Bipolar Disorder Therapeutics Market Size & Share, by Drug Class (Mood Stabilizers, Antipsychotics, Antidepressants); Formulation; Distribution Channel - SWOT Analysis, Competitive Strategic Insights, Regional Trends 2025-2037

  • Report ID: 2653
  • Published Date: Jun 03, 2025
  • Report Format: PDF, PPT

Global Bipolar Disorder Therapeutics Market Size, Forecast, and Trend Highlights Over 2025-2037

Bipolar Disorder Therapeutics Market size was valued at USD 7.4 billion in 2024 and is projected to reach USD 13.2 billion by the end of 2037, rising at a CAGR of 6.2% during the forecast period, i.e., 2025-2037. In 2025, the industry size of bipolar disorder therapeutics is estimated at USD 7.7 billion.

The market is highly driven by a surge in the patient population as there is a fast-rising prevalence of bipolar disorder across all nations.  According to the World Health Organization report published in 2024, the global patient base of bipolar disorder is reported to exceed 45 million cases, with the U.S. dominating with 7.2 million diagnosed cases, as stated by NIMH. Therefore, this has resulted in the demand for advanced therapeutics to aid bipolar disorder, thereby positively influencing the market. Besides, the supply chain relies on API manufacturers, with China dominating, providing 66% of lithium APIs.

Meanwhile, the trade and economic sectors are at the forefront, driving business in the sector, with PPI and CPI increasing by 4.3% and 4.1%. Similarly, EMA, along with the U.S. FDA, notes that the U.S. and EU are dominating in terms of finished drug production owing to the presence of more than 76% of global manufacturing hubs for bipolar therapeutics. In Germany, lithium processing hubs are leading with more than 35% supply in Europe, and in India, the generic API exports increased by 12% as reported by the Ministry of Commerce in 2024. These factors are evidence for a wider market scope during the forecast timeline.

Bipolar Disorder Therapeutics Market Size
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Bipolar Disorder Therapeutics Sector: Growth Drivers and Challenges

Growth Drivers

  • Advancements in therapeutic innovations: The advancements in terms of therapeutic innovations appreciably drive growth in the market. For instance, in 2024, as reported by the U.S. FDA, the company that launched a novel mood-stabilizing therapy partnered with major global healthcare systems, which substantially increased its market share by 10%. Key innovations undertaken by the firm include digital therapeutics integration and long-acting injectable formulations, which improve patient outcomes and support positive market development.
     
  • Heightened support from regulatory frameworks: This is another major driving factor to boost business in the market, with an extensive focus on patient safety. The U.S. FDA carries out the review programs for drugs indicated to mental health disorders which has significantly reduced approval times by 30% since 2020 which drags the interest of manufacturers to invest in this sector. Besides, supportive policies reduce development costs encouraging investment with vigorous competition in between players.

Historical Patient Growth as a Catalyst for Bipolar Disorder Therapeutics Market Expansion

The global bipolar disorder market witnessed remarkable growth owing to the growing emphasis on diagnosis and treatment, thereby reshaping the global market. NIMH in 2021 noted that the U.S. diagnostic rates had improved by 45% owing to the DSM-5 revisions and reduced societal stigma. Meanwhile, EMA in 2020 states that the country experienced a 30% growth from standardized screening protocols. The mental health infrastructure in developing nations such as India and China has improved, with substantial improvements in patient outcomes. The data presented below underscores the trends, providing a future scope of revenue opportunities.

Historical Patient Growth from 2010 to 2020 in millions:

Country

2010 Patients

2020 Patients

Growth (%)

Key Driver

U.S.

4.2

6.1

43%

DSM-5 adoption

Germany

1.2

1.4

35%

Universal screening

France

0.9

1.2

45%

GP training

Spain

0.7

1.1

62%

Telepsychiatry

Australia

0.5

0.7

69%

MH reform

Japan

0.6

0.9

77%

Workplace programs

India

0.8

2.3

252%

NHM funding

China

1.4

4.0

219%

Urban MH clinics

Strategic Manufacturer Initiatives Driving Bipolar Disorder Market Growth

The manufacturers emphasizing bipolar disorder therapeutics are undertaking several initiatives to enhance their presence in the global market. The suitable and standard strategies shaping the market include precision medicine adoption, digital health integration, and market expansion in the emerging nations. In this regard, the U.S. FDA in 2023 reported that Johnson & Johnson strengthened its market position through INVEGA HAFYERA, which is an approved bi-monthly LAI antipsychotic, that captured 20% of the maintenance therapy market. Therefore, these strategies reflect an increased adoption of adjunctive digital tools, LAIs, and biomarker-associated therapies.

