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ELECTRONICS & SMART DEVICES

Electric Lawn Mower Market Segmentation By Product (Walk Behind Mowers, Riding Lawn Mowers & Robotic Lawn Mowers); By Type (Corded & Cordless); By Application (Residential & Commercial); By Blade Type (Deck, Low Lift, High Lift, Mulching Blades & Others) – Global Demand Analysis & Opportunity Outlook 2020-2028

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Inflation And Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.

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Purchasing power in the couPurchasing power in the country is expected to fell nearly by 2.5%. On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.                                                         Request Insights

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IN THE NEWS

  • January, 2019: Bosch launched its new robot lawn mower referred to as Indego S+ that is connected to the internet. It is also accompanied by a voice controller in Amazon Alexa. This robot lawn mower can use weather forecasts to decide on the best time to mow the lawn. Also, with the help of artificial intelligence, it is able to recognize various hurdles that are present on the lawn, as data on motor flow, direction and many more are made available to enable it to take decisions that can help it improve the lawn mowing experience.

  • February, 2019: John Deere launched its product John Deere Z700 Series ZTrak zero-turn movers for the residential market to meet the demands of mowing large properties for a durable and easily operated machines that can provide comfort during the mowing period.   

Introductory Overview

Lawn Mowers are normally machines that are utilized for cutting grass over a lawn using rotating blades. These mowers contain a motor with rotating blades. Electric lawn mowers are electronic grass cutting machines that perform the same tasks as that of a lawn mower of cutting grass to maintain an even height. Electric lawn mowers have become very popular among the global population over the past decade, with adequate awareness among the global population regarding the necessity to conserve environment which requires the need to reduce the levels of carbon emissions such as use of gasoline powered lawn mowers that is causing environmental degradation. Further, the rising preference among the global population to shift to electricity operated equipment including battery powered lawn mowers from the traditionally operated gasoline powered lawn mowers, owing to several factors beneficial to the user such as its portability as well as no requirement for a choke for starting the mowers is driving the demand for electric lawn movers among the global population. The EPA had mentioned that a new gas-powered lawn mower has the capability to produce volatile organic compounds and nitrogen oxides emissions air pollution in just one hour of operation which is the equivalent of 11 news cars each being driven for one hour.

Electric-Lawn-Mower-Market

Market Size and Forecast

The electric lawn mower market is estimated to observe significant growth, on account of various factors such as decreased levels of noise present in electric lawn mowers as compared to other mowers and the user can mow the lawn much smoother in a planned way as compared to the others. Moreover, electric lawn mowers come with various benefits such as the levels of speed can be adjusted without the need to bring the mower to a halt, making it easier for the users to mow the lawn at their desired level of speed.

The electric lawn mower market is anticipated to grow at a significant CAGR over the forecast period i.e. (2020-2028). The market is segmented by product, type, application and blade type. The corded lawn mower falling under type segment is anticipated to occupy the highest market share, owing to the pricing of the equipment being comparatively cheaper and affordable as compared to a gasoline powered lawn mower, although the user is expected to handle an electric cable having wires that comes along with the equipment that could get stuck in the process of mowing, which requires careful supervision while mowing the lawn. Moreover, electric lawn mowers are simple as well as secure for use by a user comparatively weigh less as compared to gas-powered lawn mowers and the user is protected from any form of noise pollution, smell of gasoline and other hazardous problems that could occur out of use of gas. CLICK TO DOWNLOAD SAMPLE REPORT

Growth Drivers

Growing Number of Environment Conscious Individuals Throughout the World

The demand for products that are environment-friendly among the individuals globally have been rising over the last decade. The users are also concerned about the impact of using lawn mowers and their effects on the environment. More number of countries across the globe have been implementing several rules and regulations to control and regulate carbon emissions released by manufacturers over the past few years. The Environment Protection Agency (EPA) has stated that gasoline-powered lawn and garden equipment emit high levels of toxic and carcinogenic pollutants. Such regular usage has taken a toll on the health of individuals who are exposed to such pollutants for most of the time period during a year, as it is routinely used in neighbourhoods, schools, parks and other public spaces. These factors are anticipated to raise the demand for electric lawn mowers over the forecast period.

Electric-Lawn-Mower-Market-GrowthHigh Operating Costs of Gasoline-Powered Lawn Mowers

The operating costs of handling an electric lawn mower is cheaper compared to a gas-powered lawn mower that helps in reducing the carbon foot print. The cost of gasoline is subject to frequent fluctuations and is normally high as compared to electricity. In addition to the same, the high costs of maintenance can burn a hole in the pocket of users who are trying to fit their garden expenses within a budget. Moreover, the maintenance costs as well as the capacity to run as long as power is available is anticipated to drive the demand for electric lawn movers over the forecast period.   

Restraints

The electric lawn mower market is subject to various limitations such as high costs of these lawn mowers which are unaffordable for the majority of the population all over the world. Additionally, mowing the yard in certain cases on a single battery charge may not be possible using electric lawn mowers, which would necessitate the requirement for keeping an additional battery readily available that is highly expensive or to wait for an hour at lease for the electric lawn mower to get recharged. This may cause annoyance and unease for the user. All these factors are anticipated to operate as major restraints to the growth of the market over the forecast period.

Market Segmentation

Our-in depth analysis of the electric lawn mower market includes the following segments:

By Product  

  • Walk Behind Mowers
  • Riding Lawn Mowers
  • Robotic Lawn Mowers

By Type

  • Corded
  • Cordless

By Application   

  • Residential
  • Commercial
  • Others

By Blade Type  

  •  Deck
  • Low Lift
  • High Lift
  • Mulching Blades
  • Others

By Region

On the basis of regional analysis, the global electric lawn mower market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in North America is anticipated to register the leading market share, owing to the growing concerns for environment among the population in the region and steps being taken to reduce the CO2 emission levels to mitigate the damage caused to environment. Additionally, increasing preference for automation of garden equipment and growing number of individuals spending on lawn and garden equipment including lawn care in the region is anticipated to boost the demand for electric lawn mowers over the forecast period. On the other hand, the market in Europe region is anticipated to grow steadily over the forecast period, owing to the adoption of advanced technology as well as automation happening at a faster rate in the region. These factors are anticipated to drive the growth of the market in the region over the forecast period.

Electric-Lawn-Mower-Market-Analysis

The electric lawn mower market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis.
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

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