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Global Kombucha Food & Drink Market Analysis & Opportunity Outlook 2021

Published On : 09:40 AM, 14th September, 2017 REP-ID-66 Category: FMCG & Food

Kombucha is type of tea, used in drugs and medicines, created by mixing sugar with microbial culture such as bacteria, yeast, sometime fruit juice, mold and other zests.

The global kombucha market has developed exponentially over the past few years and is anticipated to reach USD 2.1 Billion by 2021, registering a compound annual growth rate (CAGR) of 25.2%.

Market Segmentation

By Type

On the basis of type, the global kombucha market is segmented as follows:

  • Bacteria
  • Yeast
  • Mold
  • Others

By Flavor

On the basis of flavor, the global kombucha market is segmented as follows:

  • Herbs & Spices
  • Citrus
  • Berries
  • Apple
  • Coconut & Mangoes
  • Flowers
  • Others

By Region

On the basis of region, the global kombucha market is segmented into

  • North America
  • Latin America
  • Western And Eastern Europe
  • Asia-Pacific
  • Middle East And North Africa
  • Row (Rest Of World)

Growth Drivers and challenges

Spiked health awareness, expanded consumer disposable income across the globe and changing lifestyle are some of the key drivers of global kombucha market. Moreover, rising demand for healthy and natural food & beverages and growing incidences of prolonged diseases such as high blood pressure ,diabetes, cancer, etc. are also expected to fuel the growth of global kombucha market in the up-coming years.

However, microbial sourcing and non-disinfected packaging of the product  and lack of awareness amongst the consumers are projected to be major restraints of the global kombucha market over the forecast period i.e. 2015-2021.

Market Size and Forecast

With 39.6% share in 2015, North America became the biggest kombucha market. The North America kombucha has shown a significant demand in recent years and market is anticipated to grow at a CAGR of 25.3% over the period 2015 to 2021.

Under North America region, U.S. was the first to launch kombucha beverage in the market by establishing two popular brands, Synergy snd GT'S Ksombucha.

Asia Pacific and Europe kombucha market is growing at an average rate owing to   escalating initiatives taken by the government.

Key players

  • Nesalla Kombucha
  • Red Bull Gmbh
  • Reed's Inc.
  • Revive Kombucha
  • The Humm Kombucha Llc
  • Townshend's Tea Company
  • Buchi Kombucha
  • Cell - Nique Corporation
  • Gt's Kombucha
  • Kevita, Inc.
  • Kombucha Wonder Drink
  • Kosmic Kombucha
  • Live Soda Kombucha
  • Makana Beverages Inc.

Scope and Context

Overview of the Parent Market

Analyst View

Market Size and Growth

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil, Rest of Latin America)
  • Western and Eastern Europe (Germany, Italy, Spain, France, U.K, Benelux, Hungary, Rest Of Western Europe, Russia Poland, Rest of Eastern Europe)
  • Asia-Pacific (China, India, Singapore, Japan, Australia & New Zealand & Rest of Asia)
  • Middle East and North Africa (MENA)
  • Rest of World

Segmentation

  • By Type
  • By Flavor
  • By Region

Market Dynamics

Supply & Demand Risk

Competitive Landscape

Porter’s Five Force Model

Geographical Economic Activity

Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio

Recent Trends and Developments

Industry Growth Drivers and Challenges

Key Information for Players to establish themselves in current dynamic environment

 

          Key Answers Captured in Report?

Which geography would have better demand for product/services?
What are the strategies adopted by big players in the regional market?
Which country would see the steep rise in CAGR & year-on-year (Y-O-Y) growth?
What is the current & expected market size in next five years?
What is the market feasibility for long term investment?
What opportunity the country would offer for existing and new players in the market?
What is risk involved for suppliers in the geography?
What factors would drive the demand for the product/service in near future?
What is the impact analysis of various factors in the market growth?
What are the recent trends in the regional market and how successful they are?

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