E-cigarette and Vape Market Trends

Growth Drivers

• Safer options than tobacco products - Growth in the industry is being driven by goods that are safer than other tobacco products. Smoking tobacco products may lead to a number of health issues, such as heart difficulties, cancer, precision oncology, and respiratory ailments. Actually, smoking causes six million deaths worldwide each year. Experts are increasingly advising passive smokers to switch to vaping goods.
  
  According to the World Health Organization, the tobacco pandemic kills approximately 8 million people every year worldwide, it is one of the worst risks to public health that the world has ever faced. Of those fatalities, almost 7 million are directly related to tobacco use, and over 1.3 million are caused by secondhand smoke exposure for nonsmokers.
   
• Technical growth in e-cigarette and vape - The perception of e-cigarettes being limited-risk products is one explanation for this. According to a research nester’s survey, it is found that the Millennials and Generation Y people in North America use 25% of e-cigarette and vape rather than the usual one. The usual ones are used by only 20% of people.
  
  In a similar poll in Japan, it was noticed that almost 17% of Millennials and Generation Y people most of the time take e-cigarettes and 14% take usual ones. Additionally, when they are asked why they take e-cigarettes they exert that it is cheaper than regular tobacco products and they come in a large number of flavors.
   
• Introduction of a wide range of taste options - Numerous tastes, including fruits, pastries, candies, and drinks, appeal to a wider spectrum of customers. The experience of using an e-cigarette is made more engaging and delightful by flavors that replicate well-known and pleasant tastes. In addition, tastes draw nonsmokers, especially young people, who are drawn to their novelty.
  
  Furthermore, tastes contribute to the success of quitting smoking. Flavored e-cigarettes are more tempting and rewarding to smokers trying to give up traditional cigarettes, which eases the transition and quickens the pace of product acceptance.

Challenges

• Health problems related to e-cigarette and vape - Health problems brought on by e-cigarettes are impeding industry expansion. The long-term negative consequences of smoking and vaping are still being researched, and the effects of cigarettes on health have not yet been fully determined.
  
  According to some research, e-cigarettes and traditional cigarettes, both cause immunological reactions. They also raise other problems, such the possibility of burns from failing batteries on the hands or face.

• Government ban on consuming e-cigarette and vape- Legislation pertaining to e-cigarettes is being discussed in several nations due to the possible connection between tobacco regulations and rules for medicinal drugs.
  
  The e-cigarette manufacturers have been advocating for legislation that advances their goals. The use of electronic cigarettes aboard commercial aircraft is prohibited by the US Department of Transportation. All aircraft traveling to and from the US must abide by this rule.