Cognitive Behavioral Therapy Market Size & Share, by Type (Cognitive Therapy, Dialectical Behavior Therapy, Multimodal Therapy, Rational Emotive Behavior Therapy (REBT)); Indications; Age Group; Service Provider - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2025-2037

Cognitive Behavioral Therapy Industry - Regional Synopsis

North America Market Analysis

North America in cognitive behavioral therapy market is expected to capture around 44.5% revenue share by the end of 2037. This region presents a large consumer base for this field, attributable to the rising occurrence of behavioral disease. The National Health Statistics Report, from November 2024, states that the incidences of anxiety and depression took place in 18.2% and 21.4% of the adult citizens in the U.S., aged 18 and over, respectively, in 2022. Besides the domestic pioneers, this demography is also attracting foreign cultivation. Furthermore, the efforts from the government to secure adequate resources for coping with the surging demand are crafting a profitable business environment in this region.

Leaders in the U.S. are investing and engaging significantly in the cognitive behavioral therapy market to combat the widespread scenario. The stress originated from the developed working culture and fast-evolving society is impacting the well-being of the younger generation. This is influencing the clinical service providers to incorporate these therapies in their listed offerings, extending availability in this sector. For instance, in May 2024, AppliedVR introduced a comprehensive and immersive adjunctive virtual (VR) device, RelieVRx, built on the principles of CBT. This prescription therapeutic was intended to associate with workers’ compensation by offering them relief from chronic lower back pain (CLBP).

The Canada cognitive behavioral therapy market is enriched with government initiative and supportive funding. For instance, in February 2023, the Canadian Institutes of Health Research (CIHR) allocated a USD 5.0 million grant for 25 ongoing R&D projects to enhance the quality and approach of the existing mental health and substance use services. Later on, in December 2024, the Federal Government announced the commencement of two new Integrated Youth Services (IYS) initiatives: IYS Collaboration Centre and IYS Data Platform, backed by a USD 500.0 million fund. Such efforts to elevate the form and effectiveness of therapies, improving outcomes in families, the young generation, adults, and children, are propelling this sector’s growth.

APAC Market Statistics

Asia Pacific is predicted to witness an exceptional pace of expansion in the cognitive behavioral therapy market during the assessed timeline. The region is home to many fully equipped and progressive leaders, who are revolutionizing the pathway of mental health service delivery. For instance, in August 2022, Intellect announced the plans of extending its territory in APAC by launching its proprietary services, including CBT, in Japan. It also mentioned raising a series A funding of USD 20.0 million, led by Tiger Global, which underscores its significance and strong presence in this region’s mental health industry. Such inspirational portfolios are encouraging other investors and service providers to participate in this landscape.

India is augmenting the cognitive behavioral therapy market with its excellence in telehealth services and their networks. Penetration of remote and on-call healthcare commodities in the primary settings has multiplied the patient engagement in this sector. In addition, the support from the government in promoting these solutions through initiatives such as Tele MANAS and KIRAN Helpline is increasing accessibility. Further, their ambitious goals and meticulous efforts to reduce suicide incidences across the country are inspiring private service providers to indulge cutting-edge methodologies, such as CBT, in their clinical practice. For instance, in 2022, the Ministry of Health and Family Welfare (MoHFW) launched the National Suicide Prevention Strategy (NSPS) to lessen these cases by 10% till 2030.

China is investing significantly in the cognitive behavioral therapy market, considering the heightening prevalence. Based on the learnings from the consequences faced by the nation’s habitats due to the severity of mental disorders, the authorities are now prioritizing this medical category. According to the 2022 report from the Institute for Health Metrics and Evaluation, China was bearing the highest load (16.82%) of neurological, psychiatric, and substance use disorders. Thus, they are upgrading their clinical and regulatory infrastructure to avail adequate resources for people in need. On this note, a 2022 NLM article reported that the overall implementation of improved mental health policies in China accounted for 32.6%. This signifies a greater scope of developments in this field.