The global outboard engines market is estimated to garner a revenue of ~ USD 18 billion by the end of 2035 by growing at a CAGR of ~ 5% over the forecast period, i.e., 2023 – 2035. Further, the market generated a revenue of ~ USD 11 billion in the year 2022. The growing market trend for outboard engines can be attributed primarily to the rise in the occurrences of recreational boating activities worldwide. Several factors, such as the improving living standards of people and the increase in disposable income, contribute to the high demand for recreational boats and the market’s growth. Further other factors, including the growth of the tourism sector and the generous funding for infrastructure development in different places in the world, are expected to lead to high demand for efficient boat equipment such as the outboard engine. For instance, the worldwide sales volume for outboard engines in 2018 was estimated to be up to 804 thousand units.
In addition to these, the market for outboard engines is also expected to grow as a result of the surge in water transportation for trade-related activities. Further, the increase in the number of people participating in watersports and the rise of water clubs are also expected to result in a spike in global outboard sales. For instance, it is estimated that about 7% of people in the United Kingdom (U.K.) engaged in various boating activities for recreation in 2018. Other factors that should result in high demand for outboard engines are the use of multi engines for large boats and the increase in the production and sales of yachts.
Base Year |
2022 |
Forecast Year |
2023-2035 |
CAGR |
~ 5% |
Base Year Market Size (2022) |
~ USD 11 billion |
Forecast Year Market Size (2035) |
~ USD 18 billion |
Regional Scope |
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Growth Drivers
Challenges
The global outboard engine market is segmented and analyzed for demand and supply by ignition type into electric and manual. Between these two types, electric segment is estimated to gain the largest market share by 2035. The growth of this ignition type can be attributed to the improvements made to the batteries used in electric motors. For instance, as of 2021, lithium batteries have largely replaced the traditional lead-acid batteries in electric motors worldwide. The efficiency of the lead-acid batteries was only up to 81%, whereas, that of the lithium batteries has been observed to be ~99%. Lithium batteries have also been observed to be more eco-friendly than lead-acid ones. They are also more compact and lighter compared to traditional batteries. However, they boast a battery life of about 5 times longer than the traditional ones. Electric motors are easier to operate when compared to manually ignited motors. Moreover, they also ensure a better sailing experience without noise, vibrations, and gas fumes, and it is projected to surge the growth of the segment in the market.
The global outboard engines market is also segmented and analyzed for demand and supply by application into commercial, recreational, and military. Of these three applications, the recreational application segment is expected to garner a significant share. The increase in personal disposable income is a major factor driving the contribution of recreational boating in the market growth. With the rising disposable income, a significant number of the worldwide population is choosing watersports for recreation. For instance, it is estimated that over 139 million people participate in watersports annually all over the world. The U.S. and Canada alone have more than 99 million of these people. Further, Europe and Australia too have a sizable population that contributes to the growth of watersports tourism and, thus, to the market for outboard engines. The other factors that lead to high demand for outboard engines are the implementation of autonomous technology in marine vessels and the wide presence of a well-developed boat manufacturing industry worldwide.
Our in-depth analysis of the global outboard engines market includes the following segments:
By Engine Type |
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By Fuel |
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By Ignition Type |
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By Power |
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By Application |
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The North American outboard engines market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2035. The good economic circumstances of the region are one of the major factors favoring its growth in the global market. With more disposable income, boating activities for recreation are affordable to many people in the North American region, and this is expected to lead to high demand for outboard engines. Additionally, the U.S is expected to lead the way for regional growth in North America. In 2020, the U.S. held the highest total in the sales volume of outboard engines, which added up to ~329,501 units. This figure was projected as the highest since 2000. Further, the population in the U.S. is also more inclined to take part in watersports activities owing to their progress in the awareness of their benefits for physical and mental health. It is estimated that annually more than 99 million Americans participate in boating. The share of U.S. households that own a boat for recreation is calculated to be ~12%.
Europe is another region that should show remarkable growth in the market for outboard engines during the forecast period. Several factors, including the high sale volume for mechanically propelled boats and the geographical peculiarities of the region, contribute to the favorable situation in the European market for outboard engines. Europe has witnessed a high demand for diesel-propelled boats in recent times. For instance, over 249999-unit shipments of diesel boats were recorded in Europe in 2020. Further, Europe boasts a coastline stretching over 69999 km and inland waterways of over 36999 km. These peculiarities, with the presence of ~37 million boaters among its population, make Europe a booming market for outboard engines. Equally important to the growth of the regional market is the flourishing marine trade in Europe. It is estimated that only in the second quarter of 2022, the ports in the European Union handled more than 870 million tons of goods.
Cox Powertrain Limited announced that its diesel outboard engine, CXO300 achieved the world and national record for speed at the 2022 Coniston Powerboat Records Week. The Cox Marine team, which developed CXO300 and their vessel, Pegasus, achieved a speed average of 62.27mph to surpass three of their previous records in speed.
Brunswick Corporation released about 20 next generation models of V-6 and V-8 outboard engines developed by its largest division Mercury Marine. The release of the new models implies the company's leadership in marine propulsion that is strengthened by sustained investments in products, upgrades, research & development, and more.
In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.
Author Credits: Rushikesh, Richa Gupta
Ans: The increase in recreational boating, infrastructural development and the growth of tourism industry are the major factors driving the market growth.
Ans: The market is anticipated to attain a CAGR of ~5% over the forecast period, i.e., 2023 – 2035.
Ans: The decline in the demand for boats following COVID-19, the economic slowdown in some countries, and the expensive modern engines are estimated to be the growth hindering factors for the market expansion.
Ans: The market in the North American region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.
Ans: The major players in the market are Cox Powertrain Limited, Yamaha Motor Co., Ltd., Brunswick Corporation, Suzuki Marine USA LLC, Honda Motor Co., Ltd. and others.
Ans: The company profiles are selected based on the revenues generated from the product segment, the geographical presence of the company which determines the revenue generating capacity as well as the new products being launched into the market by the company.
Ans: The market is segmented by engine type, fuel, ignition type, power, application, and by region
Ans: The electric segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.
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