Herbal Beauty Products Market size was over USD 90.8 Billion in 2023 and is anticipated to reach USD 249.94 Billion by the end of 2036, growing at around 8.1% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of herbal beauty products is assessed at USD 97.42 Billion. The growth of the market is primarily attributed to the worldwide growing concern for physical appearance among people along with the rising demand for beauty products. For instance, it was observed in a study that approximately 51% of 13-year-old girls in United States were unhappy with their appearance. By the time girls were 17 years old, this percentage had increased to almost 82%. Furthermore, during the pandemic lockdown, nearly 1 in every 3 adult women reported being more concerned about their appearance.
The market share of herbal beauty products is rising as a result of the increased adoption of herbal beauty products among consumers as they offer various advantages over synthetic products. The growing preference among men and women for budget-friendly and organic beauty products is anticipated to drive the herbal beauty products market over the forecast period.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
8.1% |
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Base Year Market Size (2023) |
USD 90.8 Billion |
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Forecast Year Market Size (2036) |
USD 249.94 Billion |
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Regional Scope |
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Product Type (Hair Care, Skin Care, Fragrance, Makeup, Color Cosmetics)
The global herbal beauty products market is segmented and analyzed for demand and supply by product type into hair care, skincare, fragrance, makeup, color cosmetics, and others. Amongst these, the skin care segment is anticipated to grow at a significant rate backed by the massive preference for herbal skin care products to impart a natural glow to the skin, and to tackle the increasing skin issues such as fine lines, acne, pimples, premature aging, pigmentation issues and so on. For instance, it is found that acne is the most common skin problem affecting nearly 87% of people at some point in their lives.
Our in-depth analysis of the global herbal beauty products market includes the following segments:
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By Form |
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By End-User |
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By Distribution Channel |
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The North America herbal beauty products market is projected to hold the largest market share by the end of 2036, backed by the surging awareness regarding the benefits of natural beauty products over chemical products, and increasing tendency in people to splurge more amount for buying expensive herbal skin care products in the region. For instance, as per a consumer survey in 2022, around 59% of American consumers stated that they prefer to pay 36–42% more for “green” versions of their typical cosmetics and personal care items.
Forest Essentials launched the 3 lines of Lepas (face packs) with fresh and natural ingredients to address the skin issues such as acne, pigmentation, toning and for firming the skin.
Himalaya Wellness Company launched the all-new “Fresh Start Oil Clear Face Wash” range. This range packed with goodness from strawberries, peaches, lemons, and blueberries, and has natural beads that keep skin oils clear and fresh.
Author Credits: Parul Atri
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