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IoT Enabled Washing Machine Market Segmentation By Product Type (Top & Front); By Distribution Channel (Online and Offline); By End User (Commercial and Residential) – Global Demand Analysis & Opportunity Outlook 2028

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Extensive insights into the Growth of IOT Enabled Washing MAchine Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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  • February 2020, Haier launches 83 new age products in the market with a plan to spearhead the IoT era in the home appliances industry.

Introduction to IoT Enabled Washing Machine

Washing machines are used in every home nowadays for washing laundry, as it saves time and energy. The IoT enables washing machine makes this task of washing clothes more convenient and user-friendly as the user can operate the machine remotely from any location, provided the user has access to internet connectivity. It requires the internet connectivity by which the user can get the real time information about washing and can control the remote from anywhere. From last few years many features were introduced in the washing machine market such as better efficiency, saving water and electricity. And, now with this new added feature of smart connect (IoT), end users can experience an effortless and convenient way of washing clothes.

Market Size and Forecast

Smart home devices or appliances are becoming popular among the new and the old generation of people. The IoT enabled washing machine is a classic example in this domain. This new tech feature gives more flexibility while using it, faster and more effective cleaning and noise free washing. The IoT enabled washing machines can be easily operated from remote locations by using a mobile app. For the reason that IoT enabled machines have attractive features, the amount of enthusiasm in the market is high. This is not only limited to metro cities but demand in the semi-urban and rural areas is also increasing massively owing to levels of earnings going up and other reforms coming in. Increasing usage of IoT enable washing machine on account of eliminating major inefficiency such as mechanical issue and power failure, saving time and money is anticipated drive this market at a CAGR of 29.15% over the forecast period, i.e. 2020-2028. The product segment is further categorized into two types, top load and front load. The market size of front load IoT enabled washing machines is anticipated to grow at a robust pace on the back of numerous benefits of front load washing machines over top load washing machines. Front load washing machines are much more space efficient as it can be placed inside modular bathrooms or kitchens, where space is always a constraint. The front load washing machines provide access from the front, rather than the top, providing the user greater flexibility. Top load washing machines, on the other hand, cannot be placed in modular format houses, as it restricts access to the drum.CLICK TO DOWNLOAD SAMPLE REPORT

Based on end user, the market is further divided into commercial user and residential user; out of which, the residential user segment is anticipated to hold the largest market share owing to the increase in working population worldwide. Washing machine helps a user to save time, helping the user to work in parallel for other priority work. Moreover, IoT enabled washing machines can be operated from anywhere.

Growth Drivers

User Friendly Features

The IoT enabled washing machine market is increasing owing to its user-friendly operating features, such as user can easily use their smart phones to reserve, schedule, and monitor their washing machines. It also helps them in recording laundry usage history.

Increasing Enthusiasm of Consumers

Attractive features of the IoT enabled washing machines are making the consumers curious to buy this amazing product. The demand for IoT enabled washing machines is not only restricted to the urban areas, but it has gained popularity in semi-urban and rural areas too.

Less availability of time

With increase in workload and hectic schedules, people hardly find any time to do home chores.  This creates a need for smart products, hence there is going to be an increase in demand for IoT enabled washing machines.

Eliminate major Inefficiency

IoT enabled washing machines help users by notifying them when their laundry loads have completed a wash cycle. In addition, IoT-enabled washing machines can smartly handle the event of power failures or mechanical issues. This saves both time and money by preventing half-completed laundry loads from being washed all over again.  


Poor Internet Connectivity to inhibit the Market Growth

The major restraint factor in this IoT enabled washing machine market is poor internet connectivity. As a person cannot operate the machine without internet and hence is the major restrain factor of this growing market.

Privacy Issues

IoT enabled washing machine collects various data via sensor and from users. As to operate the machine the first thing is to connect it to the internet or Wi-Fi which generates more data about the user’s patterns and behavior. This data is more than expected to be stored in all of the company’s servers and can easily fall into the wrong hands. On the other hand, customers should be careful while connecting their machine to the mobile phones and read all the privacy policies carefully before using it. In some cases company may reject all the access to the customers if they do not provide details of their data usage to them, this is a trick used by many companies that leaves the customers with no option but to accept their terms and share personal details.

Market Segmentation

Our in-depth analysis of the IoT enabled washing machine market includes the following segments:

By Product Type

  • Top
  • Front

By Distribution Channel

  • Online
  • Offline

By End Users

  • Commercial
  • Residential


Based on regions, the IoT Enabled Washing Machine market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.

The Asia-Pacific IoT enabled washing machine market is anticipated to witness a robust CAGR owing to its compatibility and user-friendly features.

The IoT enabled washing machine market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

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