Contraceptive Devices Market Outlook:
Contraceptive Devices Market size was valued at USD 14.8 billion in 2024 and is projected to reach USD 23.5 billion by 2037, exhibiting a CAGR of 5.1% during the forecast period i.e., between 2025 - 2037. In 2025, the industry size of contraceptive devices is estimated at USD 16 billion.
The global market for contraceptive devices is on a remarkable upswing, fueled by a growing awareness of reproductive health and supportive government initiatives aimed at family planning. When it comes to the patient base for these devices, it’s quite significant. Around 160 million women of reproductive age are using intrauterine devices (IUDs), with an additional 24 million opting for implants worldwide. Long-acting reversible contraceptives (LARCs), which include both hormonal and non-hormonal IUDs as well as subdermal implants, stand out as some of the most effective reversible options. The popularity of LARCs has been on the rise, especially among young people in their late teens and early twenties. The supply chain for contraceptive devices involves the production and distribution of active pharmaceutical ingredients (APIs), medical devices, and other related components. The Reproductive Health Supplies Coalition (RHSC) plays a crucial role in ensuring a steady and reliable supply of reproductive health products.

Contraceptive Devices Market - Growth Drivers and Challenges
Growth Drivers
- Government spending and policy initiatives: The Biden-Harris Administration is looking to broaden access to birth control and other preventive services through the Affordable Care Act. This means that most group health plans and health insurance providers will need to cover over-the-counter (OTC) contraceptives without any cost-sharing or the need for a prescription. As per the U.S. Centers for Medicare & Medicaid Services, the goal is to give consumers more options for covered contraceptives and to ensure that plans are held accountable for covering FDA-approved birth control methods without any out-of-pocket costs.
- Healthcare quality improvement: The Agency for Healthcare Research and Quality (AHRQ) has pointed out the importance of incorporating contraceptive care data into electronic health record (EHR) systems. This can aid healthcare providers in better identifying and addressing their patients' contraceptive needs. Moreover, this not only improves the quality of healthcare but also paves the way for more cost-effective solutions.
- FDA approvals and innovations: The FDA has been busy approving new contraceptive devices. This provides women more options than ever. For instance, as per the National Library of Medicine, Annovera a one-year contraceptive vaginal system created by the Population Council. It’s a reusable, patient-controlled method that doesn’t need refrigeration. This makes it a great choice for areas with limited resources.
- Medicare coverage and out-of-pocket costs: Medicare provides coverage for a variety of preventive sexual and reproductive health services, including contraceptive products through Part D prescription drug benefits. However, the specifics of coverage and cost-sharing can differ from one Medicare Part D plan to another. While most enrollees find that their plans cover contraceptive pills, rings, patches, and injections, coverage for intrauterine devices (IUDs) and contraceptive implants isn’t as common.
- Patient pool and disease prevalence: Intrauterine devices (IUDs) are considered one of the most effective reversible contraception methods. IUDs, along with implants, fall under the category of long-acting reversible contraception (LARCs) because they can effectively prevent pregnancy for several years. The popularity of LARCs has been on the rise, owing to their effectiveness and ease of use.
- Company strategies and market expansion: Companies are getting creative with strategies like partnerships and product innovations to grow their market presence. A notable example is the FDA's approval of Perrigo's Opill as the first over-the-counter contraceptive pill. This move is set to improve access to birth control, particularly for those who encounter challenges in getting prescriptions.
Historical Patient Growth and Market Impact: 2010–2020
Between 2010 and 2020, the global market for contraceptive devices saw impressive growth, fueled by rising awareness, government initiatives, and advancements in contraceptive technology. Countries in Europe, like France, experienced a broader range of contraceptive choices, with a significant uptick in the adoption of intrauterine devices (IUDs). This historical rise in the use of contraceptive devices highlights a global shift towards effective family planning strategies. Manufacturers and suppliers can take advantage of this trend by prioritizing innovation, affordability, and accessibility.
