Segmentation By Product Type (Drinkable Breakfast and Spoonable Breakfast); By Product Offering (Gluten-free, Lactose-free, High Fiber and High Protein); By Distribution Channel (Retail Stores, Online Stores, Convenience Stores, and Supermarkets & Hypermarkets); and By Packaging Type (Cups & Tubs, Carton Packaging, and Bottles & Pouches) - Global Demand Analysis & Opportunity Outlook 2027
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Growing Consumer Preferences for Healthy Food Products
Consumers belonging to the newer generation have a different outlook about the food they eat. Preferences for food products that are tasty, healthy and foods known to have low or no side-effects amongst consumers are raising the demand amongst manufacturers to produce healthy food products and healthy snacks, such as liquid breakfast products, which are known to have controlled nutritional value along with taste enhancers. According to the World Health Organization (WHO), WHO Member States have agreed to reduce the global population’s intake of salt by 30% by 2025, and have also agreed to stop the rise in diabetes and obesity in adults, adolescents as well as in overweight of children by 2025.
Growing Busy And Hectic Schedule Of People
According to a statistical report by the Bureau of Labor Statistics, U.S. Department of Labor, full time employed persons averaged worked 9.5 hours of work time on weekdays and 5.4 hours of weekend days during the year 2018.
Owing to factors, such as increasing work time of people around the globe, numerous issues are being observed followed by the growing busy and hectic schedule in the people’s lives, which is leading to changing preferences of lifestyle habits. As days pass, the working class is facing issues with ill health in regards to lack of time to cook. People are therefore opting for products which are readily consumable, can be easily carried along and products that doesn’t affect their health. All of these factors are anticipated to support the growth of the zero waste packaging market throughout the forecast period.
Restraints
Fear Of Negative Appeal Of Products
The consistency of the consumption of liquid breakfast products might create a negative appeal to the consumers, which might get the consumer confused in differentiating between healthy snacks and beverages, and might hamper the growth of the consumption of the product.
Strict regulation norms by various developed and developing economies for the standardization of the nutrient content in products, so as to have the tag of ‘healthy products’. The following action might hamper the sales of the products of existing players of the liquid breakfast products market or also can result in product re-launch or withdrawals of those old products, which doesn’t meet the necessary criteria. All of these factors are anticipated to act as a barrier to the growth of the liquid breakfast products market during the forecast period.
The liquid breakfast products market is observing vibrant growth on account of changes in lifestyle of the human population and preference for on-the-go lifestyles. Furthermore, demand for food products with reduction in consumption time, easy to carry, and have higher nutritional value coupled with rising awareness for health and desire for innovative food, such as on-the-go breakfast cereals, and others amongst consumers, are some of the notable factors that are expected to boost the growth of the liquid breakfast products market.
The market is anticipated to record CAGR of around 6.10% throughout the forecast period, i.e. 2019-2027. The liquid breakfast products market is segmented by packaging type into cups & tubs, carton packaging and bottles & pouches, out of which, the bottle & pouches segment is anticipated to hold largest market share on account of growing demand for easy to carry packaged products along with better packaging options that provide longer duration storage by refrigeration. Additionally, easy recyclable processes of bottles & pouches that promotes sustainable packaging methods and provision for greater advertising packaging concepts available for such packaging form are some of the factors anticipated to fuel the growth of the segment.
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Our in-depth analysis of the liquid breakfast products market includes the following segments:
By Product Type
By Product Offering
By Distribution Channel
By Packaging Type
On the basis of regional analysis, the liquid breakfast products market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.
North America and Europe are expected to hold largest market share on the back of growing demand amongst consumers for on-the-go healthy food products. Furthermore, consumption of authentic and natural yogurt by the population coupled with presence of large number of producers and consumers of liquid breakfast products, are expected to support the growth of the market in the region.
The liquid breakfast products market is further classified on the basis of region as follows:
In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.
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