Blockchain in Media, Advertising, and Entertainment Market

Blockchain in Media, Advertising, and Entertainment Market Segmentation by Blockchain Type (Public, and Private); by Enterprise Size (Small and Medium-Sized Enterprises (SMEs), and Large Enterprises); and by Application (Licensing & Rights Management, Digital Advertising, Smart Contracts, Content Security, Online Gaming, and Payments) – Global Demand Analysis & Opportunity Outlook 2030

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Report ID: 3418 | Published On: Feb 08, 2023

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Despite Inflation & Recession News, Businesses Across the Globe Expected to Do Better in 2023

In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.


In The News

·   March 2021- Microsoft launched decentralized identity platform named ION on Bitcoin’s blockchain. The project is open source and is designed for individuals who are willing to run their own node.


Global Blockchain in Media, Advertising, and Entertainment Market Highlights 2022 – 2030

The global blockchain in media, advertising, and entertainment market is estimated to grow at a CAGR of ~40% over the forecast period, i.e., 2022 – 2030. The growth of the market can be attributed to the growing demand to eliminate intermediaries between end-users and content creators, rising number of incidences of data piracy in the media industry, and increasing adoption of blockchain technology in the advertising vertical across the world. Along with these, escalating demand for faster and safer transactions globally is also considered to be a crucial factor expected to drive market growth in the upcoming years. Furthermore, the rise in penetration of internet coupled with the boom in the usage of AI-enabled smartphones are projected to offer profitable opportunities for the growth of the market in the near future. As of January 2021, more than 4.5 billion people used internet worldwide, i.e., almost 60 percent of the total world population. Amongst these, almost 4.3 billion people accessed the internet by mobile devices.

Blockchain in Media, Advertising, and Entertainment Market

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The market is segmented by application into licensing & rights management, digital advertising, smart contracts, content security, online gaming, and payments, out of which, the payments segment is anticipated to hold the largest share in the global blockchain in media, advertising, and entertainment market on account of the fact that blockchain technology provides real-time payments against assets with an immutable digital identity. In addition, this technology also helps in automating processing activities and significantly reducing administrative costs, which are also predicted to boost the growth of the market segment in the future. Moreover, on the basis of enterprises, the segment for small and medium-sized enterprises is assessed to observe the highest CAGR over the forecast period owing to the high demand for integrating blockchain technology-based solutions in media, advertising and entertainment industry. 


Major Macro-Economic Indicators Impacting the Market Growth

Research Expenditure

The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.


Global Blockchain in Media, Advertising, and Entertainment Market Regional Synopsis

On the basis of geographical analysis, the global blockchain in media, advertising, and entertainment market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa. The market in the Asia Pacific is estimated to witness noteworthy growth over the forecast period on the back of the increasing penetration of internet, rising technological advancements in blockchain technology and escalating adoption of AI in the region. In 2017, almost 44 percent of people in the Asia and Pacific region had access to the internet, which increased up to more than 48 percent in just two years. Additionally, the market in the North America is projected to grab the largest share during the forecast period, which can be credited to the growing investments in the media, advertising and entertainment industry, early adoption of advanced technologies and rising number of digitization initiatives in the region.

The global blockchain in media, advertising, and entertainment market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis


Blockchain in Media, Advertising, and Entertainment Market
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Market Segmentation

Our in-depth analysis of the global blockchain in media, advertising, and entertainment market includes the following segments:

By Blockchain Type

  • Public
  • Private

By Enterprise Size

  • Small and Medium-Sized Enterprises (SMEs)
  • Large Enterprises

By Application

  • Licensing & Rights Management
  • Digital Advertising
  • Smart Contracts
  • Content Security
  • Online Gaming
  • Payments

Growth Drivers

  • Growing Demand to Eliminate Intermediaries between End-Users and Content Creators
  • Rising Number of Incidences of Data Piracy in the Media Industry

Challenges

  • Problems Faced During Integration of Old Systems


Research Expenditure
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Top Featured Companies Dominating the Market

    • Microsoft Corporation
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • SAP SE
    • IBM Corporation
    • Oracle Corporation
    • Accenture plc
    • Amazon Web Services, Inc.
    • Infosys Limited
    • Ujo Music
    • Ernst & Young Global Limited
    • Bitfury Group Limited

Key Questions Answered in the Report

1) What are the major factors driving the growth of the blockchain in media, advertising, and entertainment market?

Ans: The major factors driving market growth are growing demand to eliminate intermediaries between end-users and content creators and rising number of incidences of data piracy in the media industry.

2) What would be the CAGR of blockchain in media, advertising, and entertainment market over the forecast period?

Ans: The market is anticipated to attain a CAGR of ~40% over the forecast period, i.e., 2022 – 2030.

3) What are the challenges affecting the blockchain in media, advertising, and entertainment market growth?

Ans: Problems faced during integration of old systems are estimated to hamper the market growth.

4) Which region will provide more business opportunities for growth of blockchain in media, advertising, and entertainment market in future?

Ans: Asia Pacific will provide more business opportunities to the market ascribing to the increasing penetration of internet and rising technological advancements in blockchain technology in the region.

5) Who are the major players dominating the blockchain in media, advertising, and entertainment market?

Ans: The major players in the market are Microsoft Corporation, SAP SE, IBM Corporation, Oracle Corporation, and others.

6) How are the company profiles selected?

Ans: The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.

7) What are the segments in the blockchain in media, advertising, and entertainment market?

Ans: The market is segmented by blockchain type, enterprise size, application, and by region.

8) Which segment captures the largest market size in the application segment in the blockchain in media, advertising, and entertainment market?

Ans: The payments segment is anticipated to hold largest market size and is estimated to grow at a notable CAGR over the forecast period and display significant growth opportunities.

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