Desktop-as-a-Service (DaaS) Market Segmentation by Deployment Type (Public Cloud, Private Cloud, and Hybrid Cloud); by Enterprise Size (Small & Medium-Sized Enterprises and Large Enterprises); and by End-User (BFSI, IT & Telecommunications, Government, Media & Entertainment, Manufacturing, Healthcare, Education, and Others) – Global Supply & Demand Analysis & Opportunity Outlook 2023-2035

Buy Now Report ID: 4123 | Published Date: Feb 20, 2023

Global Desktop-as-a-Service (DaaS) Market Size, Forecast, and Trend Highlights Over 2023 - 2035

The global desktop-as-a-service (DaaS) market is estimated to garner a revenue of ~USD 35 billion by the end of 2035 by growing at a CAGR of ~24% over the forecast period, i.e., 2023 – 2035. Further, the market generated a revenue of ~USD 4 billion in the year 2022. The growth of the market can be attributed to the increasing government initiatives to improve IT infrastructure along with increasing IT spending, demand for cloud-based virtual services and adoption of cloud computing services, and growing trends of BYOD (bring-your-own-device) policy. Global IT services spending was estimated to be over ~USD 1 Trillion in 2021, while, in 2020, cloud computing was estimated to have generated over ~USD 300 Billion in revenue.


Organizations are rapidly moving beyond desktop-centric workspace to a multi-device anywhere, anytime infrastructure providing remote access across length. Growing trends of remote working and BYOD policies are creating potential growth opportunities for virtual desktop services, transforming the IT infrastructure. Desktop-as-a-service is a component of virtual desktop infrastructure (VDI) where it is outsourced to and operated by third-party through a cloud-based server. The cloud services provider hosts the infrastructure, network resources, and storage in the cloud server, streaming a virtual desktop, where a user can access the desktop’s data and applications through a web browser or other software. Moreover, benefits such as cost-effectiveness, data control, continuous security control, and centralized administration along with potential opportunities for smart factory are also expected to foster the growth of the global DaaS market. It has been projected that nearly 80% of all virtual desktops will be DaaS by 2024, up from over 30% in 2021 across the globe. Therefore, all these factors are expected to influence the market growth positively over the forecast period.

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Global Desktop-as-a-Service (DaaS) Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2022)

~ USD 4 Billion

Forecast Year Market Size (2035)

~ USD 35 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)

Global Desktop-as-a-Service (DaaS) Market: Growth Drivers and Challenges


Growth Drivers

  • Growing Utilization of DaaS in SMEs & MSME – the number of SMEs is growing at a rapid pace. For instance, there were nearly 60 million MSMEs functioning in India alone in 2022 while around 300 million SMEs were observed to function across the globe in 2021.

SMEs are functions as a backbone of a nation’s economy. Small and Medium Enterprises (MSME) do not have large capital to begin with, therefore, desktop-as-a-service (DaaS) becomes quite beneficial for those who owns SMEs. DaaS provides scalability and flexibility such as a user can access the virtual desktop from anywhere and the monthly subscription are very cost- effective.

  • Rising Adoption of IoT Infrastructure along with Increasing IT Spendings – based on the statistics, the number of devices connected to IoT were estimated to be around 8 billion in 2019 across the globe which further forecasted to reach around 20 billion by the year 2025 and 30 billion by 2030 globally that is 3 times higher from 2020.

  • Increasing Ownership of Desktop and Smartphones among Global Population – in the incorporated sector, smartphones and desktops are heavily utilized to perform various tasks and also by global population for multiple purposes. For instance, approximately 52% of the visits on websites were tracked down to be coming from desktops in 2022. Additionally, in 2018, nearly USD 80 billion were spent by consumers on smartphones.

  • Growing Inclination toward Work from Home – around 80% of the employees preferred working from home full-time. Additionally, the increment of productivity was estimated to rise by nearly 45% in work from home jobs. Work from home jobs are highly preferred by women, for instance, around 60% of the women showed their affirmative opinion toward work from home culture globally.

  • Spiking Implementation of 5G Technology and Cloud Computing – cloud computing is backbone for desktop-as-a-service (DaaS) since it assists DaaS in offering its features to the end-users across the globe. For instance, in 2021, more that USD 375 billion were generated by the cloud computing segment. Moreover, the launch of 5G technology has also spurred the demand for DaaS globally by providing high-speed internet.


  • Lack of Awareness Regarding the Benefits of DaaS - Lack of awareness regarding the benefits of DaaS is restraining the market growth. A remarkable number of people has no awareness of the existence of DaaS. In addition to that, concerns over data privacy and security are hindering the adoption of DaaS, challenging the growth of the market further.
  • Concerns Over Data Privacy and Security
  • Complex Maintenance Procedures Associated with Desktop-as-a-Service (DaaS)

Global Desktop-as-a-Service (DaaS) Market Segmentation

The global desktop-as-a-service (DaaS) market is segmented and analyzed for demand and supply by deployment type into public cloud, private cloud, and hybrid cloud. Out of the three types of deployment types, public cloud segment is estimated to gain the largest market share over the projected time frame. The growth of the segment can be attributed to the fact that public cloud is the most cost-effective, where services are offered to customer through a pay-as-you-go model which means there is no upfront investment to be made. The cloud service provider ensures proper management and maintenance of the system and the customer only pays for services consumed. Global public cloud DaaS spending in 2021 was estimated to crossed approximately USD 2 Billion.