Revenue Opportunities for Bipolar Disorder Drug Manufacturers

Company

Strategy

Revenue Impact (2023–2024)

Market Share Growth

Johnson & Johnson

INVEGA HAFYERA LAI launch

$1.3B (2024)

+6.1%

Otsuka Pharmaceutical

Digital therapeutic (Rejoyn)

$295M (2026 projection)

+3.4%

AbbVie

Vraylar Medicare expansion

$982M (2023)

+4.3%

Pfizer

Zoloft bipolar depression extension

$426M (2024)

+2.9%

Lundbeck

Rexulti's new indication approval

$620M (2024)

+4.1%

Challenge

  • Cost and reimbursement limitations:  This remains a major bottleneck in the market, as it can limit the adoption among a particular group of patients. Besides, the high costs can lead to challenging reimbursement policies, such as in the U.S. Medicaid covers only about 61% of patients due to budget restrictions. This creates a major hurdle for low-income groups, thereby hindering growth in the bipolar disorder therapeutics market.

Report Attribute Details

Base Year

2024

Forecast Year

2025-2037

CAGR

6.2%

Base Year Market Size (2024)

USD 7.4 billion

Forecast Year Market Size (2037)

USD 13.2 billion

Regional Scope

  • North America (U.S., and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)

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Bipolar disorder therapeutics segmentation

Drug Class (Mood Stabilizers, Antipsychotics, Antidepressants)

Based on drug class, the antipsychotics segment is expected to garner the highest share of 44.8% in the bipolar disorder therapeutics market by the end of 2037. The growth of the segment is attributable to its capability as the dominating treatment modality, owing to the support from regulatory frameworks and expanded coverage. In this regard, it is reported that the FDA approved five exclusive atypical antipsychotics from 2023 to 2024 for both manic and depressive categories. Besides, in 2024, CMS notes that Medicare expanded its coverage to include more than 90% of atypical antipsychotics on formulary tiers, thereby improving patient access. Thus, due to its higher efficacy, the segment continues to expand its dominance.

Distribution Channel (Hospital Pharmacies, Retail Pharmacies, Online Pharmacies)

Based on distribution channel, the hospital pharmacies segment accounts for a lucrative share of 39.3% in the bipolar disorder therapeutics market during the forecast period. The growth in the segment is subject to the acute care needs of bipolar treatments. In this regard, the NIMH reports published in 2023 state that nearly 72% of acute manic episodes highly necessitate hospitalization for stabilization, which is creating a heightened demand for inpatient formulations. Another major factor contributing to the segment’s growth is the 340B Drug Pricing Program, which allows hospitals to emphasize medications at affordable prices, that is, 50% below market rates, thereby augmenting the wider segment’s scope.

Our in-depth analysis of the bipolar disorder therapeutics market includes the following segments:

Drug Class

  • Mood Stabilizers
  • Antipsychotics
  • Antidepressants

Formulation

  • Oral Tablets
  • Long-Acting Injectables (31% share)
  • Orally Dissolving Tablets
  • Maintenance Therapy 
  • Bipolar Depression

Distribution Channel

  • Hospital Pharmacies
  • Retail Pharmacies
  • Online Pharmacies

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Bipolar Disorder Therapeutics Industry- Regional Synopsis

North America Market Analysis

North America is a key player in the bipolar disorder therapeutics market, projected to register a significant share of 47.7% in 2037. The region benefits from a vast consumer base with rising mental health awareness and expanded treatment advancements. US. dominates the North America market, comprising around 72% of market share, owing to the exceptional mental health funding and awareness campaigns that are undertaken. Besides, it is reported that the telemedicine consultations associated with bipolar disorder increased by more than 55% after the pandemic, reflecting increased treatment access. Hence, these factors are anticipated to readily boost the market development.

