Pet Food Market Size & Share, by Pet (Dogs, Cats, Fish, Others); Form (Wet, Semi-Moist, Dry); Nature (Organic, Inorganic); Source (Taste Masking, Animal-Based, Plant Derivatives, Synthetic); Distribution Channel (Supermarkets/Hypermarkets, Specialty Pet Food Stores, Online, Others) - Global Supply & Demand Analysis, Growth Forecast, Statistics Report 2024-2036

  • Report ID: 6017
  • Published Date: May 03, 2024
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Pet Food Market size is predicted to cross USD 179 billion by the end of 2036, growing at a CAGR of about 4.5% during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of pet food was approximately USD 101.3 billion. This growth of the market is set to be dominated by the growing adoption of pets. In 2023, there were close to 471 million pet dogs and about 370 million pet cats around the globe.  

Moreover, there has been growing animal health concern among owners. As a result, the demand for more nutritious food is growing. The main benefit of nutritional food is that it encourages the quality of life of the pet by maintaining its health, activeness, and happiness. Furthermore, nutritional food also helps to maintain healthy skin and coat, along with making them stronger by boosting their immune system and hence enhancing the health of the whole body. Hence, the demand for pet food is expected to rise since it has all the nutritional benefits that are needed.

Pet Food Market_IG
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Pet Food Sector: Growth Drivers and Challenges

Growth Drivers

  • Growing demand for customized pet food - The popularity of customized pet food is growing in many developed regions. This is because, more owners are getting aware of the use of pet food according to the needs of the pets which includes factors such as age, sex, breed, health condition, weight, and more. This further reduces the prevalence of allergies and other risks to the health that may arise through unsuitable pet food.

    Additionally, technological development in extrusion technology is also set to have a huge impact on the growth in the production of customized food. With the integration of cloud and virtual reality, organizations could become more transparent to understand customers' preferences.
  • Surge in production of organic pet food - Organic pet food composed of natural ingredients that do not consist of pesticides, synthetic fertilizers, artificial coloring, antibiotics, and chemical by-products. These natural products offer several health benefits for pets, which include reduced risk of skin diseases & allergies, increased life expectancy, and others.

    Moreover, natural pet foods are easily digestible since it has high protein sources. Natural food allows pets to have predictable and proper bowel movements, as a result, the demand for organic pet food market revenue is estimated to rise.
  • Positive response of COVID-19 on pet food - As of June 13, 2023, it was anticipated that there were over 767 million cases of coronavirus (COVID-19) across the globe. Moreover, the prevalence of COVID-19-like disease is expected to rise in the future. COVID-19 made people isolate themselves on account of strict rules and working from home became a new norm and it is slated to rise even further.

    Owing to this, the need for companions has grown and pets are considered to be the most preferred options. As a result, the demand for pet food market demand is poised to rise in the coming years.


  • High price of pet food - The ingredients required to make pet food which includes grains, meat, and vegetables, are of huge price. Moreover, various environmental factors, growing supply chain interruptions, and worldwide market dynamics are just a few instances that are set to boost the costs of pet food and impact the makers' profitability negatively. Hence, this has additionally increased the competition among key players.
  • Growing sales of counterfeit products
  • Growing stringent regulations - Pet food is one of the food categories that needs to be regulated specifically in Western countries. Pet foods need to be examined at every level, from the preparation of the food to marketing and sales. However, this examination could emerge as the greatest restraint.

Pet Food Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2023)

USD 113 Billion

Forecast Year Market Size (2036)

USD 175 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Pet Food Segmentation

Pet (Dogs, Cats, Fish, Others)

The dogs segment is estimated to gather the highest pet food market share of about 50% over the forecast period. This growth in the market can be impelled by the rising disposable income. Disposable incomes, along with expenditures per household globally, are expected to grow by over 3%. Hence, the demand for breed dogs is also growing. Moreover, it has been proven that having a dog at home can benefit one's physical and mental health in a number of ways. For instance, having a dog at home can release oxytocin and also increase a sense of responsibility and purpose, or boost physical activity. Having a dog has also been predicted to make humans happy, which is why dog ownership is slated to grow further.

Additionally, the cat segment is also projected to observe significant growth in the market through 2036. The major factor boosting segment growth is growing public awareness regarding the importance of animals’ welfare. Furthermore, cats usually have very low maintenance and adapt to the environment very quickly, which is why the preference for cats is anticipated to grow.

Form (Wet, Semi-Moist, Dry)

The dry segment in the pet food market is slated to generate the highest revenue of over USD 145 billion by the end of 2036. This is because dry food is easy to store and causes the least amount of mess when served. Furthermore, dry food offers crunch and chewing to the pets, which is necessary for them to regulate their general health. Furthermore, dry food is considered to possess a longer shelf life in contrast to wet food. Additionally, the price of dry pet food is also low, which makes it affordable to a large number of general populations.

Our in-depth analysis of the global market includes the following segments:




  • Dogs
  • Cats
  • Fish
  • Others



  • Wet
  • Semi-Moist
  • Dry



  • Organic
  • Inorganic




  • Taste Masking
  • Animal-Based
  • Plant Derivatives
  • Synthetic



     Distribution Channel

  • Supermarkets/Hypermarkets
  • Specialty Pet Food Stores
  • Online
  • Others

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Pet Food Industry - Regional Synopsis

North American Market Forecast

The North America region is anticipated to hold 30% share of the global pet food market during the forecast period. This growth of the market can be influenced by a rising urban population. The urban population in North America for 2022 was over 308,798,138, about a 0.76% rise from 2021. Hence, the demand for pet food is estimated to grow since urban regions have access to a variety of pet food products. Additionally, the e-commerce website site is growing in this region, which is further expanding the number of options for the products. Additionally, North America is a hub for the development of technology innovation, which further influences the global pet food industry.

European Market Analysis

The pet food market in Europe region is predicted to account for 25% of the revenue share by 2036. This is because the population in this region usually demands premium-quality pet food. Additionally, this region also has several key players in this field. For instance, the German market consists of major players such as Nestlé, Mars, and others. Furthermore, the Gen Z population in this region is also growing and is set to be more encouraged to adopt pets since they are considered to be more passionate about animals than any other generation. As a result, this factor is also projected to dominate the market growth in this region.

Research Nester
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Companies Dominating the Pet Food Landscape

    • J.M. Smucker Company
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Wellness Pet, LLC.
    • Affinity Petcare SA
    • Agroindustrias Baires
    • Agrolimen SA
    • BRF Global
    • Canidae LLC
    • Diamond Pet Foods
    • General Mills Inc.
    • Heristo AG

In the News

  • J. M. Smucker Company’s two brands Rachael Ray and Nutrish announced the availableness of its two novel products, which are designed for 30 pounds of dogs’ pounds and over. 
  • Wellness Pet Company launches Wellness CORE+ for dogs and cats and amplifies product lines along with nutrition in order to provide well-being by offering flavorful variety and benefits.

Author Credits:  Anil Kumar, Ipsheeta Dash

  • Report ID: 6017
  • Published Date: May 03, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The major factors driving the growth of the market growing demand for customized pet food, the surge in production of organic pet food, and the positive response to Covid-19 on pet food.

The market size of pet food is anticipated to attain a CAGR of 5% over the forecast period, i.e., 2024-2036.

The major players in the market are J.M. Smucker Company, Wellness Pet, LLC., Affinity Petcare SA, Agroindustrias Baires and others.

The dogs segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.

The market in the North America region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
Pet Food Market Report Scope

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