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Anti-Counterfeit Pharmaceutical Packaging Market Segmentation by Technology (Holograms, Security Printing & Graphics, Security Ink Coatings, RFID, and Mass Encoding); and by Feature (Tampered Evidence, Forensic Makers, Overt Features, Covert Features, and Track & Trace Technologies) – Global Demand Analysis & Opportunity Outlook 2029

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Inflation And Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.

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Purchasing power in the couPurchasing power in the country is expected to fell nearly by 2.5%. On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.                                                         Request Insights

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  • March 2020: Avery Dennison Corporation, on March 2, 2020, announced that it has completely acquired Smartrac’s Transponder business for development and manufacture of RFID products, in a deal of around USD 226.58 million.

  • August 2020: CCL Healthcare joined hands with DoseID Consortium to expand its scope to the use of radio-frequency identification (RFID) technology in the healthcare sector.

Anti-Counterfeit Pharmaceutical Packaging Market Highlights 2020 – 2029

The global anti-counterfeit pharmaceutical packaging market is anticipated to gain a sizeable revenue and witness a significant CAGR during the forecast period, i.e., 2021 – 2029. This can be accounted to the increasing number of counterfeit products and growing demand for well-protected pharmaceutical drug packaging. According to the WHO, 1 out of every 10 medical products in developing countries is counterfeited or substandard. Amongst all the regions in the world, 42% of the reports came from Africa. Along with these, rising emphasis of manufacturers to safeguard their brand identities and stringent government regulations to prevent illegal drug channeling are also expected to drive growth to the market in the near future. Furthermore, development of innovative technologies for identification and authentication of medicines is estimated to provide impetus to the market in the coming years.

The anti-counterfeit pharmaceutical packaging market can be segmented by technology into mass encoding, security printing & graphics, holograms, RFID, and security ink coatings. Out of these, the mass encoding segment is projected to hold a significant market share during the forecast period, owing to its excellent product tracking solution in several nodes of the supply chain management. However, the segment for RFID is estimated to register highest growth by the end of 2029, which can be attributed to the better tracking features and product security of this technology. Additionally, on the basis of feature, the segments for covert & overt features are evaluated to grow with a notable CAGR during the forecast period. This can be credited to the increasing adoption of covert & overt systems as they are able to offer authenticated packaging in the form of a visual representation or any other comprehensive method which is extremely hard to copy without a particular detection device.

Anti-Counterfeit Pharmaceutical Packaging Market Graph

Global Anti-Counterfeit Pharmaceutical Packaging Market Regional Synopsis

On the basis of regional analysis, the anti-counterfeit pharmaceutical packaging market is segmented into five major regions, including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa. The North American region is predicted to account for the largest share in the market by both value and volume during the forecast period, owing to the rising focus on promoting the use of sustainable anti-counterfeit packaging alternatives and the presence of the majority of key players. However, the Asia Pacific is calculated to record immense growth during the forecast period on the back of the growing realization among consumers that has led to them to become more aware regarding what they are buying before consumption, which in turn is also estimated to increase the demand of these packaging in this region. In addition, rising adoption of security technologies for medicines in China alone is also expected to drive market growth in the region. CLICK TO DOWNLOAD SAMPLE REPORT 

Anti-Counterfeit Pharmaceutical Packaging Market Share Image

The anti-counterfeiting pharmaceutical packaging market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

Market Segmentation

Our in-depth analysis of the anti-counterfeit pharmaceutical packaging market includes the following segments:

By Technology

  • Holograms
  • Security Printing & Graphics
  • Security Ink Coatings
  • RFID
  • Mass Encoding

By Feature

  • Tampered Evidence
  • Forensic Makers
  • Overt Features
  • Covert Features
  • Track & Trace Technologies

Growth Drivers

  • Strict Policy and Regulatory Landscape Leading to Rising Demand for Anti-Counterfeit Pharmaceutical Packaging
  • Rise of Development Innovate Technologies for Pharmaceutical Packaging


  • Expensive Setup of Anti-Counterfeit Pharmaceutical Packaging Systems

Top Featured Companies Dominating the Market

  • Avery Dennison Corporation
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • CCL Industries Inc.
  • DuPont de Nemours, Inc.
  • AlpVision S.A
  • Applied DNA Sciences Inc.
  • ATL Corp.
  • Alien Technology, LLC
  • Authentix, Inc.
  • Impinj, Inc.


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