Digital Pregnancy Test Market Segmentation by Product Type (Branded Test Kits, and Private Test Kits); by Usability (Single Use, and Multiple Use); and by Sales Channel {Online (Company’s Own Website, and Third-Party Aggregators), and Offline (Retail Pharmacies, Hospital Pharmacies, Supermarket/Hypermarket, and Others)} – Global Demand Analysis and Opportunity Outlook 2030

Buy Now Report ID: 3127 | Published Date: Feb 10, 2023

Global Digital Pregnancy Test Market Regional Synopsis

Geographically, the market is segmented into North America, Latin America, Europe, Asia Pacific and the Middle East & Africa region. The market in the Asia Pacific is predicted to grow at the highest CAGR over the forecast period owing to the increasing birth rates and the rising population in the region. Moreover, the increasing number of adolescent pregnancy rate in the region is expected to boost the market growth.  The market in the North America is anticipated to occupy the largest share in terms of revenue throughout the forecast period, owing to the growing healthcare investment, accompanied by the presence of leading digital pregnancy test kit product manufacturers. According to the report published by Centre of Disease Control and Prevention (CDC), in 2017, 0.19 million babies were born to women aged between 15-19 years in the United States. Such increasing birth rate among the young women is further expected to drive the demand for digital pregnancy test products in the region.

Digital Pregnancy Test Market

The global digital pregnancy test market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

Digital Pregnancy Test Market
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Major Macro-Economic Indicators Impacting the Market Growth

Healthcare Expenditure

According to the statistics by the World Health Organization, the global per capita healthcare expenditure amounted to USD 1,064.741 in the year 2017. The worldwide healthcare expenditure per person grew from USD 864.313 in 2008 to USD 1,110.841 in 2018, where the U.S. is the top country that amounted to healthcare expenditure of USD 10, 623.85 per capita in 2018. As of 2018, the domestic general government healthcare spending in the U.S. was USD 5355.79, which grew from USD 3515.82 in 2008. These are some of the factors responsible for market growth over the past few years. Moreover, as per the projections by the Centers for Medicare & Medicaid Services (CMS), the estimated average annual percent change related to National Health Expenditures (NHE) in the U.S. was 5.2% in 2020 as compared to 2019 (4.5%). Furthermore, the National Health Expenditures are projected to reach USD 6,192.5 Billion in 2028, where the per capita expenditure is estimated to touch USD 17,611 in the same year. These are notable indicators that are anticipated to create lucrative business opportunities in upcoming years.

Market Segmentation


Our in-depth analysis of the global digital pregnancy test market includes the following segments:

By Products

  • Branded Test Kits
  • Private Test Kits

By Usability

  • Single Use
  • Multiple Use

By Sales Channel

  • Online
    • Company’s Own Website
    • Third Party Aggregators
  • Offline
    • Retail Pharmacies
    • Hospital Pharmacies
    • Supermarket/Hypermarket
    • Others

Growth Drivers

  • Rising Awareness Among the Population
  • Increasing Number of Adolescent Pregnancies


  • High Cost of Branded Digital Kits

Healthcare Expenditure
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Top Featured Companies Dominating the Market

    • Swiss Precision Diagnostics Gmbh
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Church & Dwight Co., Inc.
    • Sugentech, Inc.
    • Diagnosis S.A.
    • Clarity Diagnostics, LLC
    • AdvaCare Pharma (Accuquik Test Kits)
    • Mankind Pharma Ltd.
    • Informa Group (Omnia)
    • Gregory Parmaceutical Holdings, Inc.
    • Sara Healthcare Pvt. Ltd


In The News

  • September 2018: Sugentech Inc, announced the launch of their in-vitro diagnostic systems and products based on BT-IT-NT convergence technology across Europe, Middle East and Africa, and Asia.


Global Economic Impact

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Despite Inflation & Fearing Recession, Businesses Across the Globe Expected to Do Better in 2023:

In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.

Author Credits:  Radhika Gupta, Shivam Bhutani

Key Questions Answered in the Report

1) What are the major factors driving the growth of the digital pregnancy test market?

Ans: Rising awareness among the masses regarding the population explosion and increasing adolescent pregnancies are the key factors driving market growth.

2) What would be the CAGR of digital pregnancy test market over the forecast period?

Ans: The market is anticipated to attain a significant CAGR over the forecast period, i.e., 2022-2030.

3) What are the challenges affecting the digital pregnancy test market growth?

Ans: High cost of branded digital kits is one of the major factors estimated to hamper the market growth.

4) Which region will provide more business opportunities for growth of digital pregnancy test market in future?

Ans: The market in Asia Pacific region will provide ample growth opportunities during the forecast period owing to the increasing birth rates.

5) Who are the major players dominating the digital pregnancy test market?

Ans: The major players dominating the digital pregnancy test market are Swiss Precision Diagnostics Gmbh, Church & Dwight Co., Inc., Sugentech, Inc., Diagnosis S.A., Mankind Pharma Ltd., and others.

6) How are the company profiles selected?

Ans: The company profiles are selected on the basis of revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.

7) What are the segments in the digital pregnancy test market?

Ans: The market is segmented by product type, usability, sales channel, and region.

8) Which segment under the sales channel segment captures the largest market size in the digital pregnancy test market?

Ans: With respect to sales channel, the offline segment is anticipated to hold the largest market share owing to the easy availability of digital pregnancy test kit products at drug stores, for the detection of pregnancy.

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