Washing Machine Market Regional Analysis:
APAC Market Insights
The washing machine market in Asia Pacific is predicted to account for the largest share of 50% by 2035 propelled by the rising urbanization. The exposure to new lifestyles and trends that come with living in metropolitan areas increases demand for washing machines in the region.
Urban areas with a higher number of nuclear families and working professionals are exposed to new lifestyles and trends, and the increasing cost-effectiveness is expected to raise the market demand for washing machines that are both efficient and quick. In India, more than 460 million people live in urban areas and the figure is increasing annually by over 2%.
North American Market Insights
The North America washing machine market is estimated to be the second largest, during the forecast timeframe led by increasing outdoor & recreational activities. As more and more people in the region will be involved in outdoor activities, they tend to generate more dirty and sweaty clothes which is expected to result in higher demand for washing machines. In 2023, more than 95% of Americans indicated that they intend to engage in outdoor activities in the future year, up from around 90% the previous year.
