Global Market Size, Forecast, and Trend Highlights Over 2025-2037
4K TV Market size was USD 260.3 billion in 2024 and is estimated to reach USD 604 billion by the end of 2037, expanding at a CAGR of 6.7% during the forecast period, i.e., 2025-2037. In 2025, the industry size of 4K TVs is estimated at USD 277.4 billion.
The sales of 4K TVs are anticipated to increase in the coming years owing to continuous innovations and cost-effectiveness. The involvement of financial companies has made consumer electronics such as TVs and laptops more convenient for consumers at large. Furthermore, the production of 4K TVs involves the integration of small component manufacturing and assembly. The Asia Pacific countries, such as South Korea, Japan, and Taiwan, are dominating the sales of semiconductors, display panels, and circuit boards, owing to their know-how and innovation leadership. All components of 4K TVs are assembled into final products mainly in manufacturing hub regions such as China, Mexico, and Vietnam. The U.S. leads the consumer space owing to the high import volume. According to the analysis by the Federal Reserve Bank of St. Louis, the import price index of television and video receivers was calculated at 40.0 in September 2022, while it reached a peak of around 37.3 in August-September 2024.
The U.S. Bureau of Labor Statistics highlights that the Producer Price Index (PPI) for television, video, and photographic equipment and supplies retailing amounted to 60.16 in January 2025. A rise of 4.4% is observed compared to the previous year. The increasing urban trend in most of the developing regions is expected to offer lucrative gains to the 4K TV manufacturers in the coming years. Technological advancements and cost reductions are expected to boost the 4K TV trade during the forecast period.
4K TV Sector: Growth Drivers & Challenges
Growth Drivers
- Rising popularity of smart home ecosystem: The incorporation of digital technologies such as artificial intelligence (AI), the Internet of Things, machine learning (ML), and advanced display solutions such as organic light-emitting diode and quantum dot light-emitting diode is projected to propel the sales of 4K TVs in the years ahead. The tech-savvy consumers are more focused on adopting smart 4K televisions. The smart home trend and the growing energy-efficient approaches are boosting the demand for advanced 4K TVs. The global smart home market is expected to cross USD 352.6 billion by 2037. Furthermore, the improved connectivity features of 4K TVs as estimated to make them a central component of smart home ecosystems.
- OTT platforms contributing to the sales of 4K TVs: The introduction of over-the-top (OTT) platforms is significantly driving the sales of consumer electronics and smart devices. The value proposition of 4K TVs is expected to increase owing to the OTT platforms such as Amazon Prime Video, Netflix, Hotstar, and more that offer an effective and efficient viewing experience. The Research Nester’s study estimates that global OTT revenue generated in 2023 was calculated at USD 274.5 billion. The number of global subscribers crossed 1.65 billion, and the average revenue per user totaled USD 7.6/month during the same period.
Technological Trends and Industry Adoption
4K TV companies are increasingly investing in research and development activities to introduce next-gen models and meet evolving consumer demands. Technological innovations are estimated to uplift the market position and revenues of the key players in the years ahead. The table below highlights recent technological trends and the adoption of advanced 4K TVs.
|
Technology |
Residential Adoption |
Commercial Adoption |
Key Example |
|
OLED/QLED Displays |
High |
Moderate |
LG's OLED TVs offer superior picture quality, enhancing home entertainment. |
|
AI-Powered Features |
High |
Low |
Samsung's AI upscaling improves non-4K content viewing experience. |
|
Energy-Efficient Designs |
Moderate |
High |
Panasonic's eco-friendly 4K TVs align with sustainability goals. |
AI and ML Integration in the 4K TV Market
The digitalization move is set to transform the market in the coming years, owing to the integration of advanced technologies such as AI and ML. The increasing shift towards smart home ecosystems is also expected to fuel the adoption of 4K TVs. The table below highlights the integration of digital technologies in 4K TVs by leading companies and their outcomes.
