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Fertility Test Market by Product (Ovulation Prediction Kits, and Fertility Monitors); by Mode of Purchase (OTC, Prescription, and Online); by End User (Home care, Fertility Clinics, and Hospitals) – Global Demand Analysis and Opportunity Outlook 2030

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  • May 2019: Fertility Focus launched an updated version of their OvuSense App, named ‘OvuSense App v.2’ which exhibits various new features, including, increased flexibility in data viewing, and increased accuracy of monitoring ovulation cycles.

Global Fertility Test Market Highlights 2022-2030

The global fertility test market is estimated to grow with a moderate CAGR during the forecast period, i.e., 2022-2030. The rising population of women with first-time pregnancy age, along with advancement in technology, are expected to fuel the market growth. The declining fertility rate in women and men, along with the rise in the number of women suffering from disorders such as PCOS and obesity, is also projected to contribute the market growth. Market growth can also be attributed to the increase in the average age of first-time pregnancy across the globe owing to the decrease in births among teenage women and the rise of first births among women aged over 30 years. According to the reports of OECD Family Database, the average age of first-time pregnancy in women has increased from 29 to 30 globally by the end of 2019. Mexico is the only OECD country having a mean average age of 28 or less. Moreover, in many European countries, including Hungary, Poland, the Slovak Republic, and Turkey, the mean age of pregnancy is between 28 and 30 years in 2019.


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Furthermore, the increase in research funding by the government and other organizations has led to technological advancements. This is another major growth driver for the market. Additionally, the rise in growth opportunities in developing countries and the rapid increase in awareness about the need for a fertility test is projected to boost the market. Growing fertility education and the easy availability of fertility monitors through e-commerce websites, pharmacies, and retail shops/drugstores also contribute to the market growth. There are plentiful fertility tests for men and women. Tests for male fertility include semen analysis, hormone testing, genetic testing, testicular biopsy, imaging, and other specialty testing, which examine if the genitals are impaired. Fertility test for women includes ovulation testing, ovarian reserve testing, hysterosalpingography, imaging tests, etc. These factors are collectively foreseen to boost the market growth over the forecast period.

Based on products, the fertility test market is segmented into ovulation prediction kits and fertility monitors. The ovulation prediction kits segment is anticipated to garner higher share over the forecast period attributing to the rising use of ovulation prediction kits backed by the low cost, easy availability, and higher accuracy of these test kits. Based on the mode of purchase, the market is segmented into prescription, OTC, and online products. In 2020, the OTC segment had a larger market share owing to the rise in awareness on fertility, the inclination of patients towards self-monitoring of healthcare conditions, and the increasing fondness for confidentiality and accessibility of test results. However, the online segment is estimated to garner significant growth by the end of 2030, owing to rising penetration on internet on a global level.

Major Macro-Economic Indicators Impacting the Market Growth

Healthcare Expenditure Graph

According to the statistics by the World Health Organization, the global per capita healthcare expenditure amounted to USD 1,064.741 in the year 2017. The worldwide healthcare expenditure per person grew from USD 864.313 in 2008 to USD 1,110.841 in 2018, where the U.S. is the top country that amounted to healthcare expenditure of USD 10, 623.85 per capita in 2018. As of 2018, the domestic general government healthcare spending in the U.S. was USD 5355.79, which grew from USD 3515.82 in 2008. These are some of the factors responsible for market growth over the past few years. Moreover, as per the projections by the Centers for Medicare & Medicaid Services (CMS), the estimated average annual percent change related to National Health Expenditures (NHE) in the U.S. was 5.2% in 2020 as compared to 2019 (4.5%). Furthermore, the National Health Expenditures are projected to reach USD 6,192.5 Billion in 2028, where the per capita expenditure is estimated to touch USD 17,611 in the same year. These are notable indicators that are anticipated to create lucrative business opportunities in upcoming years.

Global Fertility Test Market Regional Synopsis

Geographically, the market is segmented into North America, Latin America, Europe, Asia Pacific and the Middle East & Africa region. The market in the Asia Pacific region is predicted to grow at the highest CAGR over the forecast period owing to the increased spending by governmental and non-governmental agencies on improving healthcare infrastructure in the region. Presence of huge population of youth within the region also contributes the market growth. As, Asia pacific is the region of 60% of world’s youth, the market is likely to grow rapidly by the end on 2030. Lifestyle disorders among men and women, leads to rise in the incidences of couples opting for IVF or surrogacy which is another major factor expected to boost the growth of the fertility testing market. In 2021, the market in North America is evaluated to occupy the largest share in terms of revenue, owing to the adoption of most advanced technology, accompanied by the presence of leading healthcare service providers in the region. Increasing awareness about fertility tests, rising age of first time pregnancies, easy availability of fertility monitors boosts the market growth. As per the CDC report of 2020, total fertility rates and general fertility rates has declined by 4% since 2019. As per the data by the UNICEF, the average age of women at the birth of the first child in Canada has increased by approximately 1.5 years by 2017.

Alternatively, the market in Europe is also anticipated to occupy a significant share over the forecast period due to rising cases of infertility among various European countries, changing lifestyle with rising infertility disorders in both male and female is increasing the demand for fertility testing in the region.

The global fertility test market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

Market Segmentation

Our in-depth analysis of the global fertility test market includes the following segments:

By Product

  • Ovulation Prediction Kits
  • Fertility Monitors

By Mode of Purchase

  • Prescription
  • OTC
  • Online

By End-User

  • Home Care
  • Hospitals
  • Fertility Clinics

Growth Drivers

  • Declining Fertility Rate Among Men and Women
  • Increasing First-Time Pregnancy Age in Women


  • Low Precision of Test Results of Fertility Testing Kits
  • High Cost of Fertility Testing

Key Players Dominating the Market

  • Swiss Precision Diagnostics  
  • Company Overview
  • Business Strategy
  • Key Product Offerings
  • Financial Performance
  • Key Performance Indicators
  • Risk Analysis
  • Recent Development
  • Regional Presence
  • SWOT Analysis
  • Legacy, Inc.
  • Dadi Inc.
  • Everlywell, Inc.
  • Fertility Focus
  • ExSeed Health
  • Geratherm Medical
  • VirtualExpo
  • AdvaCare Pharma
  • Valley Electronics AG



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