Automotive Extended Reality Market Size & Share, by Component (Virtual Reality, Augmented Reality, Mixed Reality); Application (Automobile Sales, Virtual Testing) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 3421
  • Published Date: Oct 06, 2023
  • Report Format: PDF, PPT

Companies Dominating the Automotive Extended Reality Landscape

    • Apple, Inc.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Microsoft Corporation
    • Google LLC
    • Meta Platforms Inc.
    • Intel Corporation
    • Accenture
    • Qualcomm Technologies, Inc.
    •  Koninklijke Philips N.V.
    • SphereGen Technologies
    • AugRay LLC.

Browse Key Market Insights with Data Illustration:


In The News

  • BMW Group introduces research update with Meta Reality Lab Research, demonstrating for the first time the ability to accurately display stable virtual  and mixed reality content to passengers in a vehicle the car is moving quickly, even when turning and going over speed bumps. , and acceleration. By integrating Meta Quest's tracking system with BMW's sensor data, the researchers created a series of stable "lock-in" gaming, entertainment, productivity, and meditation experiences.
  • Valeo's immersive technology is shown at Laval Virtual. The emerging of virtual and mixed reality has opened up opportunities for the automotive industry. Valeo will be taking part for the first time in Virtual Laval between April 12 and 14. The Group will present its innovations in order to accelerate the development and deployment of solutions for automotive applications.  

Author Credits:  Harshita Srivastava, Saima Khursheed

  • Report ID: 3421
  • Published Date: Oct 06, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The growing adoption of extended reality in automotive sector and increasing awareness about its benefits are some of the major factors anticipated to drive the growth of the automotive extended reality market.

The market is anticipated to attain a CAGR of ~5% over the forecast period, i.e., 2024 - 2036.

The major players in the market are of Microsoft Corporation, Google LLC, Meta Platforms Inc., Intel Corporation, Accenture, Qualcomm Technologies, Inc., Koninklijke Philips N.V., and others.

The virtual testing segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in North America is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
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