Visual Analytics Market Segmentation By Component (Software, Service); By Deployment (On-Demand, On-Premise); By End Use Industry (IT, Retail, BFSI, Manufacturing, Military & Defense, Transportation & Logistics and Others); By Intended Audience (OEMs, System Integrators, Research, Government, Private Equity Groups and Others) - Global Demand Analysis & Opportunity Outlook 2027

  • Report ID: 688
  • Published Date: Feb 10, 2023
  • Report Format: PDF, PPT

Introduction to Product

Visual Analytics can be described as the science of analytical reasoning which is further supported by interactive visual interfaces in order to visually represent the information. It permits business decision makers to collectively use their human capabilities with the data processing, retrieving and storage capacities to gain insight into complex business problems, thereby enabling them to make strategic business decisions.

With the technological advancement, the data volume and movement both have amplified enormously. Thus, in last few decades there has been a boom in data analytics industry with companies coming up with new and more interactive solutions to cater diverse industrial needs. Amongst this, visual analytics is one the fastest growing trend in the advanced data analytics market.

Visual analytics find an extensive use in various industries. For instance, visual analytics has made a mark in traffic modelling and simulation where combination of interactive visual techniques and statistical computational methods coupled with machine learning is used to support data modelling and analysis of time series data. Visual analytics is also used in the analysis, evaluation, and prediction of traffic volumes based on GPS tracking. Additionally, it is immensely used in data centric industries for cyber security analysis where it is difficult to identify which data is relevant.

Market Size and Forecast

The visual analytics market is anticipated to record a CAGR of around 22% during the forecast period i.e. 2019-2027. The market is segmented by component, deployment, end use industry, intended audience & region. The global attempt of various government agencies to standardize the data security protocols is anticipated to be one of the driving factors behind the growth of the global visual analytics market during the forecast period. The end use industry segment is further bifurcated into retail, IT, BFSI, military & defense, manufacturing, and transportation & logistics. Out of these, the field of logistics and supply chain is anticipated to invest highly in information technology to improve data quality and availability on the back of the fact that the supply chain intelligence provide demand patterns, quality and customer requirements from numerous sources for demand driven planning. The software provides forecasts, production planning based on sophisticated algorithms, and calculation of inventory policies. The supply chain industry is anticipated to grow significantly on the back of growing necessity for real-time data management from various logistics operations. Additionally, cloud deployment model used in visual analytics is anticipated to grow owing to rising adoption of cloud technology, thereby positively impacting the global visual analytics market.

Visual Analyticsmarket share Graph

Growth Drivers

Growing Technological Advancements

Advancement in data interactions and solutions will significantly affect the visual analytics market on the back of the vendors' use of Apache open source technologies and SQL-on-Hadoop, in-memory computing, and in-database processing. Additionally, recent advances include continuous updating analytics capacities and dashboards which allows data movement into Hadoop clusters rather than traditional data warehouses. These technologies will enable business intelligence users and visual analytics application users to explore data hubs for daily, operational requirements and ad-hoc queries instead of waiting for batch cycles to conclude.

Rise in Demand

One of the major factors driving the growth of visual analytics market is the rising demand for visual analytics tools among enterprises to access, interpret, and analyze information.


Lack of Trained Professionals

There are inadequate trained personnel who are efficient in working with business intelligence tools. Additionally, enterprises cannot solely depend on visual analytics tools as some of these tools can also have errors as they are still in developing stage. Hence their use require proper supervision and knowledge. These factors are anticipated to negatively affect the growth of the market over the forecast period.

Market Segmentation

Our-in depth analysis of the visual analytics market includes the following segments:

By Component

  • Software
  • Services

By Deployment

  • On Demand
  • On Premise

By End Use Industry

  • IT
  • Retail
  • BFSI
  • Manufacturing
  • Military & Defense
  • Transportation & Logistics
  • Others

By Intended Audience

  • OEMs
  • System integrators
  • Research
  • Government
  • Private Equity Groups
  • Others

By Region

On the basis of regional analysis, the visual analytics market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.

North America is anticipated to hold the largest market share owing to rise in technological developments and applications of visual analytics in various industries coupled with merging of IoT, big data and cloud technology. In Europe region, the market for visual analytics is anticipated to witness high growth rate on the back of growing demand for business intelligence technology aiming to improve the business productivity. In Asia-Pacific region, the increasing investments in research and development, the use of visual analytics is increasing gradually. Several companies in the region are already in the process of implementing visual analytics solutions. Additionally, this region is considered to witness growth in the visual analytics market with developing countries like Japan, Singapore, China and India that are hugely investing in technology coupled with the presence of diverse manufacturing industries which are further estimated to boost the market growth.

The visual analytics market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • South America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain,) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis. 
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE), North Africa, South Africa) Market size, Y-O-Y growth & Opportunity Analysis

Top Featured Companies Dominating the Market

  • Tableau Software
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis 
  • SAP SE
  • Qlik Technologies
  • TIBCO Software
  • ADVIZOR Solutions Pvt. Ltd.
  • SAS Institute
  • Oracle Corporation
  • MicroStrategy
  • IBM Corporation
  • Alteryx, Inc.


In the News

Author Credits:  Abhishek Verma, Hetal Singh

  • Report ID: 688
  • Published Date: Feb 10, 2023
  • Report Format: PDF, PPT

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