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Global Writing Instruments Market Analysis & Opportunity Outlook 2021

Published On : 05:58 AM, 24th April, 2018 REP-ID-116 Category: Miscellaneous

Despite of the growing digital revolution, writing instruments still have a great demand from people working in various industrial sectors. Keeping premium writing instruments is still considered as a status symbol in most of the countries across the globe.

The global writing instruments market is envisioned to reach USD 22.0 Billion by 2019, exhibiting a compound annual growth rate (CAGR) of 5.3%. Geographically, the global writing instruments market is segmented into North America, Latin America, Western and Eastern Europe, Asia-Pacific and Rest of World.

Market Segmentation

  • By Types

The global writing instrument market is segmented by types into pens, colour, pencils, writing accessories, highlighters and markers.

  • By Distribution Channel

Based on distribution channel, the global writing instrument market is divided as department stores, office supplies and stationers, supermarkets and others.

  • By Cost range

Global writing instrument market is segmented on the basis of cost range as premium and low cost writing instruments.

  • By Manufacturing
  • Hand Made
  • Machine Made

Growth Drivers and Challenges

Rising demand of luxury writing pens is a major factor which is expected to escalate the demand of global writing instruments market over the forecast period.

In addition to that, increasing trend of corporate gifting in offices is also believed to bolster the global writing instruments market.

However, increasing penetration of computer electronics is projected to hamper the growth of global writing instruments market in coming 5-6 years.

Market Size and Forecast

With approximately 35.0% market share in 2015, Asia-Pacific dominates the global writing instruments market. The region is further anticipated to foster at a healthy rate during 2015-2021. Rising literacy rates and trending corporate gifting in countries like India and China is a key driver of Asia-Pacific writing instruments market.

North America and Europe are also expected to witness a steady growth in global writing instruments market over next few years. The market in these regions is likely to get bolstered from increasing adoption of personalized pen gifting culture among majority of population.

Key Players

The key competitors of global writing instruments market include Crayola, Mitsubishi Pencil, Faber-Castell, Pilot Corporation, Faber-Castell, Crayola, Montblanc International GmbH, Camlin, Societe BIC, Hindustan Pencils, STABILO International, Newell Rubbermaid, Pelikan, Shanghai M&G Stationary etc.

Scope and Context

Overview of the Parent Market

Analyst View

Market Size and Growth

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil, Rest of Latin America)
  • Western and Eastern Europe (Germany, Italy, Spain, France, U.K, Benelux, Hungary, Rest Of Western Europe, Russia Poland, Rest of Eastern Europe)
  • Asia-Pacific (China, India, Singapore, Japan, Australia & New Zealand & Rest of Asia)

Rest of World


  • By Type
  • By Distribution Channels
  • By Cost Range
  • By End Use (Corporate Gifts & Personal Use)

Market Dynamics

Market Attractiveness

BPS Analysis

Supply & Demand Risk

Competitive Landscape

Porter’s Five Force Model

Geographical Economic Activity

Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio

Recent Trends and Developments

Industry Growth Drivers and Challenges

Key Information for Players to establish themselves in current dynamic environment


                 Key Answers Captured in Report?

Which geography would have better demand for product/services?
What are the strategies adopted by big players in the regional market?
Which country would see the steep rise in CAGR & year-on-year (Y-O-Y) growth?
What is the current & expected market size in next five years?
What is the market feasibility for long term investment?
What opportunity the country would offer for existing and new players in the market?
What is risk involved for suppliers in the geography?
What factors would drive the demand for the product/service in near future?
What is the impact analysis of various factors in the market growth?
What are the recent trends in the regional market and how successful they are?




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