Fear of Damage Occurring Due To Bird Flu
Sudden outbreak of bird flu (avian influenza) across economies affects the processing of poultry. Bird flu not only infects birds, but also humans and other animals, which is why it is also known as a deadly disease amongst all other type of diseases. An outbreak of bird flu requires the destruction of live birds affected by the flu, which is anticipated to act as a barrier to the growth of the poultry processing market.
The market of poultry processing is observing vibrant growth on account of growing consumption of poultry products, coupled with rising awareness for animal protein rich diet. Additional growing demand for processed and convenience goods are also contributing towards the growth of the poultry processing market. According to The National Chicken Council, which is the trade association for companies raising broiler chickens in Washington, D.C., stated that per capita consumption of total poultry products increased from 98.8 lbs in 2010 to 110 lbs in 2018 with a growth rate of 1.11x, and is further estimated to reach 111.8lbs by 2020. CLICK TO DOWNLOAD SAMPLE REPORT
The market is anticipated to record robust CAGR throughout the forecast period, i.e. 2019-2027. The poultry processing market is segmented by type into chicken meat, turkey meat and eggs, out of which, chicken meat segment is anticipated to hold largest market share on account of growing production of chicken worldwide, and being the largest producing component amongst the other two components. According to the Food and Agriculture Organization (FAO), production of chicken around the globe grew from around 113 million tonnes in the year 2014 to 122 million tonnes in the year 2017, with a growth rate of 1.08x.
Rising Awareness Among Consumers for Protein Rich Diet
According to the World Health Organization, around 45% of deaths among children under 5 years of age are linked to undernutrition. Human body need to consume sufficient amount of protein on a daily basis. Lacking of insufficient intake of protein may cause health complications, for instance, Kwashiorkor, Marasmus, impaired mental health, Oedema, organ failure and weak immune system among others. Owing to such factors, the consumption of protein rich diet have grown multifold. According to United States Department of Agriculture (USDA), poultry meats are known to have around 11 grams of protein per 100grams. Additionally, chicken meats are known to have around 27 grams of protein per 100 grams, followed by cooked duck meat, with around 19 grams of protein per 100 grams. Overall, poultry meat are also known for greater amount of monounsaturated fatty acids, which is why they are promoted by nutritionist for intake in a diet. The rising awareness for protein rich diets, coupled with higher nutritional value of poultry meats, is raising the demand for increasing consumption of poultry meats, which is anticipated to contribute significantly towards the growth of the poultry processing market.
Growing Demand Amongst Nations For Poultry Products
There is a rising demand around the globe for consumption of poultry products. According to another statistical data of the USDA, total consumption of poultry around the world is estimated to reach 145848.50 thousand metric tons by the end of 2028 from 114200 thousand metric tons in the year 2016, growing at a growth rate of 1.28x. Additionally, exports for poultry products also have grown multifold owing to rising demand for poultry products. According to Agricultural and Processed Food Products Export Development Authority (APEDA), exports of poultry products in India grew from 1,66,811.52 metric tonnes in the year 2010-11 to 5,16,712.93 metric tonnes in the year 2018-19. The growing demand and export of poultry products around the globe is thereby anticipated to contribute significantly towards the growth of the poultry processing market during the forecast period.
Our in-depth analysis of the poultry processing market includes the following segments:
By Product Type
By Body Part Type
By End User
On the basis of regional analysis, the poultry processing market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.
North America is expected to hold significant market share on the back of rising demand for low calorie meat and increasing research and development in the production of processed poultry and meat industry. Moreover, concern for health and other diseases is raising the demand for organic poultry meat, which is also anticipated to contribute significantly towards the growth of the market in the region.
Additionally, Asia-Pacific is expected to gain significant market share on the back of increasing population and the changing lifestyle in the consumption of meat and meat products. Shifting trend amongst consumers for various non-veg recipes is also raising the demand for seasoned poultry meats and associated by products, for instance chicken heart and liver among others. Additionally, the region is also known to be the world’s largest producer of poultry products. All of these factors are anticipated to help gain significant market share of the poultry processing market in the region over the forecast period. According to the FAO, total production of poultry products in Asia-Pacific grew from 87530561 tonnes in the year 2014 to 100468822 tonnes in the year 2017.
The poultry processing market is further classified on the basis of region as follows:
BRF S.A. have announced to invest around USD 120 million for building a poultry processing plant in Saudi Arabia, which will focus in the product portfolio of breaded, marinated products, hamburgers and others.
Tyson® Foods, Inc. have announced the launch of three new products into its ready-to-eat category. The product, namely, Tyson® Air Fried Chicken, is available in three types, breast strips, breast fillets and nuggets.
In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.
Author Credits: Anil Kumar, Ipsheeta Dash
Ans: Increasing awareness for protein rich diet amongst consumers, which is also raising the consumption of protein, is one of the major factors that is driving the growth of the market.
Ans: The market is anticipated to attain a robust CAGR over the forecast period, i.e., 2019-2027.
Ans: The market in Asia Pacific is anticipated to display significant business opportunities in the future owing to the changing lifestyle of the consumers and the rising preference for seasoned poultry meats.
Ans: The major players in the market are JBS S.A., Tyson Foods, Inc., BRF S.A., New Hope Group, Wen’s Food Group Co., Ltd., Charoen Pokphand Group, Perdue Farms Inc., Koch Foods, Bachoco and Sanderson Farms, Inc.
Ans: The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.
Ans: The market is majorly segmented by type, product type, body part type, end user and by region.
Ans: The chicken meat segment, which is a sub-segment of the type segment, is anticipated to hold the largest market share during the forecast period, backed by the rising production of chicken globally.
Ans: The sudden outbreak of diseases, such as bird flu, which leads to the destruction of live birds, is anticipated to act as a barrier towards the growth of the global poultry processing market.