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Smart Electric Toothbrush Market Trends

  • Report ID: 2295
  • Published Date: Nov 03, 2023
  • Report Format: PDF, PPT

1. Introduction

1.1. Market Definition

1.2. Market Segmentation

2. Research Methodology

2.1. Variables (Dependent and Independent)

2.2. Multi Factor Based Sensitivity Model

3. Executive Summary- Global Smart Electric Toothbrush Market

4. Market Dynamics

4.1. Drivers

4.2. Challenges

4.3. Opportunities

5. Global Smart Electric Toothbrush Market Outlook

5.1. Market Size and Forecast, 2018-2027

5.1.1. By Value (USD Million)

5.2. Market Share and Forecast, 2018-2027

5.2.1. By Connectivity

5.2.1.1.  Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)

5.2.1.1.1.  Bluetooth, 2018-2027F (USD Million)

5.2.1.1.2.  Wi-Fi, 2018-2027F (USD Million)

5.2.2. By Price Range

5.2.2.1.  Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)

5.2.2.1.1.  Low, 2018-2027F (USD Million)

5.2.2.1.2.  Medium, 2018-2027F (USD Million)

5.2.2.1.3.  High, 2018-2027F (USD Million)

5.2.3. By Distribution Channel

5.2.1.1.  Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)

5.2.3.1.1.  Online, 2018-2027F (USD Million)

5.2.3.1.2.  Offline, 2018-2027F (USD Million)

5.2.4. By Region

5.2.4.1.  Smart Electric Toothbrush Market Share (%), By Region (2018-2027F)

5.2.4.1.1.  North America, 2018-2027F (USD Million)

5.2.4.1.2.  Europe, 2018-2027F (USD Million)

5.2.4.1.1.  Asia Pacific, 2018-2027F (USD Million)

5.2.4.1.2.  Latin America, 2018-2027F (USD Million)

5.2.4.1.2.  Middle East & Africa, 2018-2027F (USD Million)

6.North America Smart Electric Toothbrush Market Outlook

6.1. Market Size and Forecast, 2018-2027

6.1.1. By Value (USD Million)

6.2. Market Share and Forecast, 2018-2027

6.2.1. By Connectivity

6.2.1.1.  Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)

6.2.1.1.1.  Bluetooth, 2018-2027F (USD Million)

6.2.1.1.2.  Wi-Fi, 2018-2027F (USD Million)

6.2.2. By Price Range

6.2.2.1.  Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)

6.2.2.1.1.  Low, 2018-2027F (USD Million)

6.2.2.1.2.  Medium, 2018-2027F (USD Million)

6.2.2.1.3.  High, 2018-2027F (USD Million)

6.2.3. By Distribution Channel

6.2.3.1.  Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)

6.2.3.1.1.  Online, 2018-2027F (USD Million)

6.2.3.1.2.  Offline, 2018-2027F (USD Million)

6.2.4. By Country

6.2.4.1.  Smart Electric Toothbrush Market Share (%), By Country (2018-2027F)

6.2.4.1.1.  U.S., 2018-2027F (USD Million)

6.2.4.1.2.  Canada, 2018-2027F (USD Million)

7.Europe Smart Electric Toothbrush Market Outlook

7.1. Market Size and Forecast, 2018-2027

7.1.1. By Value (USD Million)

7.2. Market Share and Forecast, 2019-2027

7.2.1. By Connectivity

7.2.1.1.  Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)

7.2.1.1.1.  Bluetooth, 2018-2027F (USD Million)

7.2.1.1.2.  Wi-Fi, 2018-2027F (USD Million)

7.2.2. By Price Range

7.2.2.1.  Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)

7.2.2.1.1.  Low, 2018-2027F (USD Million)

7.2.2.1.2.  Medium, 2018-2027F (USD Million)

7.2.2.1.3.  High, 2018-2027F (USD Million)

7.2.3. By Distribution Channel

7.2.3.1.  Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)

