Digital Pregnancy Test Market Size & Share, by Product (Branded Test Kits, Private Test Kits); Usability (Single Use, Multiple Use); Sales Channel {Online (Company Own Website, Third-Party Aggregators), Offline (Retail Pharmacies, Hospital Pharmacies, Supermarket/Hypermarket)} - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2030

  • Report ID: 3127
  • Published Date: Feb 10, 2023
  • Report Format: PDF, PPT

Global Digital Pregnancy Test Market Highlights 2022-2030

The digital pregnancy test market is estimated to grow with a significant CAGR during the forecast period, i.e., 2022-2030. The increasing birth rates globally, along with the growing investment in the innovation of technologically improved products are expected to fuel the growth of the market. The growth of the market can also be attributed to factors, such as, the increasing awareness among the population to control the rising birth rates and the rising middle-class population in the emerging economies on a global level. According to the data by the World Health Organization, in January 2020, approximately 0.77 million girls aged below 15 years and 12 million girls aged between 15-19 years give birth each year in the developing countries. It has been estimated that more than 10 million unintended pregnancies are registered each year among 15–19-year-old adolescent girls. Such increasing number of adolescent pregnancies has massively increased the requirement for digital pregnancy test kits and devices. Traditional pregnancy test kits, including cup test kits and strip test kits, results in symbolic results of the test such as lines or colour code format, where, there is a high chance of misinterpretation by the user. On the other hand, digital pregnancy test kits have eliminated such possibilities by providing a digital response. The advanced and improved benefits of digital pregnancy test kits over the traditional test kits have boosted the growth of the market over the forecast period.

Digital Pregnancy Test Market

The market is segmented based on product type into branded test kits and private test kits, out of which, the branded test kits segment is anticipated to grab the largest share by the end of 2021, on account of increasing technological advancements and growing investments by the major players. Moreover, increasing government approval for digital devices globally is also projected to contribute to the growth of the segment during the forecast period. Based on sales channel, the offline segment held the largest share in the global digital pregnancy test market during the forecast period on the back of easy availability of digital test kits in medical stores, backed by the growing concerns for adolescent pregnancies in the developing and under-developed countries. CLICK TO DOWNLOAD SAMPLE REPORT

Major Macro-Economic Indicators Impacting the Market Growth

Healthcare Expenditure

According to the statistics by the World Health Organization, the global per capita healthcare expenditure amounted to USD 1,064.741 in the year 2017. The worldwide healthcare expenditure per person grew from USD 864.313 in 2008 to USD 1,110.841 in 2018, where the U.S. is the top country that amounted to healthcare expenditure of USD 10, 623.85 per capita in 2018. As of 2018, the domestic general government healthcare spending in the U.S. was USD 5355.79, which grew from USD 3515.82 in 2008. These are some of the factors responsible for market growth over the past few years. Moreover, as per the projections by the Centers for Medicare & Medicaid Services (CMS), the estimated average annual percent change related to National Health Expenditures (NHE) in the U.S. was 5.2% in 2020 as compared to 2019 (4.5%). Furthermore, the National Health Expenditures are projected to reach USD 6,192.5 Billion in 2028, where the per capita expenditure is estimated to touch USD 17,611 in the same year. These are notable indicators that are anticipated to create lucrative business opportunities in upcoming years.

Global Digital Pregnancy Test Market Regional Synopsis

Geographically, the market is segmented into North America, Latin America, Europe, Asia Pacific and the Middle East & Africa region. The market in the Asia Pacific is predicted to grow at the highest CAGR over the forecast period owing to the increasing birth rates and the rising population in the region. Moreover, the increasing number of adolescent pregnancy rate in the region is expected to boost the market growth.  The market in the North America is anticipated to occupy the largest share in terms of revenue throughout the forecast period, owing to the growing healthcare investment, accompanied by the presence of leading digital pregnancy test kit product manufacturers. According to the report published by Centre of Disease Control and Prevention (CDC), in 2017, 0.19 million babies were born to women aged between 15-19 years in the United States. Such increasing birth rate among the young women is further expected to drive the demand for digital pregnancy test products in the region.

Digital Pregnancy Test Market

The global digital pregnancy test market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

Market Segmentation

Our in-depth analysis of the global digital pregnancy test market includes the following segments:

By Products

  • Branded Test Kits
  • Private Test Kits

By Usability

  • Single Use
  • Multiple Use

By Sales Channel

  • Online
    • Company’s Own Website
    • Third Party Aggregators
  • Offline
    • Retail Pharmacies
    • Hospital Pharmacies
    • Supermarket/Hypermarket
    • Others

Growth Drivers

  • Rising Awareness Among the Population
  • Increasing Number of Adolescent Pregnancies


  • High Cost of Branded Digital Kits

Top Featured Companies Dominating the Market

  • Swiss Precision Diagnostics Gmbh
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Church & Dwight Co., Inc.
  • Sugentech, Inc.
  • Diagnosis S.A.
  • Clarity Diagnostics, LLC
  • AdvaCare Pharma (Accuquik Test Kits)
  • Mankind Pharma Ltd.
  • Informa Group (Omnia)
  • Gregory Parmaceutical Holdings, Inc.
  • Sara Healthcare Pvt. Ltd


In the News

  • September 2018: Sugentech Inc, announced the launch of their in-vitro diagnostic systems and products based on BT-IT-NT convergence technology across Europe, Middle East and Africa, and Asia.

Author Credits:  Radhika Gupta, Shivam Bhutani

  • Report ID: 3127
  • Published Date: Feb 10, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Rising awareness among the masses regarding the population explosion and increasing adolescent pregnancies are the key factors driving market growth.

The market is anticipated to attain a significant CAGR over the forecast period, i.e., 2022-2030.

High cost of branded digital kits is one of the major factors estimated to hamper the market growth.

The market in Asia Pacific region will provide ample growth opportunities during the forecast period owing to the increasing birth rates.

The major players dominating the digital pregnancy test market are Swiss Precision Diagnostics Gmbh, Church & Dwight Co., Inc., Sugentech, Inc., Diagnosis S.A., Mankind Pharma Ltd., and others.

The company profiles are selected on the basis of revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.

The market is segmented by product type, usability, sales channel, and region.

With respect to sales channel, the offline segment is anticipated to hold the largest market share owing to the easy availability of digital pregnancy test kit products at drug stores, for the detection of pregnancy.

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