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Portable Generator Market Segmentation by Fuel Type (Gasoline, Diesel, Natural Gas, and Others); Application (Emergency, and Prime/Continuous); Power (below 5 kW, 5–10 kW, and 10–20 kW); and End User (Residential, Commercial, and Industrial) – Global Demand Analysis and Opportunity Outlook 2030

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  • January, 2021: Cummins launched two new invertor-generator QG 2800i and 2500i that make 60% lesser noise. They work on gasoline and liquid propane, made primarily for Class B and truck campers.

  • September 2019: Honda introduced Honda My Generator Bluetooth App which allow operators to start, stop, and monitor critical operations of Honda portable generators through a Bluetooth interface on a smartphone.

Global Portable Generator Market Highlights 2022-2030

The global portable generator market is estimated to grow with a moderate CAGR during the forecast period, i.e., 2022-2030.  One of the major factors attributing the market growth is the aging grid infrastructure. Transmission systems that are not upgraded or maintained properly cannot sustain an additional burden of power as they generally collapse, causing the power outage, which is anticipated to drive the market growth. Growing electricity demand positively affects the market as power grids are not able to take the load, leading to frequent power cuts. According to the IEA, in 2018 the global electricity demand grew by 4% to more than 23,000 TWh. Growing investments in backup power solutions, along with growing consumer awareness for preparing for emergency, is expected to further favour market growth. Moreover, Rapid adoption of dual fuel and inverter portable generators, and extreme weather conditions are estimated to further boost the market growth. Market growth can also be attributed to factor such as rising concerns overpower stability for uninterrupted business operations during natural calamities. However, COVID-19 has negatively impacted the growth of the portable generator due to strict guidelines by the government to put a halt on non-essential services.

Portable Generator Market

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Based on fuel type, the market is segmented into gasoline, diesel, natural gas, and others. Among all, the gasoline segment holds the highest share in the market throughout the forecast period, as they are easily available, run for a longer period of time, produce less noise, and produces less harmful carbon dioxide fumes. On the basis of application, the market is segmented into prime/continuous and emergency. Out of these, the emergency segment holds the highest share over the forecast period, as generators have a running limit of 10-12 hours only. Emergency portable generators are basically used when natural calamities such as heatwaves, storms, and heavy rains, disrupt the distribution infrastructure and transmission. This is why the segment is anticipated to garner the higher share. The market is segmented on the basis of power into below 5kW, 5-10kW, and 10-20kW. Out of all, 5-10Kw holds a significant share during the forecast period, due to increasing awareness of in-house power backup and the growing demand for portable powering systems in outdoor recreational activities.

Major Macro-Economic Indicators Impacting the Market Growth

Electricity Consumption

In 2018, the world’s total energy supply was 14282 Mtoe, wherein the highest share in terms of source was captured by oil, accounting for 31.6%, followed by coal (26.9%), natural gas (22.8%), biofuels and waste (9.3%), nuclear (4.9%), hydro (2.5%), and other (2.0%). Where there was an increase in energy demand in 2018, the year 2019 witnessed slow growth as the energy efficiency improved owing to decline in the demand for cooling and heating. However, in 2020, the electricity demand decreased by 2.5% in the first quarter of 2020 due to the outbreak of Coronavirus resulting in government imposed shutdowns in order to limit the spread of the virus, which was further followed by shutdown of numerous business operations impacting their growth. This also resulted in decline of 5.8% in the worldwide CO2 emissions which was recorded to be five times larger than the one recorded during the global financial crisis in 2009. However, in 2021, the demand for oil, gas and coal is estimated to witness growth, which is further projected to create opportunities for market growth. Moreover, rising environment degradation and awareness related to climate change is motivating many key players to employ sustainable energy strategies and invest significantly in environment-friendly power generation technologies with an aim to promote sustainable development among various nations around the world. Such factors are anticipated to promote the growth of the market in upcoming years.

Global Portable Generator Market Regional Synopsis

Geographically, the market is segmented into North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa region. The market in the Asia Pacific is predicted to grow at the highest CAGR over the forecast period owing to the growing economy, and technological advancement, within the region. Rising urbanisation and industrialization is also expected to boost the market growth. Moreover, various government initiatives for the growth residential sector in countries, such as, India and China, are estimated to boost the market growth. For instance, under the Pradhan Mantri Awas Yojana in India, central government is planning to build 20 million affordable houses in urban areas across the country. This is projected to increase the demand for portable generators amongst the households in such cities, which is expected to fuel the market growth. Furthermore, in 2021, the market in North America is evaluated to occupy the largest share in terms of revenue, owing to the rapid adoption of the advanced technology, accompanied by the presence of top key players in the region. Power outages, high peak time electricity costs, and penetration of the natural gas network are expected to boost the portable generator market in this region. Increasing intensity & frequency of weather-related disasters and aging grid infrastructure is further expected to boost the market growth.

Global Portable Generator Market

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The global portable generator market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

Market Segmentation

Our in-depth analysis of the global portable generator market includes the following segments:

By Fuel Type

  • Gasoline
  • Diesel
  • Natural Gas
  • Others

By Application

  • Emergency
  • Prime/Continuous

By Power                                       

  • 5 kW
  • 5–10 kW
  • 10–20 kW

By End User

  • Residential
  • Commercial
  • Industrial

Growth Drivers

  • Increasing Power Cuts and Aging Power Grid Infrastructure
  • Rising Number of Residencies
  • Growing Urbanization and  Industrialization


  • Some Generators May Cause Air and Noise pollution
  •  Limited Running Time

Top Featured Companies Dominating the Market

  •  Honda Motor Co., Ltd.
    •  Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Yamaha Motor Co., Ltd.
  • Eaton Corporation plc
  • Siemens AG
  • Caterpillar
  • Himoinsa S.L.
  • KUBOTA Corporation
  • Wacker Neuson SE
  • Honeywell International Inc.
  • Briggs & Stratton, LLC


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