Smart Electric Toothbrush Market Analysis

  • Report ID: 2295
  • Published Date: Sep 08, 2025
  • Report Format: PDF, PPT

Smart Electric Toothbrush Market Segmentation:

Connectivity Segment Analysis  

The smart electric toothbrush market from the Bluetooth segment is expected to hold a share of 55% during the forecast period. As they analyze dental care issues and enhance brushing behaviours, smart electric toothbrush demand is growing significantly. The demand for smart electric toothbrushes is progressing at a substantial rate as it analyses dental care problems and improves brushing habits. In addition, the toothbrush is made with a variety of intelligent technologies that enable it to collect information from its mouth by means of 3D motion sensors. Bluetooth and WiFi allow easy navigation of the oral cavity.

Price Range Segment Analysis  

Smart electric toothbrush market from the medium range segment is anticipated to hold a share of 46% by the end of 2035. A major factor for which this category is expected to experience strong growth is the increasing disposable income in almost all regions of the world. Due to rising per capita income, the people of the Middle East and Africa region are expected to have more purchasing power which is likely to lead to market growth. The average disposable income for South African households in 2022 was roughly USD 2,638 South African rand. The average discretionary income in the prior year was USD 2,630 thus this was marginally higher. Therefore, this factor is accelerating the growth of the segment.

Our in-depth analysis of the global market includes the following segments:

                          Type

  • Battery Powered
  • Rechargeable

                          Connectivity

  • Bluetooth
  • Wi-Fi Enabled

                           Price Range

  • Low
  • Medium
  • High

                           Distribution Channel

  • Online
  • Offline

                            End-User

  • Male
  • Female

Browse key industry insights with market data tables & charts from the report:

Frequently Asked Questions (FAQ)

In the year 2026, the industry size of smart electric toothbrush is evaluated at USD 4.26 billion.

The global smart electric toothbrush market size exceeded USD 4.01 billion in 2025 and is set to expand at a CAGR of over 6.8%, surpassing USD 7.74 billion revenue by 2035.

North America smart electric toothbrush market will dominate over 36% share by 2035, driven by the presence of major key players and increasing personal consumption expenditure.

Key players in the market include Colgate-Palmolive Company, Soocas Technology, Oral-B, Royal Philips, Caresmith, MIRISE Co., Ltd., Guangzhou Stars Pulse Co., Ltd., Panasonic Corporation, Yume Shokunin Co., Ltd, UFC SUPLLY Co., Ltd.
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