers and automatic head massagers.

OSIM International Pte. Ltd. company is anticipated to have the highest share in the head massager market.

The major players in the market are Breo Company Limited, Comfier, Cotsoco, Lumi Therapy, and more.

The automatic head massager segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.

The market in the North American region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.
Head Massager Market Report Scope

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