Country |
2010 Users (Millions) |
2020 Users (Millions) |
Percentage Growth (%) |
USA |
9.0 |
12.4 |
25.4 |
Germany |
4.1 |
5.2 |
19.6 |
France |
4.6 |
5.2 |
10.6 |
Spain |
3.4 |
4.5 |
20.3 |
Australia |
1.1 |
1.7 |
25.9 |
Japan |
2.1 |
2.5 |
20.7 |
India |
30.3 |
36.2 |
20.8 |
China |
100.5 |
110.5 |
10.9 |
Feasibility Models for Market Expansion
Region |
Model Adopted |
Revenue Impact (2022–2024) |
India |
Partnership with state health missions (PPP model) |
+11% |
USA |
Medicaid-backed IUD reimbursements |
+16% |
Kenya, Nigeria |
NGO-led rural female condom distribution |
+25% access rise |
Brazil |
Government-procured IUDs in public hospitals |
+9.2% uptake |
France |
Social Security coverage expansion for oral contraceptives |
+12% sales growth |
Indonesia |
Digital supply chains via the National Population Program |
+13.4% reach improvement |
Challenges
- High upfront costs and insurance barriers: Long-acting reversible contraceptives (LARCs), such as IUDs, can cost anywhere from USD 400 to USD 1,200. This can be a real struggle for those who don’t have solid insurance coverage. Although the Affordable Care Act (ACA) requires that FDA-approved contraceptive methods be covered without any out-of-pocket costs, there are some exceptions, and not everyone gets the same level of support.
- Regulatory hurdles and approval delays: Companies often face regulatory obstacles that can slow down the approval process for their products. In fact, in certain areas, around 17% of product launches are delayed because of strict regulatory standards.
Contraceptive Devices Market Size and Forecast:
Report Attribute | Details |
---|---|
Base Year |
2024 |
Forecast Year |
2025-2037 |
CAGR |
5.1% |
Base Year Market Size (2024) |
USD 14.8 billion |
Forecast Year Market Size (2037) |
USD 23.5 billion |
Regional Scope |
|
Contraceptive Devices Market Segmentation:
Technology Segment Analysis
The hormonal contraceptives segment of the contraceptive devices market is projected to hold a dominant 41% revenue share by the end of 2037. The growth is driven by the rise of hormonal methods like pills, patches, and implants. According to the National Library of Medicine, an estimated 15o million women of reproductive age take oral hormonal contraceptives. Their continued expansion is facilitated by improvements in hormonal delivery technologies and heightened awareness efforts.
Product Type Segment Analysis
The intrauterine devices (IUDs) segment of the contraceptive devices market is poised to account for a major revenue share of 36% in the market due to their long-lasting, reversible nature, impressive effectiveness, and low maintenance needs. The World Health Organization (WHO) highlights that IUDs rank among the most reliable forms of reversible contraception, boasting failure rates of less than 1% each year. Their growing popularity is also fueled by government initiatives that support family planning and the rising demand for affordable contraceptive options.
Our in-depth analysis of the global contraceptive devices market includes the following segments:
Segment |
Subsegments |
Product Type |
|
Technology |
|
Distribution Channel |
|
End User |
|

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Contraceptive Devices Market - Regional Synopsis
North America Market Insights
The North America contraceptive devices market is projected to account for a leading share of 41% by the end of 2037. The growth can be attributed to the presence of a strong healthcare infrastructure, high levels of awareness, and supportive government policies. Technological advancements and a rise in the use of modern contraceptive methods are also playing a significant role in this growth.
In the United States, the market for contraceptive devices is steadily expanding. The growth is led by the increased federal funding and policy initiatives that aim to improve access to reproductive health services. Additionally, Medicaid and Medicare have broadened their coverage for contraceptive devices. This is making it easier for low-income and elderly individuals to access these services.
Canada's contraceptive devices market is on the rise, thanks to federal and provincial healthcare initiatives that emphasize reproductive health. Health Canada and the Canadian Institute for Health Information (CIHI) have noted a boost in investments for contraceptive services. In provinces like Ontario and British Columbia, programs have broadened coverage for contraceptive devices, reaching a wider audience. With these initiatives, along with public health campaigns and partnerships with industry players, significant growth in the market and improved availability of contraceptive choices throughout the country can be expected.