The global desktop-as-a-service (DaaS) market is also segmented and analyzed for demand and supply by enterprise size into small & medium sized enterprises, and large enterprises. Between these two segments, the small & medium, sized enterprises segment is expected to garner a significant share. Owing to low capital, SMEs have high device-as-a-service adoption rate to prioritize their investments by leasing hardware and associated services instead of purchasing high-cost hardware devices. This leads to higher adoption of desktop virtualization services among SMEs also backed the digital transformation worldwide. As of 2021, approximately USD 1 trillion were spent on the digital transformation across the globe which also anticipated reach around USD 6 trillion in 2023. Hence, all these factors are expected to boost the segment growth over the forecast period.

Our in-depth analysis of the global desktop-as-a-service (DaaS) market includes the following segments:

       By Deployment Type

  • Public Cloud
  • Private Cloud
  • Hybrid Cloud

        By Enterprise Size

  • Small & Medium-Sized Enterprises
  • Large Enterprises

       By End-User

  • BFSI
  • IT & Telecommunications
  • Government
  • Media & Entertainment
  • Manufacturing
  • Healthcare
  • Education
  • Others


Global Desktop-as-a-Service (DaaS) Market Regional Synopsis


The Asia Pacific desktop-as-a-service (DaaS) market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2035. The growth of the market can be attributed majorly to the fact owing to rapid adoption of cloud-based solutions and services. Furthermore, strong economic growth in countries such as China and India, and rising digitization along with increasing investments in IT infrastructure are expected to provide potential growth opportunities for the market. For instance, in 2022, the total spending on IT infrastructure in Asia Pacific was evaluated to be approximately USD 550 billion which was as increase of around 15% from previous year.

Furthermore, the market in North America region is also expected to witness significant growth over the forecast period. The growth of the market in the region is ascribed to the higher adoption rate of IT infrastructure coupled with IoT, AI platform, and voice assistant. As of 2021, in United States, over 100 million people were observed to be using digital voice assistant. Additionally, rapid growth in the consumer electronics industry and escalating trend of work from home in the region is further estimated to influence the market growth in the region positively over the forecast period.


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Top Featured Companies Dominating the Global Desktop-as-a-Service (DaaS) Market

    • VMware, Inc.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Citrix Systems, Inc.
    • Microsoft Corporation
    • Venn Group Limited
    • Google Cloud
    • Amazon Web Services, Inc.
    • Citrix Systems, Inc.
    • Nutanix, Inc.
    • SolarWinds Worldwide, LLC
    • Parallels International GmbH 


In The News

  • Citrix systems, Inc. and Google Cloud teamed up and expanded their strategic partnership to deliver hybrid work for enterprise customers, with Citrix launching a new desktop-as-a-service (DaaS) offered on Google Cloud.

  • Nutanix, Inc. optimized its multi-cloud services, Xi Frame, Xi Leap and Xi Beam, which are desktop-as-a-service (DaaS) solutions, with additional capabilities.


Global Economic Impact

Request Insights
Despite Inflation & Fearing Recession, Businesses Across the Globe Expected to Do Better in 2023:

In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.

Author Credits:  Abhishek Verma, Hetal Singh

Key Questions Answered in the Report

1) What are the major factors driving the growth of the desktop-as-a-service (DaaS) market?

Ans: Rising adoption of IoT infrastructure along with increasing it spendings and growing utilization of DaaS in SMEs & MSME are the major factors driving the market growth.

2) What would be the CAGR of desktop-as-a-service (DaaS) market over the forecast period?

Ans: The market is anticipated to attain a CAGR of ~24% over the forecast period, i.e., 2023 – 2035.

3) What are the challenges affecting the desktop-as-a-service (DaaS) market growth?

Ans: Lack of awareness regarding the benefits of DaaS are estimated to be the growth hindering factors for the market expansion.

4) Which region will provide more business opportunities for growth of desktop-as-a-service (DaaS) market in future?

Ans: The market in the Asia Pacific region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.

5) Who are the major players dominating the desktop-as-a-service (DaaS) market?

Ans: The major players in the market are Citrix Systems, Inc., Microsoft Corporation, Venn Group Limited, Google Cloud, Amazon Web Services, Inc., Citrix Systems, Inc., Nutanix, Inc., SolarWinds Worldwide, LLC, Parallels International GmbH, and others.

6) How are the company profiles selected?

Ans: The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.

7) What are the segments in the global desktop-as-a-service (DaaS) market?

Ans: The market is segmented by deployment type, enterprise size, end-user, and by region.

8) Which sub-segment captures the largest market size in deployment type segment in the global desktop-as-a-service (DaaS) market?

Ans: The public cloud segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.

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