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OLED Television (TV) Market : Global Demand, Growth Analysis & Opportunity Outlook 2023

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Extensive insights into the Growth of OLED Television (TV) Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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Global OLED TV Market Overview

OLED is known as organic light emitting diodes. It is an advanced display screen technology which is made of carbon containing materials in order to enhance the display. OLED displays established significance in numerous sectors such as healthcare and medical, automobile, consumer electronics and designing sectors and changing the display technology. Rapid pace in urbanization across the globe and growing preference of consumer towards advanced, lightweight and durable televisions and rise in adoption of energy efficient and advanced electronics are likely to propel the growth of OLED TV market in near future. Technological advancements in electronics and semiconductors offers the advantages in terms of product shape, light weight and durability of OLED TV’s. Increase in funding in research and development in order to develop light weight, brighter and durable OLED TV’s.

Market size and forecast

The global OLED televisions market reached USD 4.1 Billion in 2016 and the market is expected to value USD 21.3 Billion by 2023. Further, the OLED television market is projected to register a CAGR of 17.6 % during the forecast period 2016-2023 globally. Growing trend for advanced consumer electronics and rising personal disposable income in emerging economies are likely to foster the demand for OLED televisions in near future.

Regionally, Asia-Pacific is anticipated to witness a remarkable growth in the overall market of OLED televisions across the globe over the forecast period i.e. 2016-2023. The market is driven by presence of key players in Asia-pacific regions such as Samsung and LG Electronics and rapid urbanization which led to increase in demand for advanced consumer goods in near future. Factors such as government initiatives towards saving energy by adoption of energy efficient advanced electronics and rise in personal disposable income in growing economies such as China, Japan, and India are expected to boost the demand for OLED televisions over the forecast period i.e. 2016-2023.

Likewise, Middle-East region is expected to showcase a lucrative growth in the market of OLED televisions over the forecast period 2016-2023 on account of rapid digitization in education and healthcare sector and growing adoption of premium display technology such as OLED televisions. On the other hand, the market of North America and Europe region is expected to uplift in near future on the back of rapid growth in urbanizations and increase in personal disposable income which leads to raise the demand for OLED televisions from consumers end.

                   OLED TV Market Demand & Growth

OLED TV’s are growing importance on the back of inherent properties such as OLED televisions are brighter, lighter and slimmer than LCD or LED televisions. Enhanced contrast ratio and feature of wide angle display up to 1800 is likely to gain traction of consumers in near future in order to adopt enhanced display technology. CLICK TO DOWNLOAD FREE SAMPLE REPORT

Moreover, importance of OLED televisions are growing in industries and government organizations owing to rising need of advanced, durable and energy efficient electronics. Growing trend of advanced visual technology among the population in urban regions and increasing demand for high-end technology display in various sectors such as healthcare, automotive, etc. are some of the key elements driving the growth of OLED televisions market. Wide-scale application in automobile industry with the purpose to manufacture display dashboards with navigations and installation of OLED televisions for enhanced the entertainment feature of automobiles are some of the vital features paving the market of OLED televisions across the globe.

Market Segmentation

Our in-depth analysis segmented the Global OLED TV Market in the following segments:

By Technology

  • AMOLED (Active Matrix OLED)
  • PMOLED (Passive Matrix OLED)

By End-User

  • Healthcare
  • Designing & Manufacturing
  • Research Laboratories
  • Automotive
  • Others

By Region

Global OLED TV Market is further classified on the basis of region as follows:

  • North America (United States, Canada), Market size, Y-O-Y growth Market size, Y-O-Y growth & Opportunity Analysis, Future forecast & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX (Belgium, Netherlands, Luxembourg), NORDIC (Norway, Denmark, Sweden, Finland), Poland, Russia, Rest of Europe), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis

Growth Drivers and challenges

The market is majorly driven on the back of factors such as rising popularity of OLED televisions, increasing adoption of advanced and lighter technology televisions, availability of numerous OLED televisions according to the requirements of users. The enhancement of display through brighter contrast technology present in OLED televisions is likely to gain traction from the consumers end in near future.

Rising demand for advanced consumer electronics in growing economies, increasing adoption of OLED televisions on account of rise in personal disposable income and rising concern towards durable OLED televisions coupled with low risk of breakdown are some of the major factors which are swelling the demand for OLED televisions across the globe in near future. Apart from this, rising industrialization across the globe sequentially increasing the need for advanced display technology such as OLED televisions. An OLED television provides the brighter and high quality display which benefits the organization in the direction of development.

Rise in technological advancements and emergence of automotive and healthcare sector across the globe are adopting high-end display technology in order to update systems with new technology OLED televisions that are likely to bolster the demand for OLED TV’s over the forecast period i.e. 2016-2023.

However, presence of stringent regulations regarding the manufacturing of OLED televisions, lack of awareness in undeveloped nations, slow adoption of OLED television and high cost of OLED televisions are likely to curb the growth of OLED TV market over the forecast period i.e. 2016-2023. Presence of fewer manufacturers such as Samsung and LG electronics and high initial investment for manufacturing set-up are the major challenges for the new players looking to enter in the market.

Key Players

The key manufacturers of OLED TV as follows:

  • LG Electronics
    • Company Overview
    • Key Product Offerings
    • Business Strategy
    • SWOT Analysis
    • Financials
  • Samsung Electronics
  • Haier Group
  • Sony Corporation
  • Panasonic
  • Konka Group


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