Cold pressed juice are extracted via hydraulic press technique from fruits and vegetables. In their raw form, these juices have a shelf life of 3-4 days, after 4 days microbes begin to spoil juice. Spoiled juice can cause major food safety risks, especially in small children and pregnant women. To overcome this problem, cold-pressed juice makers started using pasteurization method called high pressure processing (HPP). As soon as the juice is sealed in air tight container, it is positioned in a huge chamber, while applying high level of pressure to neutralize pathogens in the contained juice. This allows the cold pressed juice to be flavorful and safe, while also retains their high nutritional content. They are made from 100% fruit and vegetables without any added ingredients.
Attributable to the longer shelf life of cold pressed juices, they are adopted largely by the consumers which in turn has led to demand growth for the market. These juices are rich in minerals, vitamins, and other nutrients than regular juices as these are not treated with heat during preparation. Cold pressed juices are also increasingly being used for body cleansing as these lessen the energy required for the breakdown of food. These juices are available in a wide array of varieties, ranging from citrus to tropical fruits. Since these products are rich in nutrients, the juices are preferred by a majority of the population. Juices are incorporated as a part of the daily breakfast routine as they provide daily quota of minerals and vitamins in one serving.
Market Size & Forecast
The global cold pressed juice market is estimated to grow at a CAGR of around 10% over the forecast period i.e. 2019-2027. It is expected to maintain a significant growth rate on account of rising disposable income levels, growing awareness among consumers concerning health drinks, aggressive marketing strategies from major companies, and easy availability of cold pressed juices. On the basis of category, cold pressed juice market is segmented into conventional and organic. Out of which organic is expected to have leading market share on account of shifting trends towards consumption of organic juices and increasing per capita income in developing economies across the globe. CLICK TO DOWNLOAD FREE SAMPLE
Growth Drivers & Challenges
Rising Health Awareness among Consumers
Growing concerns regarding various health issues coupled with the health benefits associated with consuming cold pressed juices are anticipated to boost the growth of cold pressed juice market. Rising health awareness among consumers is gradually causing a shift in preference towards safer, convenient, healthy, and refreshing beverages. Consumers are shifting towards the consumption of beverages that are calorie-free, caffeine-free, and free from artificial ingredients. Cold pressed juices are gaining increased popularity due to their easy ability to incorporate added minerals and vitamins in an individual’s diet. Sedentary lifestyle of growing population in tandem with the varying food patterns is estimated to drive the growth of cold pressed juice market during the forecast period.
Growing Diabetic Population
Rising number of diabetic patients in tandem with the severe obesity issues, growing dietary & health concerns among clinicians, and changing lifestyle. As per International Diabetes Federation, the rising incidences of children suffering from type I diabetes was more than 1,106,500 as of 2017 and is estimated to increase. This is among the major factor that drives the growth of cold pressed juice market as daily consumption of cold pressed juice reduces the risk of diabetes. It is believed that these juices also helps in the prevention of cancer, improve metabolism, eliminate toxins and reduce the intake of artificial food components.
Expensive Manufacturing Procedures
Utilization of organic flavors and adoption of the high pressure processing (HPP) manufacturing processes is known to be inclusive of high cost. Thus, in comparison to the manufacturing costs of their components, cold pressed juices are anticipated to witness cost and market penetration restraints during the forecast period.
Our-in depth analysis of the global cold pressed juice market includes the following segments:
By Distribution Channels
On the basis of region, the cold pressed juice market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
North America cold pressed juice market is anticipated to witness fast growth attributed to rise in the implementation of latest technologies in packaged food & beverages industry and changing lifestyle in the region. Growing awareness among consumers regarding health benefits of sugar-free and organic juices can impel regional market growth.
Europe is also expected to witness significant growth in the global cold pressed juice market during the forecast period. Countries such as India, China and Japan are leading the Asia-Pacific market with varying food habits, increasing health consciousness, and significant investment by leading industry.
Global cold pressed juice market is further classified on the basis of region as follows:
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