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Fresh Meat Packaging Market : Global Demand, Growth Analysis & Opportunity Outlook 2023

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Extensive insights into the Growth of Fresh Meat Packaging Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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Global Fresh Meat Packaging Overview

Meat packaging is done to deliver fresh, protected, and highest standard of hygienic food. For bulk supply as well as end use consumption, fresh meat requires presence of oxygen to maintain color for consumer appeal. Though fresh meat has shorter shelf life, it is very important to choose the correct packaging as well as packaging material in order to keep the food hygienic for a long period of time. Processed products require more sophisticated and extensive packaging as it will be stored at higher temperatures for longer periods than refrigerated products. Primary function of meat packaging is to resist physical and chemical changes, protection against microbes, and to present the product to consumer in an attractive manner. Reduced transportation cost, economy of scale, increased shelf life, better inventory, minimization of weight loss due to evaporation and palatability due to controlled aging are some of the major advantages of effective fresh meat packaging. 

               Meat Packaging Market Demand & Growth

Market Size & Forecast

The global fresh meat packaging market is anticipated to reach USD 99 billion by the end of 2023, witnessing a compound annual growth rate of 4% over the forecast period i.e. 2016-2023.Pork segment is anticipated to remain dominant during the forecast period owing to the increased consumption of pork meat across the globe. In North-America region, pork production will climb this year to a record 23.9 Billion pounds in terms of volume and beef output will drop 1.7 percent to 23.9 Billion pound. Poultry product segment is believed to expand at higher pace over the forecast period i.e.2016-2023.North America is the largest market for meat packaging followed by Europe and Asia-Pacific. Asia-Pacific market is anticipated to show a strong growth due to rising personal disposable income coupled with rise in the consumption of beef, pork and other meat products. CLICK TO DOWNLOAD FREE SAMPLE REPORT

Global fresh meat market is marked with intense competition due to the presence of large number of big and small firms. Market players are adopting mergers and acquisitions, new product launches and partnerships and expansions as key strategies to ensure their growth in the global market. 

Global Fresh Meat Packaging Market Segmentation

By Packaging

Deep dive analysis has been conducted on the following packaging segments:-

  • Flexible Plastic Meat Packaging
    • polyethylene (PE)
    • polyvinylidene chloride (PVDC)
    • polyvinyl chloride (PVC)
  • Rigid Plastic Meat Packaging
  • Metal Meat Packaging
  • Others Meat Packaging

By Layer

Different layer packaging is available in the market depending upon the shelf life of the meat product, a deep study has been carried out on the following layer segment:-

  • Monolayer
  • 3-layer
  • 5-layer
  • 7-layer
  • 9-layer

By Packaging Format

Based on the packaging format, the global fresh meat packaging market is mainly segmented into the following categories:-

  • MAP
  • VTP
  • VSP

By Meat Type

Study has been carried out on the following meat segments:-

  • Beef
  • Pork
  • Poultry

By Distribution Channel

Report includes the research of following distribution channels:-

  • Hypermarket/Supermarket
  • Grocery stores
  • Online retailing
  • Departmental stores
  • Others 

By Region

Global Fresh Meat Packaging Market is further classified on the basis of region as follows:

  • North America (United States, Canada), Market size, Y-O-Y growth Market size, Y-O-Y growth & Opportunity Analysis, Future forecast & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX (Belgium, Netherlands, Luxembourg), NORDIC (Norway, Denmark, Sweden, Finland), Poland, Russia, Rest of Europe), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis

Growth Drivers and Challenges

Increasing demand of convenience food due to time constraints along with the rising environmental concerns such as global warming which is forcing the manufacturers to adopt eco-friendly techniques for fresh meat packaging is expected to drive the global market over the forecast period i.e. 2016-2023. 

Increase in the global population coupled with advancement in the packaging technology has increased the demand for fresh meat packaging products across the globe.

Rapid urbanization in developing economies such as India, Brazil and China has increased the demand for convenience products due to increasing personal disposable income; these are anticipated to be the major region to flourish the demand for fresh meat packaging product over the forecast period i.e. 2016-2023.

Environmental issues such as recyclability and sustainability and rising health concerns are some of factors that are anticipated to restrain the global fresh meat packaging market. 

Key Players

  • Film Convertors
  • Bemis Company, Inc.
  • Winpak Ltd.
  • Sealed Air Corp.
  • Amcor Ltd
  • Crown Holdings
  • Nuconic Packaging Llc
  • Tetra Pak International S.A.
  • Silgan Holdings, Inc.
  • Reynolds Group
  • Toyo Seikan Group Holdings

Scope and Context

Overview of the Parent Market

Analyst View


  • By Packaging Market Size & Y-O-Y Growth Analysis
  • By Packaging Format Market Size & Y-O-Y Growth Analysis
  • By Layer Market Size & Y-O-Y Growth Analysis
  • By Distribution Channel Market Size & Y-O-Y Growth Analysis
  • By Meat Type Market Size & Y-O-Y Growth Analysis

By Regions

Global Fresh Meat Packaging market has been studied on countries and regions like:

  • North America (U.S., Canada) Market Size & Y-O-Y Growth Analysis
  • Latin America (Mexico, Brazil, Rest of Latin America) Market Size & Y-O-Y Growth Analysis
  • Western and Eastern Europe (Germany, Italy, Spain, France, U.K, Benelux, Hungary, Rest Of Western Europe, Russia Poland, Rest of Eastern Europe) Market Size & Y-O-Y Growth Analysis
  • Asia-Pacific (China, India, Singapore, Japan, Australia & New Zealand & Rest of Asia) Market Size & Y-O-Y Growth Analysis
  • Middle East and North Africa (MENA) Market Size & Y-O-Y Growth Analysis
  • Rest of World  Market Size & Y-O-Y Growth Analysis

Market Dynamics

Supply & Demand Risk

Competitive Landscape

Porter’s Five Force Model

Geographical Economic Activity

Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio

Recent Trends and Developments

Industry Growth Drivers and Challenges

Key Information for Players to establish themselves in current dynamic environment           

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