Automotive Infotainment SoCs Market Segmentation:
Technology Segment Analysis
The embedded technology segment is projected to maintain its dominance with a 44.5% automotive infotainment SoCs market share during the forecast period, as it forms the foundational layer of modern in-vehicle infotainment systems. Embedded applications, where the SoC is deeply integrated inside the electronic control unit (ECU) of the vehicle, ensure high reliability, security, and performance compared to tethered or integrated smartphone-based applications. This approach is required for performing safety-critical tasks and ensuring an error-free user experience. The role of embedded systems was reasserted in May 2023 with the expanded partnership between NVIDIA and MediaTek, with NVIDIA DRIVE AGX being integrated into the Dimensity Auto platform for future embedded solutions. The continued embedded market dominance is also driven by the industry's trend towards a software-first design model, which oddly relies on rock-solid, standard embedded hardware. End Use Segment Analysis
End use Segment Analysis
The passenger vehicles segment is expected to maintain a dominant 66% automotive infotainment SoCs market share through 2035, driven by the massive scale of worldwide manufacturing of consumer vehicles and price wars between automakers to differentiate their offerings through the use of pioneering in-cabin technology. Infotainment systems have become a key marketing feature in new vehicles, prompting producers to equip even entry-level models with cutting-edge SoCs. For instance, Sony Honda Mobility's January 2023 launch of the AFEELA prototype is a prime example of this trend, where a fresh vision that has the in-car experience, led by Sony's sensor and entertainment technologies, is central to the vehicle's identity. Growth in the passenger car segment is also being fueled by the increasing complexity and transistor density of the SoCs required by next-generation automobiles.
Functionality Segment Analysis
The navigation segment is predicted to hold a massive 40% automotive infotainment SoCs market share through 2035 as better navigation and mapping are a basic, non-discernible component of any modern infotainment system. Its long-term dominance is also assured by its position as a basic enabling technology for the overall phenomenon of car electrification and energy management. For EVs, intelligent navigation with the capability to accurately estimate range and optimize driving based on charging station proximity is required for mitigating range anxiety. With a further attempt to consolidate itself in this space, Intel Corporation revealed in January 2024 that it was acquiring Silicon Mobility. This fabless silicon vendor designs SoCs for intelligent EV energy management, a function that is inherently interlinked with navigation.
Our in-depth analysis of the automotive infotainment SoCs market includes the following segments:
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