Liquid Breakfast Products Market Segmentation By Product Type (Drinkable Breakfast and Spoonable Breakfast); By Product Offering (Gluten-free, Lactose-free, High Fiber and High Protein); By Distribution Channel (Retail Stores, Online Stores, Convenience Stores, and Supermarkets & Hypermarkets); and By Packaging Type (Cups & Tubs, Carton Packaging, and Bottles & Pouches) - Global Demand Analysis & Opportunity Outlook 2027

  • Report ID: 1974
  • Published Date: Feb 14, 2023
  • Report Format: PDF, PPT

Introduction to Liquid Breakfast Products

Liquid breakfasts are referred to those breakfast food products which are intended as a substitute for a solid regular food meal. These foods usually contain controlled quantities of calories and nutrients, and are produced and marketed in liquid form. The components of the food are generally pre-mixed in nature. Liquid breakfasts serves as quick meal replacements, and is a great meal replacement option towards saving of food preparation time and consumption time.

Market Size and Forecast

The liquid breakfast products market is observing vibrant growth on account of changes in lifestyle of the human population and preference for on-the-go lifestyles. Furthermore, demand for food products with reduction in consumption time, easy to carry, and have higher nutritional value coupled with rising awareness for health and desire for innovative food, such as on-the-go breakfast cereals, and others amongst consumers, are some of the notable factors that are expected to boost the growth of the liquid breakfast products market.

The market is anticipated to record CAGR of around 6.10% throughout the forecast period, i.e. 2019-2027. The liquid breakfast products market is segmented by packaging type into cups & tubs, carton packaging and bottles & pouches, out of which, the bottle & pouches segment is anticipated to hold largest market share on account of growing demand for easy to carry packaged products along with better packaging options that provide longer duration storage by refrigeration. Additionally, easy recyclable processes of bottles & pouches that promotes sustainable packaging methods and provision for greater advertising packaging concepts available for such packaging form are some of the factors anticipated to fuel the growth of the segment. 

Liquid Breakfast Products Market Share Graph

Growth Drivers

Growing Consumer Preferences for Healthy Food Products

Consumers belonging to the newer generation have a different outlook about the food they eat. Preferences for food products that are tasty, healthy and foods known to have low or no side-effects amongst consumers are raising the demand amongst manufacturers to produce healthy food products and healthy snacks, such as liquid breakfast products, which are known to have controlled nutritional value along with taste enhancers. According to the World Health Organization (WHO), WHO Member States have agreed to reduce the global population’s intake of salt by 30% by 2025, and have also agreed to stop the rise in diabetes and obesity in adults, adolescents as well as in overweight of children by 2025.

Growing Busy And Hectic Schedule Of People

According to a statistical report by the Bureau of Labor Statistics, U.S. Department of Labor, full time employed persons averaged worked 9.5 hours of work time on weekdays and 5.4 hours of weekend days during the year 2018.

Owing to factors, such as increasing work time of people around the globe, numerous issues are being observed followed by the growing busy and hectic schedule in the people’s lives, which is leading to changing preferences of lifestyle habits. As days pass, the working class is facing issues with ill health in regards to lack of time to cook. People are therefore opting for products which are readily consumable, can be easily carried along and products that doesn’t affect their health. All of these factors are anticipated to support the growth of the zero waste packaging market throughout the forecast period.


Fear Of Negative Appeal Of Products

The consistency of the consumption of liquid breakfast products might create a negative appeal to the consumers, which might get the consumer confused in differentiating between healthy snacks and beverages, and might hamper the growth of the consumption of the product.

Strict Regulation for Nutrient Content

Strict regulation norms by various developed and developing economies for the standardization of the nutrient content in products, so as to have the tag of ‘healthy products’. The following action might hamper the sales of the products of existing players of the liquid breakfast products market or also can result in product re-launch or withdrawals of those old products, which doesn’t meet the necessary criteria. All of these factors are anticipated to act as a barrier to the growth of the liquid breakfast products market during the forecast period.

Market Segmentation

Our in-depth analysis of the liquid breakfast products market includes the following segments:

By Product Type

  • Drinkable Breakfast
  • Spoonable Breakfast

By Product Offering

  • Gluten-free
  • Lactose-free
  • High Fiber
  • High Protein

By Distribution Channel

  • Retail Stores
  • Online Stores
  • Convenience Stores
  • Supermarkets & Hypermarkets

By Packaging Type

  • Cups & Tubs
  • Carton Packaging
  • Bottles & Pouches

By Region

On the basis of regional analysis, the liquid breakfast products market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.

North America and Europe are expected to hold largest market share on the back of growing demand amongst consumers for on-the-go healthy food products. Furthermore, consumption of authentic and natural yogurt by the population coupled with presence of large number of producers and consumers of liquid breakfast products, are expected to support the growth of the market in the region.

The liquid breakfast products market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC,  Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis.
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis.

Top Featured Companies Dominating the Market

  • Kellogg NA Co.
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Billington Group
  • Chobani, LLC
  • Müller Milk & Ireland
  • Weetabix
  • Nestle Health Science
  • Soupologie Limited
  • Tio Gazpacho
  • Sanitarium
  • ICONIC Protein


In the News

  • February 2019: Weetabix Food Company has appointed Emma Varlow as the General Manager of Weetabix On The Go so as to increase market penetration and ensure success into the competition.
  • Febraury 2018: Fuel10K has launched a range of new on-the-go breakfast options with new packaging. The innovative cartons are fully recyclable and are in 200ml size, and they also don’t need refrigerating.

Author Credits:  Anil Kumar, Ipsheeta Dash

  • Report ID: 1974
  • Published Date: Feb 14, 2023
  • Report Format: PDF, PPT

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