Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.
Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.
We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.
In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months. Request Insights
Fortified foods are those foods which are more enriched of vitamins and minerals. Fortification refers to the process which intentionally increases the content of a necessary micronutrient by adding vitamins and minerals to the food. The food fortification need has been identified at various levels in the global economies starting from consumption in homes to government initiatives.
As a result, global fortified food and beverage market is anticipated to expand at a compound annual growth rate (CAGR) of 10.5% over the forecasted period i.e. 2015-2019.
Market Size and Forecast
In 2013, Asia-Pacific dominated the global fortified food market followed by Europe. Further, on the back of myopia in adults and other diseases, Asia-Pacific fortified food market is further projected to maintain its dominance in near future.
Further, strong reasons like government initiatives, rising awareness about fortified food and benefits brought by it etc. are projected to excel the North America fortified food market over the forecast period. CLICK TO DOWNLOAD FREE SAMPLE
Market Segmentation
By Food Types
Based on food type, Global fortified food market is segment as follows:
By Basic Nutrients
Based on basic nutrients, Global fortified food market is segment as follows:
Vitamin
Minerals
By Region
Based on region, Global fortified food market is segment as follows:
Growth Drivers and challenges
Rising health consciousness among consumers, increasing personal disposable income in emerging economies, some programs aimed at exterminating malnutrition etc. are few of the main growth drivers of the global fortified food market in the near future.
In addition, increasing awareness about a healthy lifestyle and now days people are eating ready to eat foods in daily busy schedules can also be a growth driver for the global fortified food market in the upcoming future.
The foremost factor which restraints the growth of global fortified market is the license grant, supervisory problems created by food safety department and health risk associated with addition of few minerals or vitamins in excess in the food industries worldwide.
Furthermore, high cost of fortifies foods is expected to restrain the global fortified market during the forecasted period i.e. 2015-2021.
Key Players
The key players of the global fortified food market are as follows:
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