Herbal Beauty Products Market Size & Share, by Product Type (Hair Care, Skin Care, Fragrance, Makeup, Color Cosmetics); Form (Solid, Semi-solid, Liquid); End-user (Men, Women); Distribution Channel (Offline, Online) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2033

  • Report ID: 281
  • Published Date: Feb 13, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2023-2033

Herbal Beauty Products Market size is expected to cross USD 132 Billion by the end of 2033, growing at a CAGR of 8% during the forecast period, i.e., 2023-2033. In the year 2022, the industry size of herbal beauty products was over USD 84 Billion.The growth of the market is primarily attributed to the worldwide growing concern for physical appearance among people along with the rising demand for beauty products. For instance, it was observed in a study that approximately 51% of 13-year-old girls in United States were unhappy with their appearance. By the time girls were 17 years old, this percentage had increased to almost 82%. Furthermore, during the pandemic lockdown, nearly 1 in every 3 adult women reported being more concerned about their appearance.

The market share of herbal beauty products is rising as a result of the increased adoption of herbal beauty products among consumers as they offer various advantages over synthetic products. The growing preference among men and women for budget-friendly and organic beauty products is anticipated to drive the herbal beauty products market over the forecast period.

Herbal Beauty Products Market
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Herbal Beauty Products Sector: Growth Drivers and Challenges

Growth Drivers

  • Worldwide Emerging Influence of Social Media on Physical Appearance – Currently, social media have been playing a vital role in our day-to-day life in the perspective of our fashion sense, personal and beauty care, and even its affecting our way of thinking to understand the ethics of what does a beauty product do to enhance our features as well. Thus, the influence of social media is fueling the growth of the herbal beauty products market as people are more aware of their beauty and body image through social media and they want to use the latest and trending stuff to enhance their looks. For instance, it was observed in some studies, around 87% of women and 66% of men compare themselves to images they see on social media.
  • Rising Trend of Preferring Natural Ingredients in Beauty Products – For instance, approximately 42% of individuals prefer to purchase those beauty products which have natural ingredients.
  • Escalating Demand for Cruelty-Free Beauty Products – For instance, as per a 2019 consumer behavior study, nearly 39% of consumers preferred to buy cruelty-free beauty products.
  • Worldwide Surging Trend of Vegan Cosmetics – For instance, till 2018, approximately 58% of individuals in United Kingdom have adopted vegan buying behavior while buying cosmetics products.
  • Worldwide Increasing Per Capita Income - According to the World Bank statistics, global annual per capita income increased by 4.8% in 2021 contrasted to 1.5% in 2019.


  • High Price of Raw Materials of Herbal Beauty Products – owing to the unavailability of raw materials, and the complicated and time-consuming manufacturing process. Herbal beauty products are more expensive and premium-priced than synthetic beauty products.
  • Increasing Count of Competitors
  • Absence of Global Guidelines for The Use of Herbal Beauty Products

Herbal Beauty Products Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2022)

~ USD 84 Billion

Forecast Year Market Size (2033)

~ USD 132 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of Middle East and Africa)
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Herbal Beauty Products Segmentation

Product Type (Hair Care, Skin Care, Fragrance, Makeup, Color Cosmetics)

The global herbal beauty products market is segmented and analyzed for demand and supply by product type into hair care, skincare, fragrance, makeup, color cosmetics, and others. Amongst these, the skin care segment is anticipated to grow at a significant rate backed by the massive preference for herbal skin care products to impart a natural glow to the skin, and to tackle the increasing skin issues such as fine lines, acne, pimples, premature aging, pigmentation issues and so on. For instance, it is found that acne is the most common skin problem affecting nearly 87% of people at some point in their lives.

Our in-depth analysis of the global herbal beauty products market includes the following segments:

       By Form

  • Solid
  • Semi-Solid
  • Liquid

       By End-User

  • Men
  • Women

      By Distribution Channel

  • Offline
  • General Departmental Stores
  • Supermarkets
  • Drug Stores
  • Brand Outlets
  • Online

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Herbal Beauty Products Industry - Regional Synopsis

The North America herbal beauty products market is projected to hold the largest market share by the end of 2033, backed by the surging awareness regarding the benefits of natural beauty products over chemical products, and increasing tendency in people to splurge more amount for buying expensive herbal skin care products in the region. For instance, as per a consumer survey in 2022, around 59% of American consumers stated that they prefer to pay 36–42% more for “green” versions of their typical cosmetics and personal care items.

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Companies Dominating the Herbal Beauty Products Market

    • Forest Essentials
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Himalaya Wellness Company
    • Hemas Holdings PLC
    • Weleda, Inc.
    • Marc Anthony Cosmetics Ltd
    • Arbonne International, LLC
    • The Estée Lauder Companies
    • Grown Alchemist
    • Vasa Cosmetics Private Limited
    • Khadi Natural


In The News

  • Forest Essentials launched the 3 lines of Lepas (face packs) with fresh and natural ingredients to address the skin issues such as acne, pigmentation, toning and for firming the skin.

  •  Himalaya Wellness Company launched the all-new “Fresh Start Oil Clear Face Wash” range. This range packed with goodness from strawberries, peaches, lemons, and blueberries, and has natural beads that keep skin oils clear and fresh.

Author Credits:  Anil Kumar, Ipsheeta Dash

  • Report ID: 281
  • Published Date: Feb 13, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Worldwide emerging influence of social media regarding the physical appearance, escalating demand for cruelty free beauty products, and worldwide increasing per capita income are some major factors driving the growth of the market.

The market is anticipated to attain a CAGR of ~8% over the forecast period, i.e., 2023-2033.

Increasing count of competitors, absence of global guidelines for the use of herbal beauty products, and high price of raw materials are estimated to hamper the market growth.The market in North America is projected to hold the largest market share by the end of 2033 and provide more business opportunities in the future.

The market in North America is projected to hold the largest market share by the end of 2033 and provide more business opportunities in the future.

The major players in the market are Himalaya Wellness Company, Hemas Holdings PLC, Weleda, Inc., Marc Anthony Cosmetics Ltd, Arbonne International, LLC, The Estée Lauder Companies, and others.

The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.

The market is segmented by product type, form, end-user, distribution channel, and by region.

The skin care segment is anticipated to garner the largest market size by the end of 2033 and display significant growth opportunities.
Herbal Beauty Products Market Report Scope

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