Sales Coaching Software Market Trends

Growth Drivers

• Adoption of Artificial Intelligence and Machine Learning in Sales Coaching Software– As per estimation, adoption of artificial intelligence by sales teams is projected to rise by 130% in the coming years.  AI can evaluate interactions between customers and sales representatives and provide a more practical template for sales conversions to salespeople.

• Expansion of Software Product Industry – According to data from the India Brand Equity Foundation, by the end of 2025, the Indian software products industry is estimated to reach valuation of ~100 billion USD.
   
• Increasing Sales of Smartphone and Laptops – Various online channels such as smartphone or tablets provides direct and easy access to sales coaching software solutions. For instance, globally around 1.4 billion smartphones were sold in 2021, up from 1.3 billion in 2019. Furthermore, by the end of 2026, it is estimated that around 7.42 billion people worldwide will have access to a smartphone.
   
• Rising Adoption of CRM Software – Customer relationship management technology (CRM) helps businesses to improve their agility. As per recent data, sales team spends around 17% of their time of checking insights from CRM.  Moreover, 63% of companies believes CRM tools are very impactful for their business growth.
   
• Notable Investments by Organizations – According to estimates, in the United States, organizations spend about USD 68 billion every year on sales training of their employees.

Challenges

• Virtual Training Programs are less prone to Understand Capabilities of Salesperson

• Sales Coaching Software are not Completely Reliable

• Low Awareness About the Benefits of Sales Coaching Software