Digestive Health Products Market Trends

Growth Drivers

• People's awareness of health issues is growing – Among the products that are gaining popularity among western customers who approach health holistically are probiotics, which are crucial for maintaining a healthy gut flora. Therefore, as consumer awareness of gut health grows, it is anticipated that demand for digestive health products market would expand during the forecast period.
  
  The country's need for digestive health products is expected to rise as a result of bad eating habits and a high intake of fast food, high-sodium, and ready-to-eat meals. Per capita income in 2024 is projected to be US$76.49, based on population totals.
   
• Growth will be promoted by increasing demand for digestive health products – The pandemic has placed logistical and other financial constraints on the world, yet the market for gut health products is predicted to expand quickly despite these obstacles. With the coronavirus ravaging the world, the major businesses in the industry made sure that everyone could stay healthy without any obstacles.
  
  For example, Yakult U.S.A. Inc.'s annual report states that in their overseas food and beverage industry, average daily sales increased by 1.6% in 2020 to 31,624 bottles from the previous year. In addition, a lot of people are aware of the necessity of probiotics and other products in maintaining good health during this severe viral pandemic.
   
• Growing R&D efforts by industry participants to promote development – Recent years have seen an increase in consumer awareness over gut health, which has sped up research and development of products for digestive health. For instance, a comprehensive global research study carried out in 2020 found that over 40% of individuals globally suffer from functional gastrointestinal diseases, which have an impact on healthcare utilization and quality of life.
  
  As a result, there is a rising need among consumers for safe and natural products. Because of this, industry participants are making significant investments in R&D to create innovative products that will meet the growing demand.

Challenges

• Tight rules and updated tax structure to restrict market expansion – The digestive health products market is expanding due to a number of variables, but there are also certain obstacles in the way. One of these factors is the strict rules that makers of vitamins and supplements must deal with prior to the launch of their products.
  
  The Dietary Supplement Health and Education Act became operative in 1994. As per this legislation, it is the responsibility of a company to ascertain that the dietary supplements it produces or supplies are safe and that any statements or guarantees made on the product are accurate. Additionally, before creating or marketing supplements, firms must register with the FDA in accordance with the Bioterrorism Act. Therefore, all of this postpones the release of a product.
   
• Restricted coverage for reimbursement – Reimbursement coverage for interventions and treatments related to digestive health may be restricted in certain healthcare systems. In cases of chronic digestive diseases in particular, this may have an impact on a patient's ability to access specialized healthcare experts, therapies, and diagnostic testing. The affordability of services and products related to digestive health might also be impacted by limited reimbursement.