|
Company |
Integration of AI & ML |
Outcome |
|
LG Electronics |
AI in α11 processor for picture/sound optimization; personalization features |
17% productivity boost, 70% drop in quality costs at Changwon plant. |
|
Samsung Electronics |
AI in digital logistics and generative AI for hyperautomation. |
Improved supply chain and reduced logistics costs. |
|
Sony Corporation |
AI for quality control and predictive maintenance. |
15% better product quality and lower maintenance costs. |
|
Hisense |
AI Sports Mode for smoother motion and enhanced sports audio. |
Higher customer satisfaction and sports TV sales. |
Challenges
- Capital-intensive business: The production of 4K TVs is a complex and capital-intensive process owing to the involvement of enhanced components and digital technologies. Many small-scale businesses hesitate to invest in advanced manufacturing technologies due to limited budgets. These factors restrain them from earning high profits and new 4K TV market opportunities. Some of the smaller players aiming for positive profit margins are expected to enter into partnership agreements. This is estimated to balance their production costs and revenue shares and aid in uplifting their position in the competitive landscape.
- High competitiveness: The strong presence of industry giants is impacting the growth of the small-scale 4K TV manufacturers. The new companies are also facing intense competition to make a presence in the market. The industry giants are also leading the high-potential markets by expanding their manufacturing units. However, to overcome this issue, new and smaller companies are employing competitive pricing strategies. Low price and similar features are expected to attract budget-constrained customers and maximize the revenues of start-ups and small players.
4K TV Market: Key Insights
|
Base Year |
2024 |
|
Forecast Year |
2025-2037 |
|
CAGR |
6.7% |
|
Base Year Market Size (2024) |
USD 260.3 billion |
|
Forecast Year Market Size (2037) |
USD 604 billion |
|
Regional Scope |
|
4K TV Segmentation
Screen Size (Below 55 Inches, 55–65 Inches, Above 65 Inches)
The above 65 inches segment is expected to capture 38.5% of the global 4K TV market share by 2037. The 4K TVs' enhanced features, including visibility and moderate costs, are attracting the majority of consumers to invest in over 65 inches screen size models. The tech-savvy consumers and the growing popularity of smart home ecosystems are accelerating the production and commercialization of big-screen sizes. The developed regions, such as North America and Europe, are leading the sales of 4K TVs over 65 inches.
Technology (OLED (Organic Light Emitting Diode), QLED (Quantum Dot LED), LED)
The organic light emitting diode segment is estimated to hold 65.1% of the global 4K TV market share throughout the projected period. The innovative and advanced picture quality of OLED displays is increasing their use in 4K TVs. The commercial structures, such as hotels and office spaces, are investing in 4K TVs with OLED displays. The need for premium viewing experiences is accelerating their adoption in commercial spaces. For instance, the global organic light emitting diode market is anticipated to increase from USD 78.9 billion in 2025 to USD 707.7 billion by 2037. The booming demand for smart electronics and the increasing gaming trend is expected to push the sales of OLED technology-based 4K TVs during the foreseeable period.
Our in-depth analysis of the market includes the following segments:
|
Screen Size |
|
|
Technology |
|
|
End user |
|
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Customize this Report4K TV Industry - Regional Scope
APAC Market Forecast
The Asia Pacific 4K TV market is projected to account for 45.1% of the global revenue share through 2037. The digitization trend is set to increase the demand for advanced electronics and smart devices in the years ahead. The strong presence of leading manufacturers in the region is boosting technological advancements and the commercialization of 4K TVs. China, with its robust manufacturing base, is expected to drive the sales of 4K TVs. The evolving consumer base of India is promoting the demand for next-gen televisions. Japan and South Korea are expected to lead the production of innovative 4K TVs, with the support of favorable government initiatives and polices.
China, being the manufacturing hub for many television components such as display technologies and semiconductors, is estimated to propel the production and commercialization of 4K TVs in the years ahead. The report by the Ministry of Industry and Information Technology (MIIT) states that the spending on 4K TV solutions has grown by over 24.5% in the last 5 years. The smart home trend and digital infrastructure growth are creating a lucrative space for 4K TV display technology manufacturers.