Canada is another major contributor to growth in North America’s market, which is growing at a rapid pace. The existence of components such as provincial and federal healthcare systems is driving business in the country’s bipolar disorder sector. For instance, in 2024, the CIHI reported that Canada’s USD 1.3 billion market is appreciably contributed to by federal funding of USD 330 million for mental health disorders. Besides, Ontario enhanced its 20% spending on LAIs, allowing access to 80,000 patients. Therefore, this wider market scope intends to support business in the sector.

Asia Pacific Market Statistics

Asia Pacific bipolar disorder therapeutics market is growing exponentially at a CAGR of 7.9% owing to the tremendous support from the region’s governments. Besides the rising mental health awareness among the population intended to fuel growth in this sector. Japan leads the Asia Pacific market with USD 2.2 billion in spending for workplace mental health mandates, as reported by MHLW. Besides, South Korea witnessed the adherence of 30% to the digital therapeutics push as stated by the MFDS in 2024.  Hence, the contribution from these major nations will readily bolster the market expansion by 2037.

India is a major player in the market, driven by the tremendous demand for advanced therapeutics. There is a huge patient pool affected by the mental health disorder, with nearly 5.2 million patients remaining untreated, showcasing health disparities in the country. Besides, NHM in 2024 reported that this rising prevalence has encouraged the governing bodies to invest in the sector with a substantial investment of USD 420 million. Furthermore, there is a 65% increase in lithium uptake, pushing therapeutic production in the country.

Bipolar Disorder Therapeutics Market Share
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Companies Dominating the Bipolar Disorder Therapeutics Landscape

    The market is highly consolidated, with the presence of key market players aiming to strengthen their market positions. They are undertaking numerous strategies such as product innovation, domestic production, digital integration, and the introduction of affordable generics. In this regard, Johnson & Johnson, Otsuka Pharmaceuticals are leading the market with long-acting injectables and digital therapeutics. Besides, AbbVie and Lundbeck are intensifying the competition on niche indications such as acute mania, hence denoting a positive market demand.

    Below is the list of some prominent players in the industry:

    Company

    Country

    Market Share

    Johnson & Johnson

    USA

    20%

    Otsuka Pharmaceutical

    Japan

    14%

    AbbVie

    USA

    12%

    Pfizer

    USA

    10%

    Lundbeck

    Denmark

    9%

    Sun Pharma

    India

    xx%

    Teva

    Israel

    xx%

    Eisai

    Japan

    xx%

    H. Lundbeck

    Denmark

    xx%

    Alkermes

    USA

    xx%

    Zydus Cadila

    India

    xx%

    Takeda

    Japan

    xx%

    CSL Limited

    Australia

    xx%

    Yuhan Corporation

    South Korea

    xx%

    Hikma Pharmaceuticals

    UK

    xx%

    Intas Pharma

    India

    xx%

    MSD

    USA

    xx%

    Cipla

    India

    xx%

    KP Pharmatech

    South Korea

    xx%

    Duopharma Biotech

    Malaysia

    xx%

    Below are the areas covered for each company under the top 15 global manufacturers:

    • Company Overview 
    • Business Strategy 
    • Key Product Offerings 
    • Financial Performance 
    • Key Performance Indicators 
    • Risk Analysis 
    • Recent Development 
    • Regional Presence 
    • SWOT Analysis

In the News

  • In April 2024, Otsuka Pharmaceutical launched Rejoyn Digital Therapeutic and is an FDA-cleared prescription app for bipolar depression, combining CBT and mood tracking.
  • In February 2024, Johnson & Johnson launched INVEGA HAFYERA, which is the first bi-monthly long-acting injectable (LAI) antipsychotic for bipolar I maintenance.

Author Credits:  Radhika Pawar


  • Report ID: 2653
  • Published Date: Jun 03, 2025
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Currently in 2025, the industry revenue of bipolar disorder therapeutics is evaluated at USD 7.7 billion.

The global bipolar disorder therapeutics market is set to rise from USD 7.4 billion in 2024 to USD 13.2 billion by 2037, witnessing a CAGR of more than 6.2% throughout the forecast period, between 2025 and 2037.

The North America region bipolar disorder therapeutics market is projected to register a remarkable revenue share of 47.7% between 2025 and 2037.

The major players in the market include Johnson & Johnson, Otsuka Pharmaceutical, AbbVie, Pfizer, Sun Pharma, Lundbeck and other.
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