360 Degree Camera Market - Regional Analysis
North America Market Insights
The North America 360 degree camera market is expected to hold 40.1% of the global revenue share through 2035, driven by the growing demand from immersive media, real-time surveillance, and AR/VR content development. The increasing investments in 5G infrastructure and traffic management are likely to accelerate the installation of 360-degree cameras. The NTIA’s Broadband Equity, Access, and Deployment (BEAD) program and the Innovation, Science and Economic Development Canada’s (ISED) rural broadband deployment initiatives are also contributing to the increasing production and commercialization of advanced camera technologies.
The sales of 360 degree cameras in the U.S. are increasing at a high pace, owing to the government-backed ICT initiatives. The high consumer demand for immersive content and enterprise use in surveillance, retail analytics, and remote monitoring is further accelerating the trade of 360-degree cameras. The New York State Society of Certified Public Accountants reveals that the global social media industry is worth USD 250 billion, employs millions of workers, serves billions of users, and has its own trade groups and training programs. In the U.S., online creators and content makers supported around 390,000 full-time jobs in 2022, which is four times the number of jobs at General Motors, the country’s largest car manufacturer. Thus, the content creation sector is substantially fueling the demand for next-gen 360-degree cameras in the country.
Europe Market Insights
The Europe 360 degree camera market is estimated to account for the second-largest revenue share throughout the study period. The 360-degree cameras are widely used in surveillance, VR content creation, automotive safety, and industrial inspection in the region. Government ICT budgets supporting smart infrastructure and digitization are also fueling the trade of 360-degree cameras. Germany, the UK, and France are the leading marketplaces for 360-degree camera manufacturers. The strong presence of autonomous automakers is further accelerating the deployment of 360-degree cameras.
Germany leads the sales of 360-degree cameras, owing to the swift rise in industrial digitization, increasing registration of autonomous vehicles, and the growing demand for advanced surveillance. The World Economic Forum (WEF) states that various small funds to incentivize AV programmes, such as €290 million distributed among 70 projects in the country, are set to advance vehicle autonomy. Such developments are directly reflecting a positive influence on the adoption of 360-degree cameras.
APAC Market Insights
The Asia Pacific 360 degree camera market is foreseen to increase at the fastest CAGR from 2026 to 2035, owing to rapid digitalization and immersive media demand. The hefty investments in surveillance and security are set to increase the installation of advanced camera systems. The automotive testing, live-streaming, healthcare, and industrial monitoring needs are also contributing to the increasing sales of 360-degree cameras. In addition, the growing content creation trend is further increasing the adoption of next-gen camera systems.
The market in India is expected to increase at a high pace during the projected timeframe. Industrial automation and safety needs are accelerating the installation of 360-degree cameras. The smart city initiatives and traffic management efforts are further fueling the deployment of 360-degree cameras. The India Brand Equity Foundation (IBEF) study estimates that the country's entertainment and media industry is projected to register a growth of 9.7% annually in revenues to reach USD 73.6 billion by FY27. The booming entertainment industry is also opening lucrative doors for the key players in the years ahead.
