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Trends and Innovations in Retail Industry

A Look at Retail Trends. What Can Retailers Gain from the Adoption of Emerging Technologies?

The retail industry encompasses businesses that serve as middlemen between manufacturers and consumers by purchasing products from manufacturers and then reselling them to consumers through various channels like brick-and-mortar stores or online platforms. The industry has recently experienced significant changes as a result of online shopping growth in popularity alongside increased e-commerce usage which has greatly impacted the way things are done in retailing. According to our recent analysis, more than 22 percent of retail sales around the world are online till 2022. Furthermore, e-commerce retail sales accounted for more than USD 5 Trillion in the same year. To cater to consumers' preferences better nowadays, companies must devise new strategies aimed at delivering a more personalized experience while adapting existing technologies to allow for integrated shopping experiences across multiple channels such as online platforms or mobile applications while still maintaining a physical presence within traditional stores. Further, it is vital for companies to remain updated with the latest trends in retail in order to be able to project their customers' demands and strategize accordingly. Understanding which trends are on the rise and which ones are expected to fade away provides companies with a competitive advantage. Emerging trends within the industry are driven by a combination of consumer preferences, technological advancements, and economic factors. By embracing these emerging trends and utilizing location intelligence tools businesses will be better positioned to face the challenges within this fiercely competitive market.


Embracing Digital Disruption in Retail: How Retailers Can Benefit

The rise of digital disruption can be attributed to multinational corporations like Amazon and Alibaba who have tapped into the power of data to gain valuable customer insights. By customizing their offerings and enhancing the customer experience these companies have managed to stay ahead in the game. Moreover, their financial power has enabled them to invest in cutting-edge technologies like AI and automation. Thereby operating with utmost efficiency. As a result, the retail industry has faced significant implications compelling retailers to embark on digital transformation and prioritize the customer experience to avoid falling behind.

Retailers are currently facing fierce competition from online stores. Compelling them to seek ways to deliver an effortless omnichannel experience for their customers. This involves not only offering competitive pricing but also providing personalized customer service and enhanced convenience. Additionally, retailers must possess the ability to swiftly adapt and cater to evolving customer requirements. Advancements in artificial intelligence and automation present retailers with an opportunity to boost efficiency, lower expenses, and enhance customer satisfaction. Taking Amazon as a case in point their website recommendations have completely revolutionized the retail industry. However, the real game changer was when they ventured offline by acquiring Whole Foods and establishing their own physical stores such as Amazon Books, Amazon 4 stars Amazon Go, and the recently launched cashier-free Amazon Grocery store. To stay pertinent and competitive within the ever-changing domain of retail it is imperative for retailers to fully embrace the most recent trends and advancements. This blog post will delve into five essential trends that are currently reshaping the retail industry ultimately revolutionizing the way businesses engage with their customer base.

1. Omnichannel Experience: The upward push of e-commerce has precipitated businesses to adopt an omnichannel approach, integrating online and offline channels seamlessly. It was observed that Brands with a top omnichannel customer engagement see a 9.6% every year boom in annual revenue, as compared to a 3.6% for ineffective omnichannel branding strategies. Customers now anticipate a unified shopping experience, permitting them to browse, buy, and go back products through more than one touchpoint. Today customers use a median of about six touchpoints, with 50% regularly the use of greater than 4. For example, a well-known U.S. Store achieved excellent quarterly results in 2020, with its sales growth of 25.1% and virtual sales hovering through 193%. As a result, retailers are investing in technology that permits customized tips, bendy transport alternatives, and steady logo reviews throughout diverse platforms.

2. Emergence of Digital Retail: The rise of digital advertising has prompted businesses to adopt digital media as a means of promoting their offerings. This shift in consumer behavior paves the way for the development of novel retail channels like virtual stores, kiosks, and augmented reality in retail market. It has been found that 70% of consumers would shop more frequently if they used AR, and 65% said they would be more confident in making purchases if they used 3D and AR. Through these advancements, companies can now engage with customers through different avenues. Retail media networks offer enterprises the opportunity not only to advertise directly to consumers but also to measure campaign efficacy. Such insights enable businesses to optimize marketing strategies while gaining valuable feedback on how brick-and-mortar establishments influence customer interactions.

