Recent Trends and Developments in the Market
Looncup, a smart menstrual cup project by Kickstarter, aims to pair with the user’s smartphone through Bluetooth and allows them to monitor their blood flow. The menstrual cup is designed to track the user’s menstruation periods on a monthly basis and let them know when the cup is full and needs to be cleaned. Apart from this, the color of menstrual blood and amount of flow along with other such indicators provide essential information about menstrual health of women using this product.
Menstrual cups are bell shaped menstrual products used for the collection of menstrual blood. They are made up of medical grade material, usually silicone, and can be reused for a large number of times, thereby lasting for years. Menstrual cups are as effective as other menstrual products including sanitary pads and tampons. They are highly efficient at preventing the leakage of menstrual blood and are available in different sizes which can be chosen according to the requirement. Menstrual cups are safe to use and eco-friendly in nature which gives them an edge over the traditional menstruation products. These cups require frequent sterilization so as to prevent any bacterial infections and maintain hygienic conditions for the body.
Market Size and Forecast
Menstrual hygiene management is an important term used to denote the practice of using a clean and hygienic menstrual product for the absorption or collection of menstrual blood flow. UN Women and WSSCC together presented statistics about menstrual hygiene management (MHM) in Africa as a part of their program on gender, hygiene and sanitation. In this study, it was found that poor MHM practices were prevalent among 98% nomadic women and 49% sedentary women in Niger. In Cameroon, it was reported that women faced a number of difficulties during their menstruation as 43.8% domestic and household activities were affected along with 36.3% commercial and 29.7% educational activities.
The menstrual cups market is anticipated to record a CAGR of around 5% over the forecast period i.e. 2019-2027. The market is segmented by product, by material, by distribution channel and by region. On the basis of product, the market is further bifurcated into reusable and disposable menstrual cups, out of which, the reusable menstrual cups segment is anticipated to hold the largest share in the menstrual cups market on account of environmentally friendly nature of reusable menstrual cups as they are not made up of plastic or other non-biodegradable materials. These cups can be used for a long period of time which makes them even more desirable and affordable for people.
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Cost-Effectiveness Of Menstrual Cups To Drive The Market Growth
Menstrual cups are much cheaper as compared with other menstrual products, mainly due to the fact that most of them can be reused and they last for several years. They provide effective protection from leakage during menstruation and do not cause any rashes or irritation upon use. Additionally, menstrual cups are preferred over sanitary pads and tampons as they are eco-friendly. These factors are estimated to propel the market growth during the forecast period.
High Demand For Menstrual Products To Support The Market Growth
Around 26% of the world’s population comprises of women belonging to the reproductive age as suggested by UNICEF. On an average, every woman menstruates for about 2 to 7 days every month, which totals up to approximately 7 years during their lifetime. The increasing level of education among students all across the world is improving the menstrual awareness scenario among them. This has raised the demand for menstrual products that promote menstrual hygiene, and thereby, is estimated to increase the market growth.
A major restraint of the market is the lower acceptance rates of menstrual cups by women, especially those belonging to developing and underdeveloped regions. Cultural restraints form a significant factor which is estimated to limit the growth of this market during the forecast period.
Our in-depth analysis of the menstrual cups market includes the following segments:
By Distribution Channel
On the basis of regional analysis, the menstrual cups market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.
The market in North America is anticipated to hold the largest share in menstrual cups market. This can be attributed to the increasing awareness about menstrual hygiene among a larger population in this region. According to data by WHO on Global Health Expenditure, United States was estimated to observe a significantly high increase in health expenditure which was around 16.5% of the GDP in 2014 and went up to 17.07% of the GDP in 2016. Growing expenditure on healthcare is a major factor anticipated to escalate the market growth. Presence of major companies manufacturing menstrual cups in the region is another factor estimated to contribute towards the market growth. On the other hand, the market in Asia-Pacific region is estimated to witness the highest growth during the forecast period on account of rising awareness among women about healthcare and menstrual hygiene management and growing technological advancements in the region.
The menstrual cups market is further classified on the basis of region as follows:
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