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CONSUMER GOODS & FOOD

Fortified Food Market : Global Demand Analysis & Opportunity Outlook 2021

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Extensive insights into the Growth of Fortified Food Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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Fortified foods are those foods which are more enriched of vitamins and minerals. Fortification refers to the process which intentionally increases the content of a necessary micronutrient by adding vitamins and minerals to the food. The food fortification need has been identified at various levels in the global economies starting from consumption in homes to government initiatives.

As a result, global fortified food and beverage market is anticipated to expand at a compound annual growth rate (CAGR) of 10.5% over the forecasted period i.e. 2015-2019.

Market Size and Forecast

In 2013, Asia-Pacific dominated the global fortified food market followed by Europe. Further, on the back of myopia in adults and other diseases, Asia-Pacific fortified food market is further projected to maintain its dominance in near future.

Further, strong reasons like government initiatives, rising awareness about fortified food and benefits brought by it etc. are projected to excel the North America fortified food market over the forecast period. CLICK TO DOWNLOAD FREE SAMPLE

Market Segmentation

By Food Types

Based on food type, Global fortified food market is segment as follows:

  • Milk Products
  • Cereals and Cereal Based Products
  • Confectionaries
  • Infant Formulas
  • Fats and Oils
  • Others Includes Tea

By Basic Nutrients

Based on basic nutrients, Global fortified food market is segment as follows:

Vitamin

  • vitamin A
  • Vitamin C
  • vitamin D
  • others

Minerals

  • Zinc
  • Iron
  • Copper
  • Selenium
  • Folic acid
  • Docosahexaenoic acid (DHA)
  • Others

By Region

Based on region, Global fortified food market is segment as follows:

  • North America (United States, Canada), Market size, Y-O-Y growth Market size, Y-O-Y growth & Opportunity Analysis, Future forecast & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX (Belgium, Netherlands, Luxembourg), NORDIC (Norway, Denmark, Sweden, Finland), Poland, Russia, Rest of Europe), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis

Growth Drivers and challenges

Rising health consciousness among consumers, increasing personal disposable income in emerging economies, some programs aimed at exterminating malnutrition etc. are few of the main growth drivers of the global fortified food market in the near future.

In addition, increasing awareness about a healthy lifestyle and now days people are eating ready to eat foods in daily busy schedules can also be a growth driver for the global fortified food market in the upcoming future.

The foremost factor which restraints the growth of global fortified market is the license grant, supervisory problems created by food safety department and health risk associated with addition of few minerals or vitamins in excess in the food industries worldwide.

Furthermore, high cost of fortifies foods is expected to restrain the global fortified market during the forecasted period i.e. 2015-2021.

Key Players

The key players of the global fortified food market are as follows:

  • Nestle SA
  • Kellogg Co.
  • Dean Foods  
  • Unilever
  • RFM CORPORATION

 


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