Global Market Size, Forecast, and Trend Highlights Over 2025-2037
Device-as-a-Service Market size was valued at USD 125 billion in 2024 and is projected to reach USD 4.5 trillion by the end of 2037, rising at a CAGR of 30% during the forecast period, i.e., 2025-2037. In 2025, the device-as-a-service is estimated at USD 202 billion.
The transformation to operational expenditure (OpEx) models is a major factor for global market growth. As organizations opt for OpEx over traditional capital expenditure (CapEx) models to enhance financial flexibility, DaaS allows businesses to lease devices on a subscription basis, transforming significant upfront hardware costs into manageable, regular payments. A recent example highlighting growth, in January 2025, Tehama launched Tehama Manager 3.0 for Azure Virtual Desktop (AVD), developed in collaboration with the Microsoft for Startups initiative. This solution combines Microsoft technologies, such as Entra ID, Intune, and Copilot, with Tehama's comprehensive security and data governance framework. It provides centralized management features and fully managed secure perimeter data enclaves, ensuring enterprise-grade security, governance, and regulatory compliance with ease, speed, and cost-effectiveness.

Device-as-a-Service Sector: Growth Drivers and Challenges
Growth Drivers
- Proliferation of remote and hybrid work: The global shift toward remote and hybrid work environments has accelerated the demand for scalable and secure device provisioning. Businesses ensure employees have access to the latest devices, remote assistance, and cybersecurity measures that DaaS efficiently provides. Top companies such as Lenovo and Dell have introduced DaaS models that incorporate collaboration tools such as Microsoft Teams or Zoom and endpoint management targeted specifically at remote workers. To ensure proper implementation, in 2024, Microsoft improved its Windows 365 Cloud PC and Azure Virtual Desktop to lead the market. These services are reliable, scalable, and easy to adapt, meeting the rising need for remote and hybrid work settings.
- Rising cybersecurity and compliance requirements: The rise in cyber threats and regulatory obligations is increasingly impacting IT infrastructure choices. The revised NIST Cybersecurity Framework 2.0 and the EU’s Cyber Resilience Act necessitate that companies strengthen device-level and endpoint security. DaaS providers can stand out by delivering compliance-ready devices complete with pre-configured security features and patching services. For example, the COSMOS program at the Naval Information Warfare Center (NIWC) Pacific onboarded 200,000% quicker compared to other GovCloud environments by incorporating RegScale into its Continuous Integration/Continuous Deployment (CI/CD) pipeline. Overall, clients have experienced a 90% quicker route to certifications and a 60% decrease in the time needed for audit preparation.
Major Technological Innovations in the Device-as-a-Service Market
The Device-as-a-Service sector is expanding due to major technological progress impacting IT management across various industries. The integration of AI in devices is accelerating performance via predictive analytics and automated troubleshooting. The table below consists of developments that are promoting improved performance, security, and efficiency for organizations globally.
Technology |
Adoption Rate |
Impact |
AI Integration |
23% of PCs by 2024 |
Boosts performance and user experience |
Edge Computing |
High in manufacturing & healthcare |
Enables real-time data processing |
Secure Access Service Edge (SASE) |
Rising in finance & government |
Ensures secure remote access |
Subscription-Based Models |
80% of industries globally |
Offers cost predictability and IT flexibility |
Challenges
- Data security and compliance challenges: As DaaS models frequently use cloud frameworks and remote device management, maintaining data privacy and meeting regulatory requirements can be complicated, particularly in sectors that are heavily regulated, such as finance or healthcare. Strict regulations such as GDPR in Europe and HIPAA in the U.S. introduce additional compliance layers, which can elevate operational expenses and legal liabilities.
Device-as-a-Service (DaaS) Market: Key Insights
Base Year |
2024 |
Forecast Year |
2025-2037 |
CAGR |
30% |
Base Year Market Size (2024) |
USD 125 billion |
Forecast Year Market Size (2037) |
USD 4.5 trillion |
Regional Scope |
|
Device-as-a-Service Segmentation
Device Type (Desktop, Laptop, Notebook, Tablet, Smartphone, Peripheral Devices)
The desktop segment is expected to hold a dominant share of 45% in the device-as-a-service (DaaS) market by 2037, due to a rising need for affordable and scalable IT infrastructure in business settings. Desktops provided through DaaS models offer economical, flexible leasing choices along with regular updates and maintenance. Furthermore, the demand for remote work solutions has also pushed the adoption of desktops within DaaS offerings. For instance, in December 2023, the partnership among Lenovo, Bytec, and Unicon to develop hybrid workstations and DaaS solutions combines Lenovo's hardware with Bytec's pre-installed eLux operating system, which facilitates smooth business. Such integrations are particularly beneficial for organizations seeking to streamline device management and improve productivity in a hybrid work environment.
End use (IT & Telecommunications, BFSI, Education, Healthcare, Government, Retail, Manufacturing)
The IT and telecommunications industry is anticipated to hold about 25.0% share in the device-as-a-service market due to its demand for scalable, secure, and cost-efficient IT solutions. Telecom firms need to effectively manage large fleets of devices, such as routers, smartphones, and laptops, to enhance their operations and customer support. Thus, DaaS models provide these companies with the ability to regularly upgrade their hardware without incurring significant capital costs, which aligns with the rapid technological progress in the industry.
