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Social media analytics market Segmentation By Type (Solution, Services Support & Maintenance, Consulting Services, Training & Education); By Deployment (Cloud & On-Premise); By Organization Size (Large Enterprises, Small & Medium Enterprises); By Application (Customer Segmentation & Targeting, Multichannel Campaign Management, Competitor Bench Marking, Customer Behavioral Analysis, Marketing Measurement and Others); By Vertical - Global Demand Analysis & Opportunity Outlook 2027

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Inflation And Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.

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Purchasing power in the couPurchasing power in the country is expected to fell nearly by 2.5%. On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.                                                         Request Insights

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Global Social Media Analytics market Overview

Social media analytics is in-depth study of an individual’s personal information from social Media. It helps in tracking the trend and behavior of consumers accessing the e-commerce website.Social media analytics is utilized by various social websites such as Facebook, twitter, instagram and snapchat. Additionally, Social media analytics is used to regularly monitor the social websites to track the trends of the consumer buying pattern.

Social media analytics is new source of data book that is used by various industries to witness the market trend and demand of people for various products. Social media analytics is used by various marketing companies to analyze the competition amongst the key players of that particular market.Social media analytics is used by the national politics parties of countries at the time of elections to notice the drawback and advantage for political parties.Various fantasy applications in social networking websites for fun and entertainment of users trace out the additional personal information’s is used to sell it to various marketing companies.

Market Size & Forecast

The global social media analytics market is expected to reach USD 3.7 billion in 2017 to USD 19 billion in 2027 with a significant CAGR of 28% till the period of 2018-2027.Rise in demand for online shopping and marketing from various marketing companies for advertisement and selling of products in North America and Asia Pacific is anticipated for the significant growth of social media analytics market in forecasted period.

On the basis of regional platform, global social media analytics market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.North America is expected to hold the largest share backed by increase users on social networking sites, which strictly depends on online shopping and marketing for purchasing or selling the products till forecast period.

Asia Pacific is panned to observe substantial growth in social media analytics market on the rise of increased e-commerce business that helps to gather informative data regarding customer’s interest and trend. Additionally, increased social media users in social networking sites such as Facebook, twitter and instagram in countries such as China and India is exhibiting for the growth of market. Moreover, Europe is also expected to raise the social media analytics market with increased demand for online products with e-commerce sites.

Demand in countries such as Saudi Arabia, UAE and South Africa is expected to showcase significant growth in global social media analytics market backed by increasing retailer’s interest on targeting customer’s trends and behavior of the purchasing pattern. 

Social media analytics market Graph

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Market Segmentation

Our-in depth analysis of the global social media analytics market includes the following segments:

By Type

  • Solution
  • Services Support & Maintenance
  • Consulting Services
  • Training & Education 

By Deployment

  • Cloud
  • On-Premise

By Organization Size

  • Large Enterprises
  • Small & Medium Enterprises

By Application

  • Customer Segmentation & Targeting
  • Multichannel Campaign Management
  • Competitor Bench Marking
  • Customer Behavioral Analysis
  • Marketing Measurement
  • Others

By Vertical

  • BFSI
  • Healthcare
  • Education
  • Media & Entertainment
  • IT & Telecommunication
  • Retail
  • Government
  • Others

By Region

Global Social media analytics market is further classified on the basis of region as follows:

  • North America (U.S. and Canada)
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
  • Europe: (Germany, UK, France, Italy, Spain, BENELUX, NORDIC, Hungary, Poland, Turkey, Russia, Rest of Europe)
  • Asia-Pacific: (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia Pacific)
  • Middle East and Africa: (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa)

Social Media Analytics Market Share

Growth Drivers

According to “World Bank” report in 2018, China witness a record of USD 105 billion sale in Ecommerce business with average of USD 848 every year.

Demand from retailer sectors

Increase in e-commerce trend led the retailers to gather enough information’s regarding customer’s interest, demand and change in products is driving the growth of market.

Increased approach towards targeted audience

Social media analytics helps the marketing companies to reach the targeted audience for marketing or advertising the products information on various website.

Increasing use of social networking websites

Increased use of social networking by different age groups in North America and Asia Pacific region is positively supporting the growth of social media analytic market in future.


Online frauds

One of the key restraints which is expected to hamper the growth of market is advertisement on social media, which is ignored by few users due to increasing online frauds.

Key Players

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