7.2.3.1.1.  Online, 2018-2027F (USD Million)

7.2.3.1.2.  Offline, 2018-2027F (USD Million)

7.2.4. By Country

7.2.4.1.  Smart Electric Toothbrush Market Share (%), By Country (2018-2027F)

7.2.4.1.1.  Germany, 2018-2027F (USD Million)

7.2.4.1.2.  U.K., 2018-2027F (USD Million)

7.2.4.1.1.  France, 2018-2027F (USD Million)

7.2.4.1.2.  Italy, 2018-2027F (USD Million)

7.2.4.1.2.  Spain, 2018-2027F (USD Million)

7.2.4.1.1.  Russia, 2018-2027F (USD Million)

7.2.4.1.2.  Rest of Europe, 2018-2027F (USD Million)

8.Asia Pacific Smart Electric Toothbrush Market Outlook

8.1. Market Size and Forecast, 2018-2027

8.1.1. By Value (USD Million)

8.2. Market Share and Forecast, 2019-2027

8.2.1. By Connectivity

8.2.1.1.  Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)

8.2.1.1.1.  Bluetooth, 2018-2027F (USD Million)

8.2.1.1.2.  Wi-Fi, 2018-2027F (USD Million)

8.2.2. By Price Range

8.2.2.1.  Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)

8.2.2.1.1.  Low, 2018-2027F (USD Million)

8.2.2.1.2.  Medium, 2018-2027F (USD Million)

8.2.2.1.3.  High, 2018-2027F (USD Million)

8.2.3. By Distribution Channel

8.2.3.1.  Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)

8.2.3.1.1.  Online, 2018-2027F (USD Million)

8.2.3.1.2.  Offline, 2018-2027F (USD Million)

8.2.4. By Country

8.2.4.1.  Smart Electric Toothbrush Market Share (%), By Country (2018-2027F)

8.2.4.1.1.  China, 2018-2027F (USD Million)

8.2.4.1.2.  India, 2018-2027F (USD Million)

8.2.4.1.2. Japan, 2018-2027F (USD Million)

8.2.4.1.1.  South Korea, 2018-2027F (USD Million)

8.2.4.1.2.  Australia, 2018-2027F (USD Million)

8.2.4.1.2.  Singapore, 2018-2027F (USD Million)

8.2.4.1.2.  Thailand, 2018-2027F (USD Million)

8.2.4.1.2.  Rest of Asia Pacific, 2018-2027F (USD Million)

9.Latin America Smart Electric Toothbrush Market Outlook

9.1. Market Size and Forecast, 2018-2027

9.1.1. By Value (USD Million)

9.2. Market Share and Forecast, 2019-2027

9.2.1. By Connectivity

9.2.1.1.  Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)

9.2.1.1.1.  Bluetooth, 2018-2027F (USD Million)

9.2.1.1.2.  Wi-Fi, 2018-2027F (USD Million)

9.2.2. By Price Range

9.2.2.1.  Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)

9.2.2.1.1.  Low, 2018-2027F (USD Million)

9.2.2.1.2.  Medium, 2018-2027F (USD Million)

9.2.2.1.3.  High, 2018-2027F (USD Million)

9.2.3. By Distribution Channel

9.2.3.1.  Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)

9.2.3.1.1.  Online, 2018-2027F (USD Million)

9.2.3.1.2.  Offline, 2018-2027F (USD Million)

9.2.4. By Country

9.2.4.1.  Smart Electric Toothbrush Market Share (%), By Country (2018-2027F)

9.2.4.1.1.  Brazil, 2018-2027F (USD Million)

9.2.4.1.2.  Mexico, 2018-2027F (USD Million)

9.2.4.1.2.  Argentina, 2018-2027F (USD Million)

9.2.4.1.2.  Rest of Latin America, 2018-2027F (USD Million)

10.Middle East & Africa Smart Electric Toothbrush Market Outlook

10.1. Market Size and Forecast, 2018-2027

10.1.1. By Value (USD Million)

10.2. Market Share and Forecast, 2019-2027

10.2.1. By Connectivity

10.2.1.1.  Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)

10.2.1.1.1.  Bluetooth, 2018-2027F (USD Million)

10.2.1.1.2.  Wi-Fi, 2018-2027F (USD Million)

10.2.2. By Price Range

10.2.2.1.  Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)

10.2.2.1.1.  Low, 2018-2027F (USD Million)

10.2.2.1.2.  Medium, 2018-2027F (USD Million)

10.2.2.1.3.  High, 2018-2027F (USD Million)

10.2.3. By Distribution Channel

10.2.3.1.  Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)

