Fluorescent Whitening Agents Market Size & Share, by Type (Cinnamic Acid, Stilbenes, Dicarboxylic Acid, Coumarin, Diphenylpyraline); Application (Soap & Detergents, Paper Brighteners, Conditioners, Fabrics, Paints, Shampoo, Adhesives); End-use (Cosmetics & Personal Care, Textiles, Plastics, Paper & Pulp, Cleaning) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 5618
  • Published Date: Feb 07, 2024
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Fluorescent Whitening Agents Market size is anticipated to reach USD 2 Billion by the end of 2036, growing at a CAGR of 6% during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of fluorescent whitening agents was over USD 1 Billion. The detergent and soap industry uses a lot of fluorescent brightening agents since adding these compounds to the formulation makes clothes look cleaner and brighter. Owing to their exceptional cleaning capabilities, they can also be utilized as fabric softeners, leading to an increase in usage within the cleaning and laundry industry. Therefore, the growing awareness regarding fabric care is expected to accelerate the growth of the market. For instance, in 2027 the fabric care industry is expected to increase over USD 150 billion.

Most fluorescent brightening agents are composed of compounds based on stilbenes. These chemicals give clothes a brighter, more vivid appearance, which has a bleaching effect. The most typical applications for these brighteners are in food packaging, detergents, soaps, and cosmetics. These optical whitening agents are compounds that are used in the production of detergents, ink, fibers, plastics, coatings, and dyes to intensify the color. Compared to other solvents, fluorescent brightening agents offer several benefits, including superior heat resistance, high chemical stability, light fastness, and easy solubility in organic solvents.

Fluorescent Whitening Agents Market overview
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Fluorescent Whitening Agents Market: Key Insights

Base Year


Forecast Year



~ 6%

Base Year Market Size (2023)

 ~ USD 1 Billion

Forecast Year Market Size (2036)

 ~ USD 2 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Fluorescent Whitening Agents Market: Growth Drivers and Challenges


Growth Drivers

  • Surge in the Demand for Eco-friendly Packaging - The packaging business has seen a boom due to the increased demand for paper-based packaging materials, the accessibility of raw materials, and the simplicity of use of optical brighteners, which are widely used as brightening agents to produce complete white papers. The demand for optical brighteners has increased since raw paper materials contain impurities like bamboo sticks and scrap wood that must be removed to produce clear white paper. These factors are expected to create new opportunities in the global market for fluorescent brighteners and are forecast to contribute to fluorescent whitening agents market growth. For instance, the leading manufacturer of specialty chemicals worldwide, Clariant, introduces the most concentrated urea-free liquid optical brightening agent (OBA) for use in writing and printing materials. New disulphonated Leucophor® ACK reduces OBA needs for papermakers, reduces transportation costs, and lessens carbon footprint without containing any chemicals that are damaging to the environment.
  • Growing Utilization in the Cosmetic Industry - The demand for fluorescent whitening agents, which function as color-correcting and brightening additives in various skincare and personal care products like shampoo, conditioners, eye makeup, concealer, and many others, has increased due to the rapid population growth in both developed and developing economies, the rise in import and export of various cosmetics and skincare products, and the increased focus on the cosmetic sector. According to a report, skincare and hair care products account for about 60% of the worldwide cosmetics market. Also, more than 36% of American customers of skincare products utilized them many times a day in 2020. These factors play a major role in the fluorescent whitening agents market expansion of optical brighteners.
  • Increased Advancement in the Products - As the popularity of bio-based or environmentally friendly products rises relative to synthetic items made with chemical substances, the major players in the industry are concentrating on creating eco-friendly substitutes for current formulations. Novel developments in product creation are being pursued, to reduce expenses and offer several advantages to final consumers. This price drop could lead to a revival of optical brightener use in paper production, opening up a fantastic new revenue stream for the laundry and detergent sectors.


  • Non-biodegradability of Fluorescent Whitening Agents - A significant obstacle in the industry is the fluorescent whitening agents' toxicity and non-biodegradability. The demand and use for fluorescent whitening agents, also known as brightening agents, are impacted by toxicity and non-biodegradability limits and regulations. By changing the equilibrium of light in aquatic environments, these agents can disturb aquatic ecosystems and have an impact on aquatic life, such as fish and algae. Because the manufacture of optical brighteners frequently uses non-renewable resources, resource extraction, and energy use are environmental issues. As a result, it is expected that the worldwide fluorescent whitening agents market will face significant hurdles.
  • Side Effects during the Production of Fluorescent Agents due to Chemicals may Hamper the Market Growth
  • Intense Competition from Alternatives may Hinder the Growth of the Market

Fluorescent Whitening Agents Segmentation

Type (Cinnamic Acid, Stilbenes, Dicarboxylic Acid, Coumarin, Diphenylpyraline)

Fluorescent Whitening Agents Market for the stilbenes segment is anticipated to hold a share of 37% during the forecast period. In comparison to other chemical types like coumarin, styryl biphenyl, cinnamic acid, and others, stilbenes are in high demand because of their superior qualities including high fluorescence, whiteness, thermal resistance, and long-lasting fluorescent effect. The majority of the applications for stilbenes in the textile and paper industries are in optical brightness or fluorescent whitening agents. Stilbenes are becoming more and more useful as whitening agents for plastics, cleaning products, and cosmetics. This is predicted to increase demand for stilbenes and increase its applicability in a variety of industries. The stilbenes chemical segment of the worldwide fluorescent whitening agents market is anticipated to increase significantly over the forecast period because of the strong growth potential in major end-use industries.