3. In-store fulfillment: Retailers are aiming to expand their market share by meeting the demand of customers who seek quick delivery times. To achieve this, they are establishing micro fulfillment centers in close proximity to their customers. As a result, it reduces delivery times and ultimately enhances customer satisfaction. In addition, last-mile delivery services have played a crucial role in decreasing the time, as it takes for customers to receive their orders ensuring an expedient and efficient process. The utilization of automated guided vehicles (AGVs), autonomous mobile robots (AMRs), and drones further assists retailers in efficiently and cost-effectively delivering last-mile orders. Notably, more than 72% of order fulfillment operations and warehouses that have implemented AMRs have witnessed significant improvements across key performance indicators such as cycle times, productivity, and inventory efficiency.

4. Lightning-Fast Transactions: Tap, Pay, and Go: The retail industry is being revolutionized by advanced technologies like contactless payments and digital checkouts. These technologies enable customers to make secure and swift payments without the hassle of manually entering payment details. For instance, near-field communication (NFC) technology allows customers to complete transactions by simply tapping their phone on a payment terminal. It is worth mentioning that over 70% of retailers are projected to accept some form of contactless payment in 2021. Including contactless cards that can be waved or tapped on a card reader. As well as digital wallet payments on mobile devices (57% in comparison to 43% in 2019). Additionally, a significant number of customers rely on their smartphones as their primary digital touchpoint. Furthermore. Contactless point of sale (POS) solutions such as scan and go (which uses a smartphone for payment authentication). Facial ID checkouts, and wearable devices harness biometric information for more secure transactions.

5. Streamlining In-Store Navigation with Indoor Location Monitoring: The widespread availability of mobile devices, coupled with advancements in data processing capabilities has provided opportunities for location-based services and technologies. Currently, more than 300 million Americans utilize smartphones with 86% of American adults owning one. This means that the majority of individuals are carrying a powerful device that utilizes wireless technologies like 3G/LTE, Wi Fi, and Bluetooth to connect to the world around them. As a result, companies have been able to develop methods for accurately tracking and pinpointing individuals' locations indoors. This has led to the creation of intricate indoor navigation and positioning systems (IPS). IPSs have gained popularity in recent years as they can assist with inventory tracking identify individuals in specific areas and even alert authorities when someone enters a dangerous zone. Moreover, by utilizing indoor location intelligence to determine a user’s precise location and offer navigational guidance businesses can enhance customer experience and improve operational efficiency.


Globally, which economies are leading the way in retail innovation?

Due to the pandemic, there has been a significant contraction of 4.3% in global economy over the past year. However, digitalization continues to thrive worldwide amidst these challenging times. The rapid growth of our economies combined with increasing urbanization facilitated investments from businesses into cutting-edge technologies such as e-commerce mobile payments, artificial intelligence (AI), and big data analytics (BDA). Consequently, businesses across the Asia Pacific have gained better abilities to precisely target their customers. Over time Indian retail sector transformed into one of its most vibrant industries owing to technological advancements contributing more than 11% towards the Indian Gross Domestic Product (GDP) while also employing over 7% of its workforce; making it one of the world’s fastest-growing markets. Similarly, the retail revolution in China has reshaped shopping patterns and consumer behavior. For example, Changsha China is home to B+Tube; an interactive beauty product shopping platform that provides users with an engaging and exciting online shopping experience through video content.

A Bright Future Lies Ahead

The retail industry is undergoing significant changes due to emerging trends and shifts in existing ones. It is expected to undergo even more transformation in the near future. Consumers are becoming more conscious of their choices and their impact on the environment, and they are seeking brands that prioritize ethics and sustainability. To remain competitive, companies must be willing to adapt and keep up with the latest trends. After reading this we would like to ask you: How prepared are you to leverage recent trends and technologies to enhance your customers' retail experience? Are you eager to revolutionize shopping before customers even enter your store with cutting-edge insights? If the answer is yes. Then please get in touch with our team of experts who are dedicated to helping you integrate the right technology into your store. This will not only increase customer engagement but also ensure that you stay ahead in a highly competitive market.

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swara-keni
Swara Keni

Head- Global Business Development

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