A recent instance highlighting this trend is Jio Financial Services' (JFS) entrance into the device leasing market. In May 2024, JFS acquired telecom equipment valued at approximately USD 4.33 billion from Reliance Retail. This equipment, which includes routers and smartphones, will be leased to the customers of Reliance Jio Infocomm, encouraging DaaS models within the telecommunications sector.
Our in-depth analysis of the global market includes the following segments:
Device Type |
|
End use |
|
Component |
|
Organization Size |
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Customize this ReportDevice-as-a-Service Industry - Regional Synopsis
North America Market Analysis
North America is predicted to hold a dominant share of 40% through 2037, due to the robust technological infrastructure and a rising demand for adaptable IT solutions. Businesses in North America are adopting DaaS models to optimize their IT resource management, enabling scalable device provisioning and centralized management. This transition is particularly advantageous for companies aiming to lower capital expenses and enhance device lifecycle management. Additionally, the presence of major technology companies bolsters the expansion of the market, as they provide integrated solutions consisting of hardware, software, and services.
The U.S. device-as-a-service market is witnessing significant growth, driven by the rising acceptance of remote and hybrid work models that require adaptable and scalable IT solutions. The market is also driven by Government initiatives such as the Infrastructure Investment and Jobs Act, which has provided substantial funding to improve broadband infrastructure, expanding access to DaaS services. Moreover, the U.S. government's focus on data privacy and cybersecurity is pushing businesses to use secure DaaS offerings that align with federal requirements. The presence of top tech companies and a global competitive market promotes the adoption of DaaS.
Canada is experiencing an increase in DaaS adoption, primarily driven by small and medium-sized enterprises. The government's initiatives to aid the digital transformation of SMEs, such as providing subsidies and training programs, have fostered a favorable environment for the uptake of DaaS. These efforts have made it easier for SMEs to integrate DaaS solutions, allowing them to upgrade their IT infrastructure with less financial strain. Additionally, the heightened focus on cybersecurity and data protection serves as another significant motivator, as DaaS providers typically offer strong security features, assisting businesses in preserving data security and compliance in dispersed work environments.
Asia Pacific Market Analysis
Asia Pacific is anticipated to expand rapidly, due to the growing use of digital technologies and the demand for economical IT solutions. Organizations in various sectors are moving away from conventional ownership models to subscription-based services, which allow flexible device allocation and centralized management. This transition is highly advantageous for small and medium-sized enterprises (SMEs), which often face capital constraints yet require sophisticated IT solutions to stay competitive. The subscription model provides predictable monthly costs, removing the necessity for substantial upfront investments in hardware.
In China, government initiatives aimed at improving digital infrastructure play a crucial role in the growth of the market. The Made in China 2025 strategy seeks to enhance the manufacturing capabilities of industries. This initiative promotes self-sufficiency and innovation in technology, making a favorable environment for embracing advanced IT solutions such as DaaS. Furthermore, businesses in China are opting for DaaS models to gain access to the latest technologies without the responsibilities of ownership, in line with the government's commitment to technological progress.
In South Korea, the focus on digital transformation and support for startups is a key factor fueling growth of the market. Government investments in the startup ecosystem, including initiatives like the K-Startup Grand Challenge, have fostered a flourishing climate for innovation and technology adoption. These initiatives motivate SMEs to adopt digital solutions, including DaaS, to improve operational efficiency. By offering access to the latest devices and technologies through subscription models, DaaS is helping businesses in South Korea modernize their IT infrastructure without losing significant capital expenditures.

Companies Dominating the Device-as-a-Service Market
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The DaaS market is highly competitive, with global players such as Accenture, Acer, and Apple expanding through partnerships and acquisitions. Accenture has boosted its offerings by acquiring IT service firms, while Acer has enhanced its DaaS through cloud collaborations. Japanese companies like NTT DATA, Fujitsu, and NEC focus on sustainability to align with global green goals. These strategies reflect a shift toward scalable, secure, and eco-friendly device solutions. Given below is a list of the top global manufacturers in the market, with their market share and country of origin.
Company Name
Country of Origin
Estimated Market Share
Accenture PLC
Ireland
25%
Acer Inc.
Taiwan
10%
Apple Inc.
US
8%
Cisco Systems
US
9%
Cognizant Technology Solutions
US
10%
Computacenter
UK
XX%
Dell Technologies
US
XX%
Intel Corporation
US
XX%
Lenovo Group Ltd.
China
XX%
Hewlett-Packard (HP Inc.)
US
XX%
Below are the areas covered for each company in the DaaS market:
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
In the News
- In March 2024, HP introduced several initiatives aimed at enhancing device reliability and promoting environmental sustainability. Notably, HP expanded its Certified Refurbished PC portfolio to include models such as the EliteBook 830 G8, 840 G8, 850 G8, and EliteDesk Mini 800 G6. These devices underwent comprehensive testing to meet HP's high-quality standards and were made available in additional countries, including the UK, Spain, Sweden, and the Netherlands.
- In January 2024, Jio Financial Services launched a rental model offering a wide range of devices, including desktops, laptops, smartphones, and more, on a flexible, on-demand basis. This innovative model aims to transform the way consumers access electronics, improving cash flow and IT management while targeting financial service gaps
Author Credits: Abhishek Verma
- Report ID: 3703
- Published Date: May 12, 2025
- Report Format: PDF, PPT