Customer Engagement Solutions Market - Historic Data (2019-2024), Global Trends 2025, Growth Forecasts 2037
Customer Engagement Solutions Market in 2025 is estimated at USD 23.93 billion. The global Market size was valued at over USD 22.06 billion in 2024 and is expected to expand at a CAGR of more than 10.6%, surpassing USD 81.74 billion revenue by 2037. North America is set to exceed USD 32.7 billion by 2037, attributed to rising adoption of customer engagement solutions across various industry sectors such as healthcare and retail.
The increasing focus on improving client attrition is expected to drive growth in the market. As businesses seek to retain customers and enhance their engagement strategies, there is a rising demand for effective solutions that can mitigate attrition rates and foster long-term customer relationships. This trend highlights the importance of robust customer engagement strategies and technologies in the current competitive landscape. The increasing adoption of customer engagement solutions reflects a need for prioritizing customer-centric strategies and leveraging technology to deliver enhanced experiences. A 2019 report on the State of the Connected Customer by Salesforce, Inc. stated that 84% of consumers consider a company's customer experience to be as important as its products or services.