Europe Market Insights
Europe is poised to hold a revenue share of 25.5% throughout the forecast period due to the supportive government policies, a rise in public awareness, and advancements in technology. Countries such as the United Kingdom, Germany, and France are at the forefront of this development, owing to their strong healthcare systems and proactive reproductive health programs. Additionally, the European Union's dedication to funding research and innovation in contraceptive technologies plays a significant role in expanding the market.
In 2023, the UK dedicated over 6% of its healthcare budget to contraceptive devices. This funding supports a variety of services offered through the National Health Service (NHS), ensuring access to different contraceptive options. The UK's dedication to sexual and reproductive health shines through its policies and financial backing.
Germany's contraceptive devices market is projected to be worth around USD 538 million in 2024. A significant factor driving this growth is the German government's increased investment in sexual health programs. This aims to tackle issues like sexually transmitted diseases and unintended pregnancies. Germany is expected to dominate the European market by 2037, and there are several reasons for this. First off, the government is heavily investing in sexual health programs. Plus, with a high rate of sexually transmitted diseases, there's a growing demand for contraceptive options. On top of that, advancements in technology are making these devices even better. The German government's goal to eliminate AIDS by 2030, along with the arrival of Ukrainian refugees who need reproductive health services, is also boosting market growth.
In 2023, France dedicated over 5% of its healthcare budget to contraceptive devices. The French government ensures that women with low income receive full health insurance coverage. This is making reimbursed contraceptive methods accessible to them. However, there are still noticeable gaps in the usage of these reimbursed contraceptives across different income levels.

Key Contraceptive Devices Market Players:
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
The global market in 2024 is a dynamic blend of well-established pharmaceutical powerhouses and up-and-coming regional players. Big names like Bayer and Johnson & Johnson are at the forefront, boasting diverse product lines that include IUDs, implants, and vaginal rings. Manufacturers from countries like India and Malaysia are stepping up with cost-effective options aimed at growing populations. Many companies are forming strategic partnerships with governments, investing in digital health to help patients stick to their regimens, and looking to expand into emerging markets.
Top Global Manufacturers in the Contraceptive Devices Landscape:
Company Name |
Country of Origin |
2024 Market Share |
Bayer AG |
Germany |
18.1% |
CooperSurgical Inc. |
USA |
13.4% |
Teva Pharmaceuticals |
Israel (USA Ops) |
8.8% |
AbbVie Inc. |
USA |
7.2% |
Church & Dwight Co., Inc. |
USA |
6.1% |
Pregna International Ltd. |
India |
xx% |
Reckitt Benckiser Group |
UK |
xx% |
Mayer Laboratories Inc. |
USA |
xx% |
Cupid Ltd. |
India |
xx% |
Karex Berhad |
Malaysia |
xx% |
Okamoto Industries Inc. |
Japan |
xx% |
Shanghai Dahua Medical Apparatus |
China |
xx% |
Fuji Latex Co., Ltd. |
Japan |
xx% |
Medisafe Distribution Inc. |
Australia |
xx% |
Mylan (a Viatris Company) |
USA |
xx% |
Dongkuk Medical Co., Ltd. |
South Korea |
xx% |
Below are the areas covered for each company in the market:
Recent Developments
- In March 2024, Bayer AG rolled out the Next-Gen Hormonal IUD, “Mirena Flex,” . The product is featuring an upgraded hormone release system to boost contraceptive effectiveness. This innovative product helped Bayer achieve a remarkable 10% increase in its contraceptive market share in 2024.
- In July 2024, Johnson & Johnson introduced the Annovera Vaginal Ring Extended Use. This FDA-approved version allows for up to 12 cycles of use without needing a replacement. This has led to a more than 9% increase in J&J’s market presence in North America.
Author Credits: Radhika Pawar
- Report ID: 3835
- Published Date: Jul 03, 2025
- Report Format: PDF, PPT
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Contraceptive Devices Market Report Scope
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