Application Security Market Trends

Growth Drivers

• Growing Demand for Online Shopping

Globally, there are about 3 billion digital buyers. This means approximately 30% of the population all around the world do online shopping. Further, online retail are also including various features and options in order to remain in the competition. However, along with advanced feathers comes the threat of cyber risk. Typically, fraudsters accomplish this by breaking into e-commerce websites and collecting login or credit card information from users. They may employ it to either pose as customers and make fraudulent purchases or to sell information about consumers to other criminals online. Hence, the need for application security is growing with the rise in number of online shoppers.

• Surge in Merges & Acquisitions of Company

The risk of cyber security rises with the growing trend of merge and acquisitions of the company. Since integration and data exchange may expose assets to risks to their confidentiality, integrity, and availability (CIA), mergers and acquisitions constitute a considerable risk to organizations. Therefore, organizations should take application security into consideration before merging or acquiring an organization.

• Rise in Risk of Cybersecurity to Small Businesses

In 2021, globally, about 42% of small businesses were on target for security attacks. Moreover, given their modest online profile, small and medium-sized businesses (SMEs) don't believe they might become the target of an attack, as all the media attention is given to huge enterprise data breaches as those at Yahoo and TalkTalk. Therefore, they become more vulnerable to security attacks. As a result, small businesses are influenced more to focus on application security.

Challenges

• Not Sufficient Budgets – The cost of application and innovating it on timely bases carries a huge price. Hence, especially small businesses find it difficult to invest in application protection. Hence, this factor is stated to restrain the growth of the market.
• Inaccurate Sense of Security
• Lack of Experts