End-use (Cosmetics & Personal Care, Textiles, Plastics, Paper & Pulp, Cleaning)

Textiles segment for the fluorescent whitening agents market is poised to hold a share of 34% during the projected period. Because of their exceptional brightening and whitening qualities, fluorescent whitening agents find extensive use in the textile sector as fabric brighteners and for whitening textile fibers, among other purposes. The textile and apparel industry is expanding rapidly due to many growth reasons, including increased production, a high demand for high-end design and apparel, and quick trends in the creation of cotton fabrics. Therefore, the growing production of cotton is also propelling the growth of the market. As per a report, in 2021, cotton made up less than 25% of the total worldwide fiber production. Almost 70 countries throughout the world are involved in its manufacture. The market for fluorescent whitening agents is expected to grow during the forecast period due to the increasing demand for these agents to enhance the brightness of textiles and clothing, which is driving up the growth potential of the industry.

Our in-depth analysis of the global fluorescent whitening agents market includes the following segments:


  • Cinnamic Acid
  • Stilbenes
  • Dicarboxylic Acid
  • Coumarin
  • Diphenylpyraline


  • Soap & Detergents
  • Paper Brighteners
  • Conditioners
  • Fabrics
  • Paints
  • Shampoo
  • Adhesives


  • Cosmetics & Personal Care
  • Textiles
  • Plastics
  • Paper & Pulp
  • Cleaning

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Fluorescent Whitening Agents Industry - Regional Synopsis

APAC Market Forecast

Fluorescent whitening agents market in the Asia Pacific is expected to hold the largest share of 35% during the foreseen period. The region's well-established textile, cleaning, textile industry, and personal sectors as well as changing lifestyle patterns, the market is expanding Asia Pacific’s textile industry is expanding rapidly as a result of growth drivers such as the manufacturing of more textile fibers, changing consumer preferences for upscale clothing, and evolving lifestyles. For instance, in 2021, textiles and clothing made up 10.33% of India’s total exports. Also, China led the world in textile exports in 2021 with over 41%. Moreover, rising disposable incomes and the growing use of FBAs in developing nations like China and India are some of the reasons driving the demand for FBAs in the Asia-Pacific region.

North American Market Statistics

North American Fluorescent Whitening Agents Market is anticipated to account for a share of 28% by the end of 2036. Paper & pulp, textile, plastic, and detergent sectors are some of the end-use industries in North America that fuel the demand for the market. The need for FBAs in these industries is being driven by the increasing demand for high-quality products with better brightness and whiteness. Furthermore, significant technological developments are also being seen in the nation's FBA sector, as businesses are substantially spending in R&D to create cutting-edge FBAs. Also, the fluorescent whitening agents market in the region is expanding as a result of the growing use of FBAs in cosmetics and personal hygiene products.

Research Nester
Fluorescent Whitening Agents Market size
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Companies Dominating the Fluorescent Whitening Agents Market

    • Amcor plc
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Norwex®
    • BASF SE
    • 3V Incorporation
    • Evonik Industries AG


In The News

  • September 2022 - With a more than 28-year history of drastically lowering the amount of chemicals in homes, Norwex®, the Norwegian cleaning brand, has introduced Eco-Wash Laundry Detergent Strips as the newest product in its laundry line. The highly concentrated, environmentally friendly cleaning power of Norwex's laundry detergent strips comes in a mess-free, plastic-free package.
  • August 2023 - Curbside-recyclable AmFiberTM Performance Paper packaging, a new addition to the AmFiber portfolio, was introduced by Amcor, a leader in the development and production of sustainable packaging solutions. Performance paper, prequalified by How2Recycle®, satisfies curbside recycling requirements for reliability, enabling manufacturers to provide consumers with packaging with a more sustainable end of life.

Author Credits:  Smruti Ranjan, Rajrani Baghel

  • Report ID: 5618
  • Published Date: Feb 07, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Surge in the demand for eco-friendly packaging, growing utilization in the cosmetic industry, and increased advancement in the products are the major factors driving the growth of the fluorescent whitening agents market.

The market size of fluorescent whitening agents is anticipated to attain a CAGR of 6% over the forecast period, i.e., 2024-2036.

The major players in the market are Amcor plc, Norwex®, BASF SE, 3V Incorporation, Evonik Industries AG, JNC Corporation, KANSAI PAINT CO., LTD., Daio Paper Co., Ltd, Lion Co., Ltd., KANEKA CORPORATION and others.

The stilbenes segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in the Asia Pacific region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
Fluorescent Whitening Agents Market Report Scope

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