Digestive Health Market Size & Share, by Product (Functional Food & Beverages, Vitamins & Dietary Supplements); Ingredients (Digestive Enzymes, Probiotics, Prebiotics); End-user (Supermarkets, Hospital Pharmacy, Online Pharmacy) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2033

  • Report ID: 4559
  • Published Date: Feb 23, 2023
  • Report Format: PDF, PPT

Global Digestive Health Market Definition

Digestive health also called healthy digestion is the term used to refer to the normal functioning of the digestive system. Good digestive health is symbolized by the ability of the body to properly break down food and absorb nutrients to keep the body healthy. People with healthy digestive health do not experience problems such as constipation, heartburn, bloating, indigestion, and other digestive diseases. Some of the common digestive diseases include acid reflux, gallstones, and irritable bowel syndrome, or IBS.

Digestion is a survival process of each human being. In the process of digestion, several organs are involved and each one of them plays an important role in breaking down food into smaller pieces and moving it through the body. Generally, the main parts of the digestive system are considered to be the gastrointestinal tract (GI tract), liver, gallbladder, and pancreas. The gastrointestinal tract includes the mouth, esophagus, stomach, small and large intestines, and anus.

Good digestive health is important for human beings because, without a healthy digestive system, the body cannot properly break down and absorb nutrients from food. Several nutrients like amino acids from proteins, fatty acids from fats, and simple sugars from carbohydrates that provide energy and materials are obtained through the process of breakdown of nutrients. Healthy digestion can be maintained with the practice of proper diet, physical activity, and exercise.

Global Digestive Health Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2022)

~USD 4 Billion

Forecast Year Market Size (2033)

~USD 8 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)

Global Digestive Health Market Size, Forecast, and Trend Highlights Over 2023 - 2033

The global digestive health market is estimated to garner a revenue of ~USD 8 Billion by the end of 2033 by growing at a CAGR of ~9% over the forecast period, i.e., 2023 – 2033. Further, the market generated a revenue of ~USD 4 Billion in the year 2022.  The market growth is primarily driven by the rise in digestive disorders including irritable bowel syndrome, constipation, gastroesophageal reflux disease, diverticular disease, and gut infections, a growing inclination of people for fresh, safe, and natural foods, and increasing concern for society on their health. Nearly 15 million adults have an ulcer which makes up approximately 6% of the total adults and around 37 million people visited the hospital for diagnosis of their digestive system. Furthermore, the growing geriatric population is first in line to suffer gut health disorders. Thus, the rise in the number of older persons is attributed to an increase in awareness about digestive health in the near future.


Besides this, a growing number of gut-conscious clients who constantly seek preventive options and higher usage of supplements for gut health including prebiotics, food enzymes, and probiotics including Culturelle probiotics that maintain healthy digestion is expected to propel the growth of the global gastrointestinal health market. In order to support the immune system, nearly 77% of individuals are switching to food including yogurt drinks, and others. By 2030, one in six people on Earth is expected to be 60 years of age or older. 1.4 billion people are likely to be over the age of 60 by this time, up from 1 billion in 2020. In addition to the aforementioned factors, the rise in obesity cases along with increased lifestyle-related disorders among the population owing to poor eating habits and high consumption of processed, high-sodium, and ready-to-eat food items are expected to increase the demand for digestive health products. Furthermore, the rise in awareness about nutritional food additives and nutritional supplements is also considered to positively contribute to market growth.

Global Digestive Health Market: Growth Drivers and Challenges

Growth Drivers

  • Growing Cases of Functional Digestive Disorders such as Malabsorption on the Back of Chronic Diseases including Chronic Pancreatitis - Malabsorption symptoms include difficulty in digestion, inefficient absorption of nutrients from digestive foods, and excretion issues. Regular drinking habits, genetic cystic fibrosis, or incidence of intestinal surgery are some common causes of malabsorption. The rising prevalence of such disorders is anticipated to increase the utilization rate of digestive health products by the end of the forecast period. Over 73,000 people in 33 countries are suffering from digestive disorders. Moreover, every 4 in 10 adults in the world has a functional gastrointestinal disorder.

  • Rising Population of Elderly Using High Amounts of Medications such as Antibiotics – The body of older persons is generally weak and their organ capacity slowly starts to deteriorate. As a result, their digestive system also weakens which generates a need for digestive health products for survival. Thus, the large pool of the geriatric population is expected to bring lucrative growth opportunities for market growth. The United Nations estimates that by 2050, 1 in 6 people would be over 65, up from 1 in 11 in 2019.

  • Increasing Desire for Unhealthy Foods Comprise of Fast Foods and Junk Foods – With people being indulged in their busy lives, the focus towards eating unhealthy foods has increased owing to their taste, and convenience. However, the outcome of eating unhealthy food items is the development of diseases and disorders in the body which in turn, is expected to increase the demand for digestive health supplements to restore health.  According to the World Health Organization, every year, around 420, 000 people worldwide die and an estimated 600 million get sick from eating tainted food, losing nearly33 a million years of healthy life.

  • Urging Consumption of Heavily Processed Food Products Involving Renal Health Issues and Unsettle Digestion - In the United States, the consumption of ultra-processed food including sugar foods, frozen dinners, ready-to-eat meals, and others, increased from around 54% in 2002 to approximately 57% in 2018.

  • Propelled Demand for Dairy Products Causing Symptoms of Lactose Intolerance – Digestive health products are highly in demand in the dairy industry. The high usage of probiotics and food enzymes in milk, cheese, yogurt, and other dairy products is anticipated to expand the market size. Globally, more than 6 billion people consume milk and milk-based products and the consumption is highest in Europe, North America, Israel, Australia, and Costa Rica.


