Growth Drivers

• Increasing Popularity of Urban Gardens- The trend of having gardens and terrace gardens at home, at real estate building and at commercial building is expected to boost the market growth.There are about 23 million outdoor areas in the approximately 87% of British households with gardens.

• Increasing Adoption of Greenhouse Farming- The Campo de Dalas in Europe is home to the biggest hub of greenhouses in the world, with an estimated 40,000 hectares. The plain produces about 3 million tonnes of food annually, supporting an economy worth over 1 billion.

• Growing Population of the World- According to the United Nations, the population of the globe has increased by more than three times since the middle of the 20th century. In mid-November 2022, there were 8.0 billion people on the planet. In the following 30 years, there are projected to be roughly 2 billion more people.

• Rising Focus of Farmers on Increasing Production of Fruits and Vegetables- With the rise in population and improved per capita income the demand for fruits and vegetables is rising, which is prompting its higher production. Around 1 billion metric tons of fruits and vegetables were produced worldwide in 2020.

• Government Efforts for Planting More Trees- The Forestry Agency of Japan has started a financial support programme to encourage the planting of quickly expanding trees. The initiative offers up to USD 4000 in subsidies per hectare to aid with the costs of buying and planting saplings of fast-growing trees.

Challenges

• Climate Change is to Affect the Crop Production - The rate of global climate change is frightening, and that these changes will probably affect how much water is used in horticulture. Under the influence of rising global warming, winter dormancy may be hindered, which may have an impact on the yield of perennial vegetables. Moreover, vegetable plants grow more quickly under high temperatures, which speeds up the development of several organs, such as the transition from flowering to fruiting. The harvested items then frequently exhibit negative characteristics. Therefore, the drastic changes in the climate is likely to hamper the market growth.

• Lack of Skilled Workforce for Greenhouse Farming

• High Charges of Installing Greenhouse Structure

The global greenhouse horticulture market is segmented and analyzed for demand and supply by product into edibles and ornamentals. Out of the two segments, the edible segment is anticipated to hold the largest market size by the end of 2035. The segment growth is attributed to the increased production of crops, vegetables and fruits. The world's coarse grain output for 2022 is estimated to be 1462 million tons. Moreover, vegetable production on a global scale expanded dramatically between 2000 and 2020, rising from 682 million metric tons in 2000 to more than 1.15 billion metric tons in 2020. Furthermore, the segment growth is also expected on the back of rising hunger rate in the world. According to the UNICEF, around 46 million more people were impacted by hunger in 2020 than in 2020, and 150 million more since the COVID-19 pandemic epidemic, which brought the number of people suffering with hunger to 828 million in 2021 on the planet.