Portable Generator Market Size & Share, by Product (Convenient Portable, Inverter Portable); Fuel (Diesel, Gasoline, Gaseous); Phase (Single Phase, Three Phase); Power (Low, Medium, High); End User (Residential, Commercial, Industrial); Application (Emergency, Prime/Continuous)- Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 3236
  • Published Date: Jun 05, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Portable Generator Market size was valued at USD 6 Billion in 2023 and is set to cross USD 12 Billion by the end of 2036, registering more than 5.4% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of portable generator is evaluated at USD 6.7 Billion.

The reason behind this boost is credited to the increasing power outages attributed to the extreme changes in weather conditions and cases such as natural disasters, and many more. According to a report by the National Centers for Environmental Information in 2024, the U.S. has experienced an average of about 18 billion USD in climate disasters each year, with about 18 climate disasters in 2022 causing a total of more than 175.2 billion USD in damage and resulting in 474 fatalities.


Portable Generator Market
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Portable Generator Sector: Growth Drivers and Challenges

Growth Drivers

  • Increasing Industrialization- The electricity demand is propelling due to increased industrialization, which has led to a situation where the generators are in a constant state of upgrade or improvement. According to a report in 2021, the US economic growth has been mainly concentrated in a few places, such as 6% of the US accounts for about two-thirds of the GDP output, they have greatly increased the growth rate of the generator market size expansion in the forecasted years.
     
  • Demand for uninterrupted power supply- The unavailability of electricity can hamper several operations of SMEs (Small and Medium Enterprises) along with commercial places. A reliable power supply is required from several sources such as wind, solar, and many more which work with renewable resources. According to a report by the Center for Climate and Energy Solutions, renewable energy made up about 19.8& of electricity generation in 2020, coupled with hydro and wind making up the majority of it. This is expected to increase to 35% by 2030, and most of this increase is set to be from wind and solar.
     
  • Rising investments in power infrastructure- The increasing investments in power infrastructure, and power generation in the form of building new power plants, upgrading the existing ones, and the need for maintaining the new infrastructure leads to huge demands for generators. According to a report by IEA in 2023, a total of about 2.8 trillion USD was invested in energy in 2023, out of this, 1.7 trillion USD is for clean energy.
  • Increasing energy demand- The surge in energy demand that is driven by several factors such as economic development, population growth, and many more, has led to an increase in the demand for generators. Portable generators are highly essential for meeting the increasing energy demands which has led to an increase in their production, this in turn results in the increasing availability and demand for spare parts, repairs, and maintenance services which are essential to ensure their operation continuously. According to a report in 2024, due to the increasing population, the global energy demand increased to 69.22% in 2022 led by the increasing world population from 47.67% in 1990.

Challenges

  • Complexity of installation and maintenance- For optimal alignment and stability, portable generator systems need to be carefully designed, engineered, and installed. Along with this, regular maintenance is also required to maximize energy production and for the maintenance of structures in excellent shape. For certain users, this can be costly and time-consuming.
     
  • High Manufacturing costs- Revenues from the portable generator market may be constrained by rising manufacturing costs and mounting safety concerns. The demand for these generators is also being hampered by a variety of technical and functional limitations, including the inability to power a large number of devices, the production of huge amounts of carbon monoxide, noisy gasoline engines, and gasoline consumption. Because of this, it is inappropriate in the event of unexpected power outages, requiring operator involvement and somewhat restricting product usage.

Portable Generator Market: Key Insights

Base Year

2023

Forecast Year

2024-2036

CAGR

5.4%

Base Year Market Size (2023)

USD 6 Billion

Forecast Year Market Size (2036)

USD 12 Billion

Regional Scope

  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Portable Generator Segmentation

Fuel (Diesel, Gasoline, Gaseous)

Gasoline segment is likely to hold more than 42% portable generator market share by 2036. The segment's lucrative growth can be propelled by its convenience, versatility, and affordability, as there is a high demand for gasoline generators because they are less expensive than other backup power solutions, making it a better option on budget for consumers.

Moreover, gasoline generators are widely used in several applications in homes and businesses during power outages. According to a report by the U.S. Energy Information Administration in 2024, the global production of liquid fluids is expected to cross 1.9 billion b/d by 2025. Additionally, the demand for natural gas portable generators is also increasing owing to their reliability, fuel efficiency, and low emissions. They also offer a clear burning fuel which produces less pollutants.

