Hand Sanitizer Market

Hand Sanitizer Market Segmentation By Product Type (Alcoholic, Iodine, Quaternary Ammonia, Triclosan and Others); By Product Form (Liquid, Gel, Wipes, Spray, Foam and Others), By Distribution Channel (Online and Offline) and By End User (Hospital, Schools, Restaurants, Domestic, Corporate and Others) – Global Demand Analysis & Opportunity Outlook 2028

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Report ID: 2331 | Published On: Feb 01, 2022

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Inflation and Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022. Purchasing power in the country is expected to fell nearly by 2.5%.
On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.

In The News

  • Upon the outbreak of the disease COVID-19, also known as Coronavirus, throughout the world, the World Health Organization (WHO) stated an advisory to the public to wash their hands regularly with soap and water or alcohol-based hand rub, so as to restrict the spread of the dangerous Coronavirus disease. As such, the demand for the supply of health care safety products, such as masks, gowns, hand sanitizers and others have grown tremendously worldwide, leading to a shortage of several products, including hand sanitizers around the globe. Eventually, the WHO also estimated that to meet the rising global demand for all the health care supplies, the industries around the world must increase their manufacturing by 40%.Requirement of Healthcare Supplies as Stated By the WHO      

  • Several retail outlets around the world, such as Kroger, operated by The Kroger Co., has set a limit for sanitization, cold and flu related products to 5 each per order so as to make these products available to all of their customers.

  • May 2019: GOJO Industries, Inc. announced the launch of its range of professional multi-surface sanitizing and disinfecting products into the market of Canada under its brand name “PURELL®”.

Introduction to Hand Sanitizers

Hand sanitizer is referred to an antiseptic liquid which is applied on the hands to decrease the infectious agents that might be present in the hand surface. As humans perform several activities with their hands, the surface of the hand might encounter contamination with numerous diseases, such as cold and flu, including the Coronavirus, alongside other numerous diseases, which are not visible to the naked eye. Hand sanitizers, when applied to the hand surface acts on the microorganisms that might be present on the hand surface. These consumer goods do not require the usage of water or soap to wash as they evaporate when applied to the hands.

Market Size and Forecast

The global hand sanitizer market is thriving on the back of growing concern for the outbreak of communicable diseases around the world, such as Coronavirus (COVID-19), Ebola virus, Severe Acute Respiratory Syndrome (SARS), and others, which requires individuals around the globe to take advanced precautionary measures so as to avoid the contamination to these diseases and also to restrict the spread of these diseases. Additionally, shifting preference of consumers towards convenient hygiene products along with the increasing demand for health and wellness products worldwide are some of the factors anticipated to promote towards the growth of the global hand sanitizer market. According to the statistical report GWI Global Wellness Economy Monitor of the Global Wellness Institute, the preventive and personalized medicine and public health sector, under the wellness industry, contributed to USD 575 bn or around 12.7% share of the global wellness economy during the year 2018.

Market Size and Share of Preventive & Personalized Medicine and Public Health Sector of the Wellness Industry

The global hand sanitizer market is anticipated to record a significant CAGR throughout the forecast period, i.e. 2020-2028. The market is segmented by product form into liquid, gel, wipes, spray, foam and others, out of which, the gel segment is anticipated to hold the largest market share on the back of gel sanitizers providing the convenience of getting spread easily for its thin and watery formulation, along with high penetration rate into the skin, which helps to reduce the different types of microbial germs easily. Additionally, the raw materials required for the manufacturing of these type of sanitizers are easily available and accessible, which is also anticipated to contribute towards the growth of the segment in the global hand sanitizers market. CLICK TO DOWNLOAD FREE SAMPLE

Hand Sanitizers Market

Growth Drivers

Rising Awareness Amongst Individuals for Precautionary Measures and Health Safety Against Epidemic Diseases

There is a rising concern amongst governmental health organizations for the sudden outbreak of epidemic communicable diseases, which not just affects individuals around the globe, but also impacts the economy across several nations. Over the ages, some of the most dangerous diseases that spread all around the globe at a very fast pace, such as MERS-CoV, Nipah Virus, SARS, Chikungunya, Novel Coronavirus (COVID-19) and others, have drastically changed the habits amongst individuals for personal hygiene and safety for health. Governmental organizations, such as the World Health Organization (WHO), UNICEF and CDC amongst others have raised the awareness for such epidemic communicable diseases around the globe, and the precautionary measures one needs to take to stay safe. Amongst all such measures, one such measure includes washing the hands frequently with soap and water or rubbing with a sanitizer. The rising awareness amongst individuals for such precautionary measures is thereby anticipated to drive the growth of the global hand sanitizer market in the coming years. According to the WHO, some of the most pandemic, epidemic diseases include the following:

Pandemic, Epidemic Diseases

Rapid Innovation in Product

Initially, hand sanitizers were meant for use by healthcare providers in hospitals and other healthcare centers. Owing to rapid innovation brought into the product, such as portability, skin moisturizing capability, addition of varied flavor of fragrances and several others, the demand for these chemical disinfectants have grown massively over the years. Consumers have started accepting the product in its varied form and shape. For instance, the demand for squeeze pet bottles of hand sanitizer amongst individuals who are a frequent traveler, along with corporates and school going children have grown massively. Moreover, the increasing deployment of automatic hand sanitizer dispensers and smart soap dispensers in hospitals and corporates are also contributing to the increasing demand for hand sanitizers, and in turn the growth of the market.

Market Size and Share of Preventive & Personalized Medicine and Public Health Sector of the Wellness Industry
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Presence of Chemical Ingredients

Many forms of hand sanitizers contain several chemical ingredients that might affect individuals with numerous skin related problems. Such a factor is anticipated to hamper the sales of the product and in turn act as a key restraint factor towards the growth of the global hand sanitizers market.

Market Segmentation

Our in-depth analysis of the global hand sanitizers market includes the following segments:

By Product Type

  • Alcoholic
  • Iodine
  • Quaternary Ammonia
  • Triclosan
  • Others

By Product Form

  • Liquid
  • Gel
  • Wipes
  • Spray
  • Foam
  • Others

By Distribution Channel

  • Online
  • Offline

By End User

  • Hospital
  • Schools
  • Restaurants
  • Domestic
  • Corporate
  • Others

By Region

On the basis of regional analysis, the global hand sanitizers market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.

North America is anticipated to hold the largest market share on the back of increasing concern for health and maintenance of hygiene amongst the population in the region, coupled with presence of several key players in the region and the willingness of consumers of the region to spend on personal care and hygiene products.

Asia Pacific is anticipated to gain significant market share on the back of increasing awareness for hygiene amongst consumers along with the outbreak of the epidemic communicable disease COVID-19, also known as Coronavirus, in Wuhan district of China, which has spread all across the globe since its detection. According to the statistics by the World Health Organization (WHO), the total number of confirmed cases for Coronavirus reported amongst individuals until 4th of March 2020, constituted to 93,090 numbers, out of which, 80,422 numbers were reported from China.

A Screenshot of the Situation Report for Coronavirus Disease

The global hand sanitizers market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis.
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

Hand Sanitizers Market
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