Electric Hair Brush Market Trends

Growth Drivers

• Focus on technological advancements and rising e-commerce: The growing demand for effective yet remotely functional hair-care solutions is one of the major growth factors, emphasizing the market volume of electric hair brushes. An article posted by the Times of India, in 2024 states, that the electric hair brush is a revolutionary technology, that not only can be customized for various hair styling but also can reduce the direct heat damage on hair, which perfectly aligns with the customer preferences for personalized solution, boosting the demand. Besides the efficiency, its easy availability on every premium to an affordable online e-commerce platform, such as Amazon, Flipkart, Target, Walmart, eBay, Myntra, and Nykaa, helps the electric hair brush market to elevate its reach.

• Rise of social media marketing: Accessibility of the internet and social media platforms are extending the marketplace for electric hair brushes through advertisements, igniting an unstoppable demand-supply chain. The tendency of the youth generation to follow the latest fashion trends is even inspiring reputed electronic brands, such as Philips, Havells, Vega, Urban, etc. to invest in the electric hair brush market. Social media beauty influencers, online video tutorials, and new hairstyle trendsetters are encouraging people to invest in technologically advanced beauty tools, including electric hair brushes by showcasing their effectiveness, boosting the market to be bigger and filled with developmental potential.

Challenges

• Expensive product paunch: The popularity of the product needs to be revamped with every new viral trend to keep the demand growing, where the market faces issues to gain consumer trust. In many cases, the product evaluation process results in failure in meeting the user expectations, or delivers inconsistent performance, making customers rethink about switching to other available brands in the electric hair brush market.  So, in order to regain customer loyalty and retain market growth, it is required to sign for costly sponsorships with popular influencers and celebrities to advertise the efficiency and safety of the latest products, making the launching budget higher.
• Enlarged production cost: The electric hair brush market follows the newest fashion trends, which demand frequent innovations in functionality to keep up. The process of launching new technology in electric hair brushes in the market, keeping consumer safety and satisfaction in mind, demands greater investment in time and money to qualify through quality standards. This enlarged production cost refers to higher sale prices, making it hard to reach potential consumers with lower economic backgrounds, restricting the market from achieving optimum size.