The increasing adoption of smart electronics backed by modernization and digitalization trends is likely to increase the demand for 4K TVs in India. The Ministry of Electronics and Information Technology (MeitY) highlights that the adoption rate of 4K TVs in the country is booming with the government’s increasing investment tactics. The same source states that from 2015 to 2023, the government's spending on smart television-related technologies increased by around 40.1%. The public private investments are likely to prole the sales of 4K TVs during the forecast period.
North America Market Statistics
The North America 4K TV market is anticipated to register a robust growth from 2025 to 2037. The high number of tech-savvy consumers in the region is increasing the adoption of smart devices, including 4K TVs. The swift rise in high-definition content and wireless connectivity networks is augmenting the sales of 4K TVs. The boom in the OTT platforms and strong user base is also promoting the sales of 4K TV technologies. The increasing number of influencers, gamers, and YouTubers is also boosting the demand for next-gen display technologies, which is subsequently promoting the adoption of 4K TVs.
In the U.S., the swift rise in the popularity of online streaming platforms is fueling the adoption of 4K TVs. The tech-savvy consumers and influencers with gaming and entertainment content are employing 4K TVs for more enhanced results. The rise in public-private investments focused on digital expansion is likely to promote the sales of 4K TVs in the coming years. The key manufacturers in the country are also collaborating with high-tech companies to enhance their product offerings and uplift their position in the global landscape.
The government's prime focus on expanding the wireless connectivity networks is expected to positively influence the sales of 4K TVs in Canada. Investments in 5G infrastructure and digitalization are pushing innovations in 4K TVs. Manufacturers in the country are investing heavily in R&D activities to develop smart display technologies. The smart home trend is more prominent in the country, which is directly offering profitable opportunities for 4K TV producers. Also, the country’s clean energy goals and climate commitments are set to fuel the sales of LED display-based 4K TVs during the foreseeable period. For instance, the Research Nester’s study estimates that the supportive government policies and evolving consumer preferences increased the installations of energy-efficient 4K TVs by 15.2% in 2023.
Companies Dominating the 4K TV Landscape
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
The 4K TV market is booming, and it’s mostly the big-name brands leading the way with cutting-edge tech and constant new releases. Small-sized companies aren’t sitting on the sidelines, they're getting smart about growth. Many are teaming up with tech firms to develop 4K TVs packed with advanced features such as 5G and IoT connectivity. Some of the top brands are also using mergers and acquisitions to strengthen their product offerings. In addition, collaborating with raw material suppliers is helping companies improve supply chain efficiency and keep up with demand. Here is a list of key players operating in the 4K TV market:
|
Company Name |
Country of Origin |
Market Share (2024) |
|
Samsung Electronics Co., Ltd. |
South Korea |
18.5% |
|
LG Electronics Inc. |
South Korea |
16.2% |
|
Hisense Group Co., Ltd. |
China |
10.3% |
|
Sony Group Corporation |
China |
7.5% |
|
Vizio Holding Corp. |
China |
4.8% |
|
Xiaomi Corporation |
Netherlands |
XX% |
|
Sharp Corporation |
USA |
XX% |
|
Haier Group Corporation (incl. Sanyo) |
China |
XX% |
|
Vu Televisions |
India |
XX% |
|
Kogan.com Ltd. |
Australia |
XX% |
|
SKYworth Digital Holdings Ltd. |
China |
XX% |
Below are the areas covered for each company in the 4K TV market:
In the News
- In October 2024, Samsung Electronics announced the launch of its QLED 4K Premium TV Series in India. This development is expected to meet the increasing demand for high-quality home entertainment solutions in the country.
- In May 2024, Samsung Electronics introduced the Crystal 4K dynamic TV with 4K upscaling, AirSlim design, and Knox security. This model is attracting tech-savvy consumers seeking advanced technologies for smart homes.
Author Credits: Abhishek Verma
- Report ID: 420
- Published Date: May 09, 2025
- Report Format: PDF, PPT
