Partner Relationship Management Market Outlook:
Partner Relationship Management Market size was over USD 3.04 Billion in 2025 and is poised to exceed USD 8.25 Billion by 2035, witnessing over 10.5% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of partner relationship management is estimated at USD 3.33 Billion.
The market's growth can be attributed to rising efforts for productive marketing and a surge in the presence of online businesses. For instance, data published by the United Nations Trade and Development in 2022, 68% of businesses globally have a web presence. PRM software enables companies to keep a database of customers visited both online and offline mode.
Additionally, the surging demand and deployment of technologies such as artificial intelligence and business intelligence by market players is boosting growth. The data published by MIT Sloan in 2024 stated that about 12% of firms in information services, manufacturing, and healthcare and 4% in construction and retail were using artificial intelligence. Market leaders are integrating PRM and AI to automate various tedious processes and enable accurate data processing by eradicating human errors.
