Automotive Operating Systems Market Size & Share, by OS Type (Android, Linux, QNX, Windows Embedded Automotive 7); Vehicle Type (Passenger Vehicle, Commercial Vehicle); ECU Function (Powertrain, Body Comfort & Control, Infotainment, Communication, Safety & ADS) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2035

  • Report ID: 4717
  • Published Date: Mar 26, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2023-2035

Automotive Operating Systems Market size is projected to cross USD 15 billion by the end of 2035, growing at a CAGR of 10% during the forecast period, i.e., 2023-2035. In the year 2022, the industry size of automotive operating systems was over USD 5 billion. The reason behind the growth is impelled by increasing demand for smart autonomous and luxury vehicles. Smart autonomous and luxury vehicles integrate advanced driver-assistance systems (ADAS) which require automotive operating systems that can handle safety functionalities and provide enhanced user experience.

In 2021, there were over 5% of premium and ultra-luxury automobiles that were battery electric vehicles (BEVs) across the globe.

The growing demand for more safety features is believed to fuel the market growth. To reduce accidents and attain zero fatalities customers are gravitating more and more towards safety features which increased the demand for automotive operating systems since they improve the advanced braking system of the car and provide better coordination to ADAS features.

Automotive Operating Systems Market
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Automotive Operating Systems Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2022)

~ USD 5 Billion

Forecast Year Market Size (2035)

~ USD 15 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Automotive Operating Systems Sector: Growth Drivers and Challenges


Growth Drivers

  • Rising Investment in Automotive Industry – The better investment influx is expected to drive automotive technology, and it is expected to surge the growth of the market in the upcoming years. To further the development of mobility technologies in fields including autonomous driving, robotics, and AI. By 2025, the investment in the global auto industry will reach over USD 325 billion in electric vehicles.
  • Growing Usage of IoT in Automobiles- The connectivity to gadgets within the car as well as to the infrastructure along the road is directly influenced by the operating system of the car. Hence, it is projected to increase the growth of the market over the forecast period. For instance, in 2021, nearly 237 million cars were connected to the Internet of Things (IoT) across the globe, moreover it is expected that by 2025, around 400 automobiles are likely to be connected.


  • Rising Complexity in the Automobile System– Earlier, designing a vehicle’s software was easier as a dedicated connection was frequently used to connect a sensor and an actuator to the software, which was frequently run from a single computer.
    However, with the rise in the number of features in cars, the automobile has become more complex. In addition, some vehicles come equipped with over 100 electronic control units (ECUs) to support ADAS and other features. Moreover, the integration of software and mechanical necessitates has become even more difficult.
  • Lack of Standard Protocols to Develop Software Platforms
  • Shortage of Skilled Engineers

Automotive Operating Systems Segmentation

Vehicle Type (Passenger Vehicle, Commercial Vehicle)

The passenger vehicle segment is estimated to account for 55% share of the global automotive operating systems market in the coming years owing to the increasing sales of modern passenger cars across the globe as a result of rising per capita income and a sizable youth population, which will lead to increased demand for advanced infotainment systems. These systems are dependent on automotive operating systems which support these advanced functionalities.

For instance, in 2021, more than 56 million passenger cars were sold around the globe of those over 3 million passenger cars were sold in the US, moreover, and close to 2 million were sold in Germany.

ECU Function (Powertrain, Body Comfort & Control, Infotainment, Communication, Safety & ADS)

Automotive operating systems market from the infotainment segment is set to garner a notable share shortly owing to rising demand for display units and GPS features in cars. A variety of features are offered by an in-car infotainment system that combines entertainment and information and connects the vehicle to the cloud. The three most popular operating systems for automotive infotainment systems are Android, Linux, and Windows which provide the software infrastructure and allow several components to work together.

Linux has supported various GPS hardware for years and Linux-based operating systems are commonly used for display units. In addition, Android and QNX are widely used operating systems that are utilized for display units and offer navigation features. For instance, 93% of individuals rely on GPS, and over a fifth of them use it daily in the United States.

Our in-depth analysis of the global market includes the following segments:

     OS Type

  • Android, Linux
  • QNX
  • Windows Embedded Automotive 7

     Vehicle Type

  • Passenger Vehicle
  •  Commercial Vehicle

      ECU Function

  • Powertrain
  •  Body Comfort & Control
  • Infotainment, Communication
  • Safety & ADS

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Automotive Operating Systems Industry- Regional Synopsis

APAC Market Statistics

Automotive operating systems market in the Asia Pacific, is predicted to account for the largest share of about 35% by the end of 2035 impelled by higher collaborations among companies to scale the operating system. For instance, Volkswagen announced a collaboration with auto chip start-up Horizon Robotics to invest around USD 2 billion in China’s automotive sector to develop specialized smart driving solutions. These collaborations in the region may drive innovation in automotive operation systems by providing the latest features to their customers.

Furthermore, by 2025 Japanese automaker, Toyota Motors aims to have its vehicle software platform in place and aims to collaborate with tech firms, rivals such as Tesla and VW to create the software that would power the upcoming generation of vehicles.

North American Market Forecast

The North America automotive operating systems market is estimated to be the second largest, during the forecast timeframe led by growing demand for electric vehicles. Owing to rising environmental concerns, there is an increasing demand for electric vehicles in North America, the vehicle production of fully electric vehicles reached over 6% of total vehicle production by the end of 2022. This as a result may rise the demand for automotive operating systems in the region as these systems primarily give data on the whereabouts and battery life of electric vehicles.  In 2021, nearly 630,000 electric vehicles were sold in the United States, doubling their share to approximately 5%.

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Automotive Operating Systems Market Size
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Companies Dominating the Automotive Operating Systems Landscape

      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • General Motors
    • Automotive Grade Linux
    • BMW Group
    • Montavista Software, LLC
    • Tesla
    • Mercedes Benz Group AG
    • Red Hat, Inc.
    • Toyota Motor Corporation
    • Volkswagen AG


In The News

  • Red Hat, Inc. announced the collaboration with General Motors to help advance software define vehicles. The collaboration aims to aid the expansion of GM’s Ultifi software platform by using the base of the Red Hat In-Vehicle Operating System that provides the functional-safety certified Linux operating system.
  • BMW Group announces the launch of the “BMW Operating System 9”, an infotainment system based on Android Open Source in 2023. In this new variation, the user interface design, programs, and user experience are created and implemented in a BMW.

Author Credits:  Abhishek Verma, Hetal Singh

  • Report ID: 4717
  • Published Date: Mar 26, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Increasing demand for smart autonomous and luxury vehicles and the growing demand for more safety features are the major factors driving the growth of the market.

The market size of automotive operating systems is anticipated to attain a CAGR of 10% over the forecast period, i.e., 2023-2035.

The major players in the market are General Motors, Automotive Grade Linux, BMW Group, Montavista Software, LLC, Tesla, Mercedes Benz Group AG, Red Hat, Inc., and Toyota Motor Corporation.

The passenger vehicle segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.

The market in the Asia Pacific region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.
Automotive Operating Systems Market Report Scope

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