10.2.3.1.1.  Online, 2018-2027F (USD Million)

10.2.3.1.2.  Offline, 2018-2027F (USD Million)

10.2.4. By Country

10.2.4.1.  Smart Electric Toothbrush Market Share (%), By Country (2018-2027F)

10.2.4.1.1.  Israel, 2018-2027F (USD Million)

10.2.4.1.2.  Saudi Arabia, 2018-2027F (USD Million)

10.2.1.1.1.  UAE, 2018-2027F (USD Million)

10.2.1.1.2.  South Africa, 2018-2027F (USD Million)

10.2.1.1.1.  Rest of Middle East & Africa, 2018-2027F (USD Million)

11.Competitive Landscape

11.1. Company Profiles

11.1.1. Koninklijke Philips NV

11.1.1.1. Company Overview

1.1.1.2. Business Strategy

11.1.1.2.1. Growth Expansion Strategy

11.1.1.2.2. Distribution Channel Strategy

11.1.1.3. Key Product Offerings

11.1.1.4. Financial Performance

11.1.1.5. Key Performance Indicators

11.1.1.6. Risk Analysis

11.1.1.7. Recent Development

11.1.1.8. Regional Presence

11.1.1.9. SWOT Analysis

11.1.2.   Procter & Gamble (Oral-B)

11.1.3.   Kolibree

11.1.4.   ONVI, LLC

11.1.5.   Colgate Palmolive

11.1.6.   Beam Technologies Inc

11.1.7.   Xiaomi

11.1.8.   Soocas (Shenzhen) Technology Co., Ltd

Smart Electric Toothbrush Market Trends

Growth Drivers

  • Growing Adoption of the Product among Consumers with Oral Health Issues – The global demand for this product is helped by its ability to make life easier, especially for people with a variety of disabilities. One of the main contributors to an increase in demand is, moreover, a large number of hospital admissions as a result of different health problems. The ease of use and the reduction in energy consumption for brushing teeth with a deeper cleanse make this product an excellent choice. 41% of adults claim they have used an electronic toothbrush in the last six months, according to 2022 research.
  • Decrease in Youth Unemployment – The demand for the product is strongly influenced by a reduction in youth unemployment rates around the world. This is due to an increasing preference for innovation and new products among young people. In addition, the growth in consumption is being driven by a growing number of people living in cities around the world that are experiencing an increase. Urban residents' high purchasing power and increased awareness of the value of using the goods encourage this.
  • Increasing Awareness Regarding Oral Hygiene – The increasing incidence of teeth problems that people are facing is a key reason for the increase in awareness about Oral Hygiene. Several dental issues, including tooth decay, gum disease, and dry mouth, can arise when you are not properly brushing your teeth. People are increasingly looking for products that can help them evade such issues, as awareness of this problem increases. Compared to manual toothbrushes, electric toothbrushes are able to remove more plaque and bacteria from teeth and can also lessen gum disease and gingivitis. The market for electric toothbrushes is primarily driven by rising oral hygiene awareness and the popularity of electric toothbrushes.

Challenges

  • Lack of Awareness Regarding the Product – Lack of awareness regarding the advantages of using an electric toothbrush to cleanse better and maintain the health of a tooth in brushing compared to a regular toothbrush resulted in restraining the adoption rate of the product. Therefore, this factor is acting as a hamper to the market growth.
  • High-Cost of the Product May Impede the Market Growth
  • Brushing more Frequently can Damage Gums which is Likely to Hamper the Market Growth.

Smart Electric Toothbrush Market: Key Insights

Base Year

2023

Forecast Year

2024-2036

CAGR

~ 10%

Base Year Market Size (2023)

 ~ USD 549 Million

Forecast Year Market Size (2036)

 ~ USD 1 Billion

Regional Scope
  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
Browse Key Market Insights with Data Illustration:

Author Credits:  Abhishek Verma, Hetal Singh


  • Report ID: 2295
  • Published Date: Nov 03, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Growing adoption of the product among consumers with oral health issues, decrease in youth unemployment, and, increasing awareness regarding oral hygiene are the major factors driving the growth of the smart electric toothbrush market.

The market size of smart electric toothbrush is anticipated to attain a CAGR of 10% over the forecast period, i.e., 2024-2036.

The major players in the market are Colgate-Palmolive Company, Soocas Technology, Oral-B, Royal Philips, Caresmith, MIRISE Co., Ltd., Guangzhou Stars Pulse Co., Ltd., Panasonic Corporation, Yume Shokunin Co., Ltd, UFC SUPLLY Co., Ltd and others.

The Bluetooth segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in the North America region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
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