Employee Advocacy Software Market Analysis

  • Report ID: 4160
  • Published Date: Sep 09, 2025
  • Report Format: PDF, PPT

Employee Advocacy Software Market Segmentation:

The global employee advocacy software market is segmented and analyzed for demand and supply by type into on premise and cloud based. Out of the two types, the cloud-based segment is estimated to gain the largest market share over the projected time frame. The growth of the segment can be attributed to the growing adoption of cloud-based services amongst organizations. For instance, out of all IT services, cloud computing generates a revenue of almost USD 400 billion, as of 2021. Moreover, the ease of access of data in cloud services, backed by increasing penetration of remote working is estimated to fuel the segment growth.

The global employee advocacy software market is segmented and analyzed for demand and supply by type into on premise and cloud based. Out of the two types, the cloud-based segment is estimated to gain the largest market share over the projected time frame. The growth of the segment can be attributed to the growing adoption of cloud-based services amongst organizations. For instance, out of all IT services, cloud computing generates a revenue of almost USD 400 billion, as of 2021. Moreover, the ease of access of data in cloud services, backed by increasing penetration of remote working is estimated to fuel the segment’s growth. Furthermore, there has been a growing adoption of cloud advertising among the companies that support the selection of ad-related data, and it is predicted to surge the segment’s growth in the market.

Our in-depth analysis of the global employee advocacy software market includes the following segments:

                  By Type

  • On Premise
  • Cloud-Based

                 By Size of Enterprise

  • Large Enterprises
  • SMEs

                 By Application

  • Employee Amplification
  • Staff Retention
  • Customer Advocacy
  • Others

Browse key industry insights with market data tables & charts from the report:

Frequently Asked Questions (FAQ)

In the year 2026, the industry size of employee advocacy software is evaluated at USD 632.34 million.

The global employee advocacy software market size was worth over USD 587.4 million in 2025 and is poised to grow at a CAGR of around 8.5%, reaching USD 1.33 billion revenue by 2035.

North America employee advocacy software market is predicted to capture 38.8% share by 2035, driven by the dominance of the IT sector and government push for employee-centric workplaces.

Key players in the market include ClearViewSocial, MarketBeam Inc., Firstup, Inc., PostBeyond Inc., Sociabble, Inc., Influitive Corporation, GaggleAMP Inc., Smarp, SocioAdvocacy, Jubiwee.
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