  • Higher Cost of Digestive Supplements – Digestive supplements are not something everyone can buy as they are not covered under insurance and are not under the control of the U.S. Food and Drug Administration. Also, the process of manufacturing and storing gut health supplements such as probiotics are very expensive rising the cost of the product.
  • Indefinite in the Tax for the Food Industry
  • Strict Rules to be Followed Before the Launch of New Products

Global Digestive Health Market Segmentation

The global digestive health market is segmented and analyzed for demand and supply by ingredients into digestive enzymes, probiotics, prebiotics, and others. The probiotics segment is anticipated to hold the largest market size by the end of 2033. The segment growth is attributed to higher consumption of probiotics, rising obesity cases, hectic work hours, and a growing number of the working population. Working in the schedules of changing shift patterns, especially in night shifts can affect your gut health causing loss of appetite and indigestion problems rising the need for use of probiotics. Moreover, according to a 2017 NHIS report, 0.5% (294,000) of children reported using probiotics or prebiotics in the previous 30 days.

The global digestive health market is also segmented and analyzed for demand and supply by products into functional food & beverages, vitamins & dietary supplements, and others. Out of these, the food & beverages segment is attributed to garner the highest segment share during the assessment period. The major factor attributed to the segment growth is the growing usage of probiotics in dairy products to aid intestinal inflammation and improve gut health and immunity. Furthermore, the inclusion of feed prebiotics and probiotics in non-alcoholic drinks such as relaxation drinks, sports drinks, and others is expected to benefit the market growth. Furthermore, growing consumer awareness about their diets and eatables is also estimated to raise the awareness level of digestive health in the upcoming years.

Our in-depth analysis of the global digestive health market includes the following segments

                  By Product

  • Functional Food & Beverages
  • Vitamins & Dietary Supplements
  • Others

                  By Ingredients

  • Digestive Enzymes
  • Probiotics
  • Prebiotics
  • Others

                    By End User

  • Supermarkets
  • Hospital Pharmacy
  • Online Pharmacy
  • Others

Global Digestive Health Market Regional Synopsis

The North America digestive health market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2033. The growth of the market can be attributed majorly to the increasing technological advancement to build products in the probiotics and prebiotic space. Also, the rising awareness about health and fitness along with the rising number of health-conscious people is also estimated to increase the adoption rate of digestive health products. Further, the presence of a strong healthcare network in the region, along with the availability of supportive policies by the regulatory bodies that promote the market players to opt for various types of supplements and nutritional additives, such as probiotics dietary supplements over a large target population is also anticipated to contribute to the market growth in the region. In addition, the region's expanding healthcare industry and rising healthcare expenditure are also anticipated to boost market growth during the forecast period. As per the Centers for Medicare & Medicaid Services, it is revealed that in 2021 healthcare spending in the United States reached USD 4.3 trillion or USD 12,914 per person which is equivalent to 18.3% of the region’s GDP.


Top Featured Companies Dominating the Global Digestive Health Market

  • DuPont’s Nutrition & Biosciences
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Yakult Honsha Co., Ltd.
  • Deerland Probiotics & Enzymes, Inc.
  • Cie Gervais Danone
  • Nestle Health Science
  • Sanofi
  • Chr. Hansen Holdings A/S
  • Bayer AG
  • Cargill, Incorporated


In the News

  • Danone introduced the United Kingdom’s first formula tablet-based formula milk, Aptamil Tab. It is a pre-measured formula, manufactured in the collaboration with the Japanese food manufacturer, Meiji.

  • Cargill, Incorporated along with Continental Grain announced the complete acquisition of Sanderson Farms, Inc. In order to complete the purchase, Cargill and Continental Grain joined Sanderson Farms with Wayne Farms, a Continental Grain subsidiary, to create a brand-new, privately held poultry company.

Author Credits:  Radhika Gupta, Shivam Bhutani

  • Report ID: 4559
  • Published Date: Feb 23, 2023
  • Report Format: PDF, PPT

Key Questions Answered in the Report

1) What are the major factors driving the growth of the digestive health market?

Ans: Higher consumption of processed food, increase in digestive issues and problems caused by contaminated food are the few factors likely to propel the market growth.

2) What would be the CAGR of digestive health market over the forecast period?

Ans: The market is anticipated to attain a CAGR of ~9% over the forecast period, i.e., 2023 – 2033.

3) What are the challenges affecting the digestive health market growth?

Ans: Uncertain tax structure of the food industry, higher prices of supplement food, and stringent rules before the launch of new items are estimated to be the growth hindering factors for the market expansion.

4) Which region will provide more business opportunities for growth of digestive health market in future?

Ans: The market in the North America region is projected to hold the largest market share by the end of 2033 and provide more business opportunities in the future.

5) Who are the major players dominating the digestive health market?

Ans: The major players in the market are Yakult Honsha Co., Ltd., Deerland Probiotics & Enzymes, Inc., Cie Gervais Danone, Nestle Health Science, Sanofi, Chr. Hansen Holdings A/S, BASF SE, Bayer AG, Cargill, Incorporated, DuPont’s Nutrition & Biosciences, and others.

6) How are the company profiles selected?

Ans: The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.

7) What are the segments in the digestive health market?

Ans: The market is segmented by product, ingredients, end-user, and by region.

8) Which segment captures the largest market size in ingredients in the digestive health market?

Ans: The probiotics segment is anticipated to garner the largest market size by the end of 2033 and display significant growth opportunities.


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