Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.
Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.
We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.
In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months. Request Insights
IN THE NEWS· February 2020: World Bank stated that obesity-related disease is among the top 3 cause of deaths. In the next 15 years, the costs of obesity will be more than USD 7 trillion in developing countries and it will significantly reduce productivity and life expectancy.
Introduction to Hydrogenated Starch
Hydrogenated starch is a mixture of polyhydric alcohols, which are composed of varying distributions of sorbitol, lactitol, maltitol and other higher-order sugar alcohols. They are a kind of organic hydrogenated glucose syrups with sweetness varying from 40% to 90% of the sweetness of sugar. Hydrogenated starch is widely used as an artificial sweetener and are exceptionally well suited for all confectionery products as they do not crystallize and blend well with all kind of flavours. It can withstand high temperatures without browning and possess low cariogenic potential as well as suitable for diabetic and calorie conscious people. Hydrogenated starch satisfies the varied requirements of sweetness, viscosity and humectancy and crystallization modifiers in the final product and used commercially in the same manner as of common sugar alcohols.
Market Size and Forecast
Increasing consumption of unhealthy food products and changing eating habits of the global population combined with the abrupt lifestyle changes are some of the significant factors boosting the market growth. The global hydrogenated starch market is anticipated to record a significant CAGR over the forecast period, i.e., 2020-2028. The market is segmented by end user into pharmaceuticals, food & beverages, cosmetics and others. Among these segments, the segment for food & beverages is anticipated to hold the leading share in the market on account of tremendous rise in consumption of bakery and dairy products, confectionaries, desserts, chocolates and ice creams in recent years.
Growth Drivers
Rise in Diseases Related to Lifestyle Changes to Boost the Market Growth
Among the US population overall, the percentage of adults with diabetes increased with age, reaching 26.8% among those aged 65 years or older, as per the data released by Centres for Disease Control and Prevention (CDC)
Since chronic medical problems such as diabetes and obesity are constantly increasing owing to the growing consumption of unhealthy food products and lifestyle changes, the requirement for non-sugar and low-calorie sweeteners is high which has led to a rise in demand for hydrogenated starch. According to World Health Organization (WHO), more than 1.9 billion adults aged 18 years and older were overweight in 2016. Moreover, the doctors and healthcare professionals are repeatedly advising people to shift their intake from normal sugar to sugar alcohols i.e. hydrogenated starch. Further, owing to factors such as a low glycaemic index of hydrogenated starch and the increasing demand for sugar-free products is anticipated to significantly expand the hydrogenated starch market. CLICK TO DOWNLOAD SAMPLE REPORT
Growing Consumption of Bakery Products to Drive the Market Growth
The increased daily consumption of bakery and dairy products along with the confectionaries is fueling the growth of hydrogenated starch market. Hydrogenated starch, owing to its low glycaemic index, is extensively used as an artificial sweetener in the food and beverages industry. Additionally, many pharmaceutical and cosmetic companies require hydrogenated starch as a key component on account of its conditioning effect. On the back of these, the market is predicted to grow over the forecast period.
Restraints
Presence of Other Substitutes and Minor Side-Effects to Hamper the Market Growth
Despite the growing usage of hydrogenated starch, there are some slight side-effects related to digestive and dental health. Further, developing new artificial sweetener products may negatively affect the market growth. This is estimated to hinder the growth of hydrogenated starch market in the future.
Market Segmentation
Our in-depth analysis of the global hydrogenated starch market includes the following segments:
By Form
By Type
By Application
By End User
By Region
On the basis of regional analysis, the global hydrogenated starch market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.
The market for hydrogenated starch in North America is anticipated to hold the largest share in the market on account of presence of leading market players in the region which manufacture and market hydrogenated starch. Moreover, the growing demand of hydrogenated starch by the huge number of diabetic and obese people in this region, further increases the product demand. The market in Asia Pacific is predicted to grow at the highest rate during the forecast period as a result of significant rise in consumption of bakery and confectionery products. Additionally, the increased demand of sugar-free products further raise the demand for hydrogenated starch.
The global hydrogenated starch market is further classified on the basis of region as follows:
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