Adobe Inc., - launched new services in Adobe Analytics, which can efficiently deliver a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media. Brands can drive true omnichannel analysis through Customer Journey Analytics, for deeper insights on new consumer behaviors.
Altair Engineering, Inc., - acquired World Programming, a UK-based technology company specializing in data analytics software used by many of the world’s leading companies including financial services and insurance organizations. The acquisition of World Programming will strengthen Altair’s foothold in several industries including financial services, insurance, healthcare, manufacturing, asset management, telecommunications, retail, energy, and consumer products. It will provide better insights and effective planning and decision making by the consumers.
Author Credits: Abhishek Verma, Hetal Singh