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Public Cloud Market Segmentation By Cloud Computing Type (High Performance Computing, Cloud Billing, Communication Platform, Infrastructure and Others); By Service Type (Infrastructure-as-a-Service, Process-as-a-Service and Software-as-a-Service); By Size of Organization (SMEs and Large Enterprises) and By End User (Manufacturing, BFSI, IT & Telecommunication and Others) - Global Industry Demand Analysis and Opportunity Assessment 2017-2023

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  • March 2018: IBM announced the launch of a new data science and machine learning platform which will help its users to make data-driven decisions.

  • May 2018: Microsoft Corporation announced that its Microsoft Cloud platform has shown the potentiality for the reduction of significant energy and carbon emissions in a test performed in partnership with WSP.

Market Overview

The growth of the global public cloud market is thriving on the back of increasing adoption of internet of things (IoT) along with the growing advancements in the IT industry. There are numerous benefits associated with the public cloud platforms as cloud IoT offers fully managed and integrated services that allow users to connect securely, manage and ingest data from globally distributed services on a massive scale. Additionally, cloud platforms enhance business operation processes and helps to accelerate business agility, further helping to take strategic decisions. Moreover, public cloud also supports the integration of a wide array of embedded operating systems, which provides users the power to work efficiently across any OS platform.

The global public cloud market reached around 270 billion in the year 2016 and is expected to cross USD 1100 billion by the end of 2023 by registering a CAGR of around 23% across the globe over the forecast period 2017-2023.

Growth Highlights based on Region during 2018-2023

The global public cloud market is segmented by regions into North America, Latin America, Europe, Asia Pacific and Middle East and Africa. Among these regions, the market of North America is anticipated to hold the largest market share of around 61% in the year 2023. Primarily driven by nations such as the U.S. and the Canada, U.S. is anticipated to hold the dominant market share by the end of 2023. Presence of a strong economy in the region, along with several government initiatives for the advancement of technologies in different sectors and the increasing technological innovations being made by several players in the region are some of the factors anticipated to drive the growth of the market in the region.. Additionally, the public cloud market in North America is anticipated to attain a CAGR of around 23% over the forecast period. CLICK TO DOWNLOAD SAMPLE REPORT

Further, the public cloud market in Europe is anticipated to grow by a growth rate of around 4.5x during the assessment period 2016-2023 and gain a CAGR of around 24% throughout the forecast period. 

Public Cloud Market Share

The study further incorporates Y-O-Y Growth, demand & supply and forecast future opportunity in North America (United States, Canada), Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX [Belgium, Netherlands, Luxembourg], NORDIC [Norway, Denmark, Sweden, Finland], Poland, Russia, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC [Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman], North Africa, South Africa, Rest of Middle East and Africa).

Market Segmentation Synopsis

By Cloud Computing Type

The global public cloud market has been segmented on the basis of cloud computing type into high performance computing, cloud billing, communication platform, infrastructure and others. Infrastructure segment is anticipated to hold the largest market share of around 32% in the year 2023 by growing at a CAGR of around 24% during the forecast period. The infrastructure segment consists of hardware and software components which are required to support the computing requirements of a cloud computing model. Enterprises are benefitted with public cloud infrastructure as the IT procurement time is very minimal and that maintenance of the infrastructure are much simplified.

Public Cloud Market Share

Market Drivers and Challenges

Growth Indicators

Cloud services are gaining momentum across numerous industries, especially among the SMEs as several of them are increasingly opting for cloud services on the back of the benefits associated with the model. One of the prime factors that benefits end user industries is the low cost of procurement of cloud infrastructure, as businesses don’t have the need to purchase high cost equipment and computer systems as all these infrastructure are available in the cloud and are maintained solely by the service provider. Moreover, public cloud services help businesses optimize their workflow by automation and increasing their overall work effectiveness, which helps these businesses deliver better quality services to their clients. The added benefit of low operational costs and the feasibility of implementing public cloud services helps to raise the overall adoption of public cloud offerings, which is anticipated to drive the growth of the market. Moreover, increasing expenditures of governments across the world for the advancements in IT technology along with the rising demand for advance technologies, such as artificial intelligence, machine learning along with the growing implementation of internet of things (IoT), are some of the factors anticipated to drive the growth of the global public cloud market.


With the rising incidences of data confidentiality and data security in organizations, which is leading to massive losses of the organizations is anticipated as a major factor limiting the growth of the global public cloud market.

Competitive Landscape

Some of the affluent industry leaders in the global public cloud market are IBM Corporation, Microsoft Corporation,, Inc., Alphabet Inc., Hewlett Packard Enterprise Development LP, Oracle Corporation, VMware, Inc., Cisco Systems, Inc.,, Inc. and Fujitsu Limited.


Global Public Cloud Market

1 Executive Summary

1.1 Prologue

2 Market Introduction

2.1 Definition

2.2 Scope of the Study

2.3 List of Assumptions

2.4 Market Structure

2.5 Key Takeaways

3 Market Insights

4 Research Methodology

4.1 Research Process

4.2 Primary Research

4.3 Secondary Research

4.4 Market Size Estimation

4.5 Forecast Model

5 Market Dynamics

5.1 Introduction

5.2 Drivers

5.2.1 Increasing penetration of cloud services among SMEs

5.2.2 The rate of IT spending for cloud computing is growing tremendously

5.2.3 Increasing Demand for AI, Machine Learning, and the Internet of Things

5.2.4 Drivers Impact Analysis

5.3 Restraints

5.3.1 Data Security and Data Compliance Issues

5.3.2 Complexities associated with data residency

5.4 Restraints Impact Analysis

5.5 Opportunities

5.5.1 Increasing adoption of internet-of-things

6 Market Factor Analysis

6.1 Value Chain Analysis

6.1.1 Network Connectivity and Hardware

6.1.2 Infrastructure & Hosting

6.1.3 Platform & Application Services

6.1.4 SaaS Providers & Integrators

6.1.5 System Integrators

6.1.6 End-Users

6.2 Porter’s Five Forces Model

6.2.1 Threat of New Entrants 36

6.2.2 Bargaining Power of Suppliers

6.2.3 Bargaining Power of Buyers

6.2.4 Threat of Substitutes

6.2.5 Intensity of Rivalry

7 Global Public Cloud Market, By Cloud Computing

7.1 Overview

7.1.1 Cloud Billing

7.1.2 Cloud Communication Platform

7.1.3 Cloud Access Security

7.1.4 Cloud High Performance Computing

7.1.5 Cloud Infrastructure

8 Global Public Cloud Market, By Service

8.1 Overview

8.1.1 SaaS

8.1.2 PaaS

8.1.3 IaaS

9 Global Public cloud Market, By Organization Size

9.1 Overview

9.1.1 Large Enterprises

9.1.2 Small& Medium Size Enterprises

10 Global Public Cloud Market, By Industry

10.1 Overview

10.1.1 Manufacturing

10.1.2 BFSI

10.1.3 Healthcare

10.1.4 Retail

10.1.5 Government

10.1.6 Aerospace & Defense

10.1.7 IT & Telecommunication

10.1.8 Others

11 Public Cloud Market, By Region

11.1 Introduction

11.1.1.  U.S.

11.1.2 Canada

11.1.3 Mexico

11.2 Europe

11.2.1 U. K.

11.2.2 Germany

11.2.3 France

11.2.4 Spain

11.2.5 Italy

11.2.6 The Netherlands

11.2.7 Rest of Europe

11.3 Asia Pacific

11.3.1 China

11.3.2 Japan

11.3.3 India

11.3.4 South Korea

11.3.5 Rest of Asia Pacific

11.4 Rest of the World

11.4.1 The Middle East & Africa

11.4.2 Latin America

12 Competitive Landscape

12.1 Competitive Landscape

13 Company Profiles

13.1 International Business Machines Corporation

13.1.1 Company Overview

13.1.2 Financial Overview

13.1.3 Product Offerings

13.1.4 Key Developments

13.1.5 SWOT Analysis

13.1.6 Strategy

13.2, Inc

13.2.1 Company Overview

13.2.2 Financial Overview

13.2.3 Product Offerings

13.2.4 Key Developments

13.2.5 SWOT Analysis

13.2.6 Strategy

13.3 Microsoft Corporation

13.3.1 Company Overview

13.3.2 Financial Overview

13.3.3 Product Offerings

13.3.4 Key Developments

13.3.5 SWOT Analysis

13.3.6 Strategy

13.4 Google Inc

13.4.1 Company Overview

13.4.2 Financial Overview

13.4.3 Product Offerings

13.4.4 Key Developments

13.4.5 SWOT Analysis

13.4.6 Strategy

13.5 Hewlett-Packard Enterprise

13.5.1 Company Overview

13.5.2 Financial Overview

13.5.3 Product Offerings

13.5.4 Key Developments

13.5.5 SWOT Analysis

13.5.6 Strategy

13.6 Oracle Corporation

13.6.1 Company Overview

13.6.2 Financial Overview

13.6.3 Solution Offerings

13.6.4 Key Developments

13.6.5 SWOT Analysis

13.6.6 Strategy

13.7 VMware, Inc

13.7.1 Company Overview

13.7.2 Financial Overview

13.7.3 Solution Offerings

13.7.4 Key Developments

13.7.5 SWOT Analysis

13.7.6 Strategy

13.8 Cisco Systems, Inc

13.8.1 Company Overview

13.8.2 Financial Overview

13.8.3 Service Offerings

13.8.4 Key Developments

13.8.5 SWOT Analysis

13.8.6 Strategy


13.9.1 Company Overview

13.9.2 Financial Overview

13.9.3 Services Offerings

13.9.4 Key Developments

13.9.5 SWOT Analysis

13.9.6 Strategy

13.10 Fujitsu Limited

13.10.1 Company Overview

13.10.2 Financial Overview

13.10.3 Services Offerings

13.10.4 Key Developments

13.10.5 SWOT Analysis

13.10.6 Strategy

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