End User (Residential, Commercial, Industrial)

By 2036, residential segment in the portable generator market is set to reach USD 31 Billion, due to the increase in residential areas along with the necessity for reducing the environmental footprint and becoming more sustainable in our practices. According to a report by the World Bank in 2023, it is slated that about 50% of the population lives in urban areas & by 2045 the global urban population is predicted to surpass 6 billion.

Moreover, the usage of generators that produce lower emissions coupled with the usage of less energy helps to fulfill such objectives, and the generators that use green energy, renewable and alternative fuels can also fulfill the goal of being more environmentally conscious.

Our in-depth analysis of the portable generator market includes the following segments:

          Fuel

  • Diesel
  • Gasoline
  • Gaseous

          End User

  • Residential
  • Commercial
  • Industrial

         Product

  • Convenient Portable
  • Inverter Portable

          Phase

  • Single Phase
  • Three Phase

          Power

  • Low
  • Medium
  • High

         Application

  • Emergency
  • Prime/Continuous

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Portable Generator Industry - Regional Synopsis

APAC Market Statistics

Asia Pacific in portable generator market is expected to account for around 32% revenue share by 2036. The market expansion in the region is expected on account of the presence of natural gas such as coal, biofuels, and many more. According to a report, in 2023 APAC holds about 43% of the global coal reserves.

Furthermore, a large part of the Asia Pacific region has favorable geographical conditions for the development of the portable generator sector. In addition to this, the Asia Pacific region has witnessed rapid industrial and economic growth in recent years, leading to increasing demands for power generation.

There is a high presence of renewable energy power stations in Japan which reduces the risk of outages. According to a report by the Energy Information Administration in 2024, renewable generation in Japan increased to 26% in 2022 from 21% in 2018.

There is a high production of steel in China which makes a huge landscape for the portable generator market growth. According to a report in 2024, there has been an increase in the exports of steel products by 30% from Chinese steel companies.

North America Market Analysis

North American portable generator market is likely to showcase over 5.3% growth rate through 2036 and will hold the second position owing to the growing demand for accessible and reliable powers in the energy & power sector, on account of the rise in population, which is shifting more towards the usage of clean energy. According to a report by the U.S. Energy Information Administration, in 2022 the usage of natural gas was about 33% of the whole energy consumption.

In the United States there have been rising government initiatives in the form of investment and campaigns to spread awareness regarding the usage of renewable energy. According to a survey conducted in 2023, it was revealed that more than 66% of U.S. adults prioritize using an alternative energy source like solar, hydrogen, and wind power.

Moreover, Canada is predicted to have the presence of key players in the field of power generation and electricity demand which is further encouraging collaboration with the energy & power sector. Hence, this factor is estimated to impact the overall growth of the Portable generator industry in Canada. According to a report in 2023, the energy consumption in Canada increased to 8585 petajoules from 2022 tp 2021.

Research Nester
Portable Generator Market Size
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Companies Dominating the Portable Generator Landscape

top-features-companies

    Most of these companies are continuously collaborating, expanding, making agreements, and joining ventures for the growth of this sector and are estimated to be the major key players in this landscape.

    • Briggs and Stratton
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Generac Power Systems
    • American Honda Motor Corp.
    • Caterpillar Inc.
    • Cummins Inc.
    • Ingersoll Rand
    • John Deere
    • HiPower Systems
    • Kohler – SDMO
    • Wacker Neuson

In the News

  • Generac Power Systems- recently Mean Green along with Generac Power Systems company, introduced the World’s Largest Electric Zero Turn Mower – EVO 96, powered by a lithium battery of 44kWh.
  • Cummins Inc.- foreseeing and constantly working for a zero-emission future, announced Accelera by Cummins, a new unit that would specifically focus on zero-emission solutions to accelerate towards a sustainable future.

Author Credits:  Dhruv Bhatia


  • Report ID: 3236
  • Published Date: Jun 05, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

In the year 2023, the industry size of the portable generator market was over USD 6 billion.

The market size of the portable generator market is projected to cross USD 12 billion by the end of 2036 expanding at a CAGR of 5.4% during the forecast period i.e., between 2024-2036.

The major players in the market are Generac Power Systems, American Honda Motor Corp., Caterpillar Inc., Cummins Inc., Ingersoll Rand, John Deere, HiPower Systems, Kohler–SDMO, Wacker Neuson, and others.

In terms of fuel, the gasoline segment is anticipated to garner the largest market share of 42% by 2036 and display significant growth opportunities during 2024-2036.

The market in the Asia Pacific region is projected to hold the largest market share of 32% by the end of 2036 and provide more business opportunities in the future.
Portable Generator Market Report Scope
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