Partner Relationship Management Market - Historic Data (2019-2024), Global Trends 2025, Growth Forecasts 2037
Partner Relationship Management Market in 2025 is evaluated at USD 160.08 million. The global market size was over USD 144.79 million in 2024 and is forecast to experience a CAGR of over 13.2%, reaching USD 725.67 million by 2037. North America is positioned to lead the industry, attributed to the rising inclusion of automation in businesses and the mushrooming of e-commerce platforms.
The market's growth can be attributed to rising efforts for productive marketing and a surge in the presence of online businesses. For instance, data published by the United Nations Trade and Development in 2022, 68% of businesses globally have a web presence. PRM software enables companies to keep a database of customers visited both online and offline mode.
Additionally, the surging demand and deployment of technologies such as artificial intelligence and business intelligence by market players is boosting growth. The data published by MIT Sloan in 2024 stated that about 12% of firms in information services, manufacturing, and healthcare and 4% in construction and retail were using artificial intelligence. Market leaders are integrating PRM and AI to automate various tedious processes and enable accurate data processing by